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1 – 10 of 97
Article
Publication date: 17 January 2023

Hélène Bussy-Socrate and Karina Sokolova

Relying on social influence and sociomateriality theories, this research provides new insights about the social and material drivers relating to the sexualisation of online…

Abstract

Purpose

Relying on social influence and sociomateriality theories, this research provides new insights about the social and material drivers relating to the sexualisation of online behaviour of social media influencers.

Design/methodology/approach

Using a netnographic approach, observation data were gathered from the Instagram accounts of 20 influencers dedicated to beauty and fashion. In addition, 15 in-depth interviews were conducted with women adopting sexualisation practices online. The data were analysed using an abductive strategy; all materials were coded according to thematic analysis principles.

Findings

The authors observe that sexualisation is a result of a complex system of social interactions encouraged and reinforced by multiple factors and actors. In particular, the authors outline the major influence of technology that has become a non-human authority defining implicit norms and shaping the beliefs and behaviours of women influencers.

Originality/value

In contrast to existing literature which mainly focuses on the negative consequences of sexualisation, this work sheds some light on social constructs in social media. The authors contribute to the growing literature on social media influencers. Although many works focus on their persuasiveness, this work helps to better understand the social setting, motivations and pressures that are contained in social and technological contexts.

Details

Information Technology & People, vol. 37 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 8 May 2018

Catarina Peixoto Carvalho and Antonio Azevedo

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

Abstract

Purpose

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

Design/methodology/approach

In step 1, an experimental study was conducted with 100 respondents assessing the response towards manipulated print ad stimuli operationalizing the influence (in general terms) of lay out, endorser’s beauty pattern, body language (cool, smile appeal, sex appeal and disruptive), gazing and landscape. In step 2, respondents evaluated their response towards five perfume print ads retrieved from real advertising campaigns with different brand personalities (DKNY, Moschino, Chanel, Gucci and Boss).

Findings

The ideal copy strategy is: a couple of brunette Caucasian endorsers; “close-up” photo; sexy body language; indirect smiling gaze; and urban landscape. Multiple regression models were built for each ad/brand (personality) in order to predict the willingness to pay for a bottle of perfume.

Research limitations/implications

The paper suggests a holistic theoretical framework describing the influence of celebrity characteristics, advertising copy strategy, social-cultural trends and brand variables in the advertising processing.

Practical implications

Advertising copywriters and brand managers must control the role of glamour and the self-consciousness of women seduction power in branding advertising.

Social implications

Glamour, scopophilia or self-sexualisation are three different concepts which have a lot of sociological implications because they influence the way as the society perceive the role of women as endorsers in advertising, but also in other life dimensions.

Originality/value

This paper fills a gap in the literature, since this paper make an innovative analysis of the influence of these recent post-modernist socio-cultural trends.

Details

EuroMed Journal of Business, vol. 13 no. 1
Type: Research Article
ISSN: 1450-2194

Keywords

Open Access
Article
Publication date: 27 April 2020

Mayte Cabral Mesquita and Marcelo De Rezende Pinto

The purpose of the study is to understand how the consumption of online pornography runs through fantasy, discourse and the exercise of female sexuality.

2435

Abstract

Purpose

The purpose of the study is to understand how the consumption of online pornography runs through fantasy, discourse and the exercise of female sexuality.

Design/methodology/approach

First, the study analyzed a few information obtained from a secret group of the social media Facebook. Secondly, the research was developed based on the information gathered during the observation period; 11 in-depth interviews were conducted with women that participated in the aforementioned group. In order to analyze the data, the study used the French discourse analysis as methodological tool.

Findings

It was possible to realize that the consumption of pornographic content is motivated by curiosity, pursuit of variety and sexual fantasies, and it ends up strengthening stereotypes related to the concept of beauty and body standards. Also, the consumption of pornography can be seen as an important feature in the reformulation of perceptions and creation of senses related to pornography itself, pleasure, self-knowledge and in the constitution of the subjectivities of the consumers, despite the influence of the cultural context in which they are inserted into.

Research limitations/implications

The consumption of online pornography can be seen as an important “social operator”; that is, the consumption of pornography reflects and refracts what is socially established as beautiful and adequate in terms of the human figure. The outcomes of this research lead to debates that can challenge standardized world perspectives, besides expanding the discussion of such consumption made by women.

Originality/value

Taking into consideration the significant volume of pornography consumption and the high figures that this market indicates, one can notice that literature related to consumption studies has neglected this specific theme.

Details

Revista de Gestão, vol. 27 no. 3
Type: Research Article
ISSN: 1809-2276

Keywords

Article
Publication date: 7 March 2016

Olivia Giles and Daniel Murphy

This paper aims to explore any potential link between the corporate issue of a Strategic Lawsuit Against Public Participation (SLAPP) with a changed environmental, social and…

1016

Abstract

Purpose

This paper aims to explore any potential link between the corporate issue of a Strategic Lawsuit Against Public Participation (SLAPP) with a changed environmental, social and governance (ESG) reporting focus as part of a complementary communicative legitimation strategy.

Design/methodology/approach

A longitudinal content analysis of the annual reports of three sample Australian corporations was undertaken, measuring changes in ESG disclosure levels and disclosure focus around the time a SLAPP was issued by each sample firm.

Findings

This paper provides support for the contention that both the number of ESG disclosures and the type of ESG disclosures changed after the sample firms issued SLAPPs.

Research limitations/implications

A number of limitations are identified within the paper, including difficulties identifying when SLAPPs are initiated.

Originality/value

To the authors’ knowledge, this is the first investigation of the relationship between SLAPPs and ESG reporting, and this study helps open up a new area of research into how ESG reporting is used by corporations in a strategic manner.

Details

Sustainability Accounting, Management and Policy Journal, vol. 7 no. 1
Type: Research Article
ISSN: 2040-8021

Keywords

Article
Publication date: 11 July 2016

Lauren Gurrieri, Jan Brace-Govan and Helene Cherrier

To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent…

5658

Abstract

Purpose

To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent representations of women transgresses the taboo of gender-based violence.

Design/methodology/approach

This study encompasses a visual analysis of the subject positions of women in five violent advertising representations and a critical discourse analysis of the defensive statements provided by the client organisations subsequent to the public outrage generated by the campaigns.

Findings

The authors identify taboo transgression in the Tease, Piece of Meat and Conquered subject positions, wherein women are represented as suggestive, dehumanised and submissive. Client organisations seek to defend these taboo transgressions through the use of three discursive strategies – subverting interpretations, making authority claims and denying responsibility – which legitimise the control of the organisations but simultaneously work to obscure the power relations at play.

Practical implications

The representational authority that advertisers hold as cultural intermediaries in society highlights the need for greater consideration of the ethical responsibilities in producing controversial advertisements, especially those which undermine the status of women.

Social implications

Controversial advertising that transgresses the taboo of violence against women reinforces gender norms and promotes ambiguous and adverse understandings of women’s subjectivities by introducing pollution and disorder to gender politics.

Originality/value

This paper critically assesses the societal implications of controversial advertising practices, thus moving away from the extant focus on managerial implications. Through a conceptualisation of controversial advertising as transgressing taboo boundaries, the authors highlight how advertising plays an important role in shifting these boundaries whereby taboos come to be understood as generative and evolving. However, this carries moral implications which may have damaging societal effects.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 25 February 2014

Peter Kellett, David M. Gregory and Joan Evans

In this paper, the authors situate existing scholarship about men in nursing within the broader gendered landscape of the profession and society. As a consequence, the need to…

2180

Abstract

Purpose

In this paper, the authors situate existing scholarship about men in nursing within the broader gendered landscape of the profession and society. As a consequence, the need to reframe the discourse about men in nursing from the current emphasis on personal or collective experiences to collective action becomes apparent. The paper aims to discuss these issues.

Design/methodology/approach

A critical synthesis of scholarship addressing men in nursing serves as the basis for a conceptual paper which challenges the existing discourse on men in nursing.

Findings

The experiences and careers of men in nursing are profoundly shaped by patriarchal power structures that situate caregiving within the realm of the feminine. Although men generally benefit in the context of patriarchal society, men in nursing are subject to a patriarchal paradox that marginalizes their performance of masculinity and situates them as unlikely caregivers. Therefore, men in nursing are preoccupied with balancing the contradictions and tensions in their lives associated with enacting a contextual performance of masculinity depending on the social context of their gender performance.

Originality/value

A comprehensive synthesis of the existing men in nursing literature is presented and these findings are situated within a broader discussion of gender in nursing and society. This analysis provides the impetus for a “call to action” for nursing to comprehensively and meaningfully address the negative consequences of patriarchal forces on the profession of nursing.

Details

Gender in Management: An International Journal, vol. 29 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 27 May 2014

Paulina Salinas and Gianni Romaní

Given Chile's high projected deficit of skilled labor in its mining industry, the purpose of this paper is to explore the gender barriers present that hinder women from entering…

Abstract

Purpose

Given Chile's high projected deficit of skilled labor in its mining industry, the purpose of this paper is to explore the gender barriers present that hinder women from entering the sector.

Design/methodology/approach

To do this, a descriptive and interpretative study was undertaken and in‐depth interviews were conducted with 70 male and female workers belonging to the operating areas in the mining companies located in northern Chile. The data were transcribed and analyzed through a qualitative approach using discourse analysis by thematic categories.

Findings

The results show that gender barriers are related to: self‐discrimination of workers themselves, family demands, and male dominance in the field.

Originality/value

These results are relevant for strategic planning in the mining industry. They allow us to redirect policies to incorporate women in the sector in order to counteract the aforementioned deficits. The practical implications of this study for the mining sector in general include the incorporation of, for male employees, awareness workshops focussing on the importance of the inclusion of women in mining and aspects that favor this process and, for female employees, leadership and empowerment workshops. These initiatives will help to generate a more satisfying work environment that promotes better human resource management and productivity of the sector.

Details

Academia Revista Latinoamericana de Administración, vol. 27 no. 1
Type: Research Article
ISSN: 1012-8255

Keywords

Article
Publication date: 20 February 2017

Shanta Shareel Davie

The purpose of this paper is to complement and extend accounting studies on gender and post-colonialism by examining the interrelationship between accounting, gender and sexuality…

1688

Abstract

Purpose

The purpose of this paper is to complement and extend accounting studies on gender and post-colonialism by examining the interrelationship between accounting, gender and sexuality within an imperial context.

Design/methodology/approach

Archival materials enable the construction of an accounting knowledge of how ideas of masculinity and sexuality shaped both female and male participation in distant British colonies.

Findings

By exploring the manner in which accounting may be implicated in micro-practices through which gendered/sexualized relations are produced in societies the paper finds that empire’s colonial project on Indian indentured workers, the constitution of their identities, and the translation of abstract policies into practice were facilitated by accounting instruments for management and control.

Originality/value

Original research based on archival studies of British colonial documents.

Details

Accounting, Auditing & Accountability Journal, vol. 30 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 4 November 2020

Linda S. Al-Abbas and Ahmad S. Haider

The purpose of this study is to examine the most frequent countries and prevalent discourses in the context of homosexuality in the headlines of Arabic-language media outlets.

Abstract

Purpose

The purpose of this study is to examine the most frequent countries and prevalent discourses in the context of homosexuality in the headlines of Arabic-language media outlets.

Design/methodology/approach

This study combined both corpus linguistic (CL) quantitative and critical discourse analysis (CDA) qualitative approaches to analyse five thousand two hundred news headlines that were retrieved from the Factiva news database from 2010 to 2019.

Findings

There were six main categories of subjects covered by the media in the context of homosexuality, namely crime, extremist groups, legislation, authority figures and scandals, culture and countries. The analysis showed that the countries whose laws criminalize homosexuals were more frequent than those seen to be supportive of homosexuals. The findings revealed that homosexuals are under-covered in the Arab media, and whenever they are present in the news reports, they are depicted negatively.

Research limitations/implications

This study examined the representation of homosexuals in Arabic headlines from 2010 to 2019. Future researchers may investigate their construction in the body of the articles in different periods and languages.

Practical implications

The present research has implications regarding the necessity of objectivity in covering news about minority groups without being influenced by the stock of ideas circulating in the culture where media outlets report.

Social implications

The social implications include enhancing the principles and values of solidarity and respecting all groups in society.

Originality/value

Although there is considerable literature on the representation of homosexuals in media outlets, the number of articles that investigated the same concept in the Arab region is relatively limited to the best knowledge of the researchers. Therefore, this study can add great significance to existing knowledge as it tackles a limitedly investigated topic in the Arab world.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 3
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 3 October 2016

Laura McGinn, Nicole Stone, Roger Ingham and Andrew Bengry-Howell

Despite general recognition of the benefits of talking openly about sexuality with children, parents encounter and/or create barriers to such communication. One of the key…

2701

Abstract

Purpose

Despite general recognition of the benefits of talking openly about sexuality with children, parents encounter and/or create barriers to such communication. One of the key barriers is a desire to protect childhood innocence. The purpose of this paper is to explore parental interpretations of childhood innocence and the influence this has on their reported practices relating to sexuality-relevant communication with young children.

Design/methodology/approach

In all, 110 UK parents and carers of children aged between four and seven years were involved in focus group discussions. The discussions were transcribed and thematic network analysis was subsequently applied to the data. Following the reading and re-reading of the transcripts for meaning, context and content, individual comments and statements were identified within the data set and grouped to generate themes.

Findings

Childhood innocence was commonly equated with non-sexuality in children and sexual ignorance. Parents displayed ambiguity around the conceptualisation of non-innocence in children. Parents desire to prolong the state of childhood innocence led them to withhold certain sexual knowledge from their children; however, the majority also desired an open relationship whereby their child could approach them for information.

Originality/value

UK parents have a strong desire to maintain the social construction of their children as inherently innocent. This discourse is affecting the way in which they communicate about sexually relevant information with their children.

Details

Health Education, vol. 116 no. 6
Type: Research Article
ISSN: 0965-4283

Keywords

1 – 10 of 97