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The surging growth of state export promotion budgets in the United States should be justified by evaluating the effectiveness of the activities they support. This study relates the assessment of export promotion efforts to the level of state export activity. Multiple correspondence analysis was used to analyse the telephone survey data collected from export promotion officials in 45 states. Findings show relationships among the level of state export activity and the level of effort required for evaluation, the size of export promotion budgets, and the use of selected export promotion activities.

Many nations now engage in economic promotion of their countries in foreign countries. One major aspect of this activity is export promotions. This paper aims to understand the relationship between export promotional activity participation and export performance by Ghanaian manufacturing firms.

The list of manufacturing exporters was obtained from the Ghana Export Promotion Authority, and the convenience and snowballing approach was used to reach and administer research instrument. The relationship between export promotion and performance was estimated using a multiple regression.

The results of this study indicate that exporters should implement specific export promotion programmes if they want to enhance export performance and become successful. The findings of this study show that the programmes that have a strong positive relationship with export performance are trade fairs, foreign offices and tax and financial incentives.

The results of this study contribute to the international entrepreneurship literature in several ways. First, findings from this study contribute to the limited literature on exports in developing countries such as Ghana. Again, the study framework provides assistance to assess and monitor emerging trends in export promotion strategies. Also, export promotion, as a whole, provides a framework in which firms formulate strategies, allocates resources and seeks opportunities in a coordinated way. Finally, in the international marketplace, firms need to maintain their competitive edge, and it is important to operate efficiently and effectively using an appropriate export promotional strategy.

Export promotion programs are provided by governments to help firms, especially small and medium‐sized ones, overcome real or perceived obstacles to exporting. To date, there has been limited empirical evidence of the effectiveness of these efforts. This study clarifies the ways in which export promotion programs bolster the export competence and export activities of firms by drawing on the results of a survey of small and medium‐sized Canadian high‐technology firms. The results suggest that using a greater number of government programs influences the achievement of export objectives and export expansion strategies, and enhances export marketing competencies. By segmenting firms by level of export involvement, a clearer picture of the benefits and limitations of export promotion programs emerges. These results suggest that sporadic and active exporters gain the most from export promotion programs, while there is little impact in the short term for more experienced international firms who derive most of their incomes from exporting.

Firms in the electrical, machine tool builders, food processing equipment, and fluid power industries were surveyed concerning their export marketing policies. Except in promotion, most of these industrial firms follow a standardised marketing approach. Their export budgets are smaller than their domestic budgets. Also the firms indicated that they were only lukewarm about their overall export performance; those most satisfied with their export performance tend to be larger, more experienced in exporting, or spend equal or greater amounts on export promotion than on comparable domestic product line promotion.

The purpose of this paper is to investigate the network promotion role of export promotion programmes in driving small and medium enterprises’ (SMEs) export performance.

Drawing on a dual institutional and network-based approaches to internationalisation, the study tests an integrative model that explores the mediating role of SMEs’ relationships in the link between government export promotion programmes (both informational and experiential forms) and export performance. The model was tested using a sample of 160 UK small and medium exporter firms. The data were analysed through a structural equation modelling technique.

The study finds that whilst both informational and experiential export promotion programmes improved all forms of SMEs’ relationships, only experiential forms had an indirect effect on export performance. Further, only relationships with foreign buyers had a positive impact on export performance.

The results of this research provide directions for export promotion organisations in targeting their network support provision and for SMEs in utilising such a support. The study calls for similar research in different contexts to validate the proposed model.

This study brings novel findings to the extant literature by conceptualising and validating the importance of the “network promotion” element of export promotion programmes.

Reports the findings of first academic study in an area of marketing importance and interest to both exporters and governments. Determines that the research's main thrust is concerned with finding a new quantitative method of establishing value or utility of official export services. States that co‐operation between exporters and government officials is essential for exporting success and one way to build co‐operation is to show, unequivocally, the value or utility of government export promotion. Documents that the Irish and Canadian governments have carried out cost‐benefit analysis which, ostensibly, provides a quantitative estimate in monetary terms both with respect to total operation and individual programmes, these results are discussed further. Uses user research to put together data, and to add weight, figures and tables are employed. Insists UK government export promotion services, like several others, are not subject to the market price mechanism, services are free (mostly), some havenominal cost, others offer a subsidy. Concludes that the only feasible area for quantitative measurement is user research, as for every £1 spent by government on export turnover, £21 was gained.

Although economic theory generally does not support government intervention in international trade, casual observation shows that many developing countries adopt certain trade policies to promote their exports. The objective of this paper is to answer the question that whether developing countries can benefit from export promotion.

This paper considers a developing country which has to import new technology from the world market to improve its productivity. If it has certain economic rigidities, the country is short of foreign exchange and domestic firms cannot import an adequate amount of new technology. Even if there is no rigidity, domestic firms may not have sufficient incentive to invest in new technology. Therefore, the government can step in to subsidize exports. Through an analytical model, this paper investigates in what conditions the measures of export promotion can stimulate production and employment, and improve efficiency and social welfare.

This paper analyzes two effects of export promotion: raising the incentive of capital investment and reducing capital goods shortage caused by foreign exchange constraint. These effects might be the economic rationale for developing country governments to promote exports. It is found that export promotion can definitely raise employment and productivity, but whether these measures can stimulate the supply to the domestic market and improve domestic welfare depends on the sufficient and necessary condition given in the paper.

Establishes an analytical model to investigate in what conditions the measures of export promotion such as export subsidies and domestic currency devaluation can stimulate production and employment, and can improve efficiency and social welfare.

This paper aims to identify Thailand’s realistic export opportunities (REOs) in the ASEAN+3 countries (i.e. ASEAN, Greater China, Japan and South Korea), which together constitute an economically dynamic region and a strategic export destination for Thailand. Furthermore, the paper seeks to determine the extent to which Thailand already has a share in ASEAN+3 countries and where new opportunities lie. This allows the formulation of appropriate export promotion strategies for Thailand.

The methodology used is a decision support model (DSM) which uses an extensive data-filtering system to systematically screen and eliminate less-promising product–country combinations to ultimately reveal high-potential REOs. Product–country combinations are screened on the basis of country risk; macro-economic country performance; market potential in terms of import growth and import market size; and market access conditions, including market concentration and the existence of trade barriers. The thus narrowed-down REOs are categorised according to Thailand’s relative market share in, and the characteristics of, the identified import markets.

The study reveals that the ASEAN+3 countries account for about 40 per cent of the total potential export value of Thailand’s REOs in the world, with China leading the way (12.45 per cent), followed by Japan (8.56 per cent) and South Korea (6.23 per cent). However, Thailand has a relatively small or intermediately small market share in the majority of these REOs, pointing to the need for more offensive and exploratory export promotion strategies.

The ASEAN+3 countries – given that they are an abundant source of REOs for Thailand and are in Thailand’s “backyard” – should receive more focused attention and resources in government export promotion efforts. The recent launch of the ASEAN Economic Community and the proposed establishment of an East Asia Free Trade Area lend weight to the idea of Thailand adopting a strong regional focus in its export activities.

The insights derived from the study are valuable for export promotion officials, industry representatives and practising exporters alike, as they constitute an easy-to-digest snapshot of high-potential REOs for Thailand in the ASEAN+3 region. This makes for more efficient planning and prioritising of export development activities, and a more streamlined approach to resource allocation.

Export promotion shows diminishing returns and requires sustainable strategies and interventions. The value in this paper lies in its description of an innovative market selection tool, the DSM, which is able to process and filter high volumes of information and arrive at a shortlist of high-potential REOs for Thailand in the ASEAN+3 countries. The paper represents a concise case study of the DSM in practice, which should be of particular interest to export promotion agencies, industry associations and both new and more established exporting countries.

The purpose of this paper is to add to the debate concerning the merits of export promotion efforts by governments by investigating the effect of export promotion program (EPP) participation on the export performance of Dutch small and medium-sized enterprises (SMEs).

The authors confront participation data of an EPP targeting SMEs with rich firm-level data and use propensity score matching techniques combined with regression analysis.

The authors show that exports generated by participants do generally rise in the years after program entry, however, export growth does not outpace that of comparable, but unsupported firms. Nonetheless, there is some evidence suggesting that export shares in sales rise faster among program entrants, particularly in the first and second years after participation. Furthermore, the authors present evidence suggesting that the probability of becoming a permanent exporter is higher for participants relative to beginning exporters that did not receive support from the program.

The analysis contributes to the still relatively small literature dealing with the impact of government export promotion instruments on export performance using firm-level micro-data. The subject of analysis are Dutch small businesses. SMEs, particularly operating in advanced economies, are a group that is not frequently considered separately in this respect.

The lack of detailed statistics in many developing countries makes it very difficult to assess the effect of export support services on the firm's export performance. Moreover, a fundamental factor that creates confusion is the lack of a straightforward causal relationship between a specific export support activity and changes in actual trade patterns. Despite these difficulties, the purpose of this paper is to show that an assessment of the effectiveness of export promotion and support services can be made on the basis of the perceptions of the manufacturers involved. The method is simple and informative.

This research is based on a survey of 88 footwear and textile manufactures from a small new African country, Eritrea. The sample size accounts for 90 percent of the overall population.

On average, the quality of the export support services is rated as satisfactory. This can be considered as rather low, as the export promotion policy of the government is much more ambitious. The results of the discriminant analysis are in line with the literature and show that small enterprises in Eritrea have less access to export support services than larger firms. This can be considered as a major failure of the policy as in the modern entrepreneurial export economy small firms play a crucial role.

Although the sample size accounts for 90 percent of the population, it is relatively small. To verify the results it would be interesting to conduct a comprehensive survey that includes all export manufacturing industries in Eritrea.

The findings of this study are useful for export policy makers in developing countries. The presented method shows that it is possible to measure the perception of the manufacturers with regard to the effectiveness of export promotion and support services. It also allows to compare the performance of those services and to identify priorities for the policy agenda.

The study develops a simple evaluation tool for the effectiveness of export support services in developing countries.