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The purpose of this paper is to investigate the relationship between Canadian and Indian consumers' national cultural orientations and banking service quality expectations. Using two of Hofstede's five cultural dimensions operationalized at the individual level, and five dimensions of service quality from Parasuraman et al.'s SERVQUAL scale, the aim is to develop and test hypotheses relating national culture values to service quality expectations.

The study is quantitative in nature, using surveys (online and written) from respondents in Canada and India. Data were analyzed using dummy variable regression and structural equation modeling.

The results show that the importance of various SERVQUAL dimensions is related to Hofstede's power distance and individualism cultural dimensions both at the individual and national levels. More specifically, consumers low on power distance expect highly responsive and reliable service. High power distance customers attach higher importance to tangible service attributes. Consumers high on individualism expect lower empathy and assurance from service providers. Furthermore, Indian consumers attach higher importance to tangible attributes, whereas Canadian consumers find service reliability more important. However, differences in overall service quality expectations are not significantly different across the two countries.

The results suggest that managers must be aware of the cultural values of the buyer/client in order to fully understand the most effective means of establishing and nurturing the service delivery process and, consequently, establishing service quality expectations. Banks will be more successful when service delivery is in tune with cultural imperatives, particularly sub‐group cultural imperatives.

The study provides an original insight into the manner in which national culture impacts on service quality expectations. Furthermore, the study identifies individual sub‐cultural influences that shape service quality expectations.

The paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.

The current study, drawn on the country of the origin (COO)W literature and Web 2.0 diffusion data, investigates the relationships between country of origin – seen as an idiosyncratic entrepreneurial offer – and the consumer, within an international marketing framework. Specifically, the paper focuses on the increasing role of Web 2.0 and social media as tools enabling enterprises to create and maintain adaptive and networking capabilities and to implement international marketing strategies.

The findings presented here reveal that international marketing is becoming increasingly similar to domestic marketing because of social media development. In other words, it is becoming more and more difficult for international products to contain themselves within single markets as local issues seldom remain local.

This paper fills a gap in the international marketing literature focusing on how social media, particularly in a pandemic era, can improve and enhance relationships between the product of origin and consumer behavior both in the assessment and in the actual purchase of products.

Focuses on the pre‐testing of a global press advertising campaign for Seagram’s Chivas Regal whisky and contrasts the contributions of qualitative and quantitative applications. Examines how an informed decision could be made on the most appropriate research approach ‐ in particular the value of the concept of validity; and the strengths and weaknesses of qualitative and quantitative pre‐testing given the emotional nature of the product category, importance of branding and nature of advertising. These questions are addressed in this paper through focusing on the research needs for the “global campaign” as well as the need in Japan to evaluate the global campaign and an independently developed local campaign. In the case of Japan, Seagram’s management elected to examine two different research approaches ‐ qualitative and quantitative ‐ to address the question “how to effectively pre‐test international press advertising”. This exercise demonstrated that the two approaches produced seemingly contradictory findings. Reasons for this are discussed.

This paper aims to focus on interactions between old and new cultural influences, investigating consumer preferences for a new type of product – the mobile phone – by looking at the cultural and socio‐economic factors that affect these preferences.

A total of 22 Russian experts in design and marketing were interviewed in the spring of 2005. The paper takes the viewpoint of Western firms interested in Russian (mobile phone) markets.

The study shows that the general features (high power distance, femininity, high uncertainty avoidance) characterizing Russian culture affect preferred mobile phone design. Long‐term values are seen, for example, in family orientation, which affects the use of mobile phones. Changing cultural and socio‐economic features are seen in the strict division of consumers into distinct segments. Current aspects of society, such as high level of street crime, are apparent in the desired features of products. The emerging Russian markets seem to consist of very different consumer groups and simultaneously represent both old and new cultural features and norms. Design has become a central tool for affecting product marketing, and an influential community of designers and a design industry are emerging.

Cooperation with the local designers can provide an important competitive edge and support when promoting both industrial and consumer goods in Russia's emerging markets.

Design was earlier neglected and it has only recently started to play a more significant role in production and marketing of products in Russia. Designers can now act as important intermediaries between Russian markets and Western marketers.

This research aims to explore the professional identity of supervisors and their perceptions of stress in doctoral learning supervision. The research determines ways of developing strategies of resilience and well-being to overcome stress, leading to positive outcomes for supervisors and students.

Research is in two parts: first, rescrutinising previous work, and second, new interviews with international and UK supervisors gathering evidence of doctoral supervisor stress, in relation to professional identity, and discovering resilience and well-being strategies.

Supervisor professional identity and well-being are aligned with research progress, and effective supervision. Stress and well-being/resilience strategies emerged across three dimensions, namely, personal, learning and institutional, related to emotional, professional and intellectual issues, affecting identity and well-being. Problematic relationships, change in supervision arrangements, loss of students and lack of student progress cause stress. Balances between responsibility and autonomy; uncomfortable conflicts arising from personality clashes; and the nature of the research work, burnout and lack of time for their own work, all cause supervisor stress. Developing community support, handling guilt and a sense of underachievement and self-management practices help maintain well-being.

Only experienced supervisors (each with four doctoral students completed) were interviewed. The research relies on interview responses.

Sharing information can lead to informed, positive action minimising stress and isolation; development of personal coping strategies and institutional support enhance the supervisory experience for supervisors and students.

The research contributes new knowledge concerning doctoral supervisor experience, identity and well-being, offering research-based information and ideas on a hitherto under-researched focus: supervisor stress, well-being and resilience impacting on supervisors’ professional identity.

The purpose of this paper is to describe a cross‐cultural study which examined individualism's moderating effect on the relationship between bonding and commitment between banks and their corporate clients.

Data were collected through surveys completed by corporate customers from 126 Canadian companies and 156 Indian companies. Multiple regression analysis was used to calculate relative effects of structural and social bond on commitment across the two samples. Hierarchical moderated regression analysis was used to examine individualism's moderating effect on the bonding‐commitment relationship.

The paper's findings indicate that social and structural bonding are both antecedent to commitment, but that social bonding is given higher importance in the low individualism Indian society, while structural bonding is more important in the high individualism Canadian society. Individualism moderates the relationship between both social and structural bonding and commitment.

Bank relationships are dependent upon specific cultural contexts in which buyers and sellers interact. The type of bonding relationship (e.g. social or structural) determines the strength of commitment. Bank managers must understand the proper emphasis to place on developing social connections versus business transactional relationships with clients in individualistic versus collective cultures.

This paper dramatizes the importance of understanding ways in which bonding relates to commitment, particularly when societal values vary and thus alter the relative importance of forms of bonding that generate commitment. Through empirical analyses, the paper demonstrates the moderating effect of individualism on the social bonding‐commitment and structural bonding‐commitment linkages in the context of an important service sector. To date, these relationships have not been explored in either the Indian or Canadian context.

The purpose of the paper is to discuss and examine the development of frameworks and models to guide future research into studies of women's paths to educational leadership worldwide.

A grounded theory approach to the development of a model of the factors and their interaction that determine the path to educational leadership for women is adopted, drawing on existing research for world‐wide studies.

Past studies in this field have focused on identifying barriers and opportunities that are gender sensitive. With an increasing interest in developing educational preparation programs that are context and gender specific, there is a need to provide research frameworks to allow for meaningful comparisons between contexts to identify commonalities and differences, and for models to predict the likely outcomes of interventions in current procedures for drawing women into educational leadership. The model presented in the paper allows for the identification of those factors in any given context that influence the success of women aspiring to leadership.

Understanding the culturally determined interaction of social and institutional factors that create unique contexts for career building is a prerequisite of developing leadership preparation for women designed to increase their successful entry into, and practice of, school leadership and to rectify their under‐representation in this field worldwide.

Conceptualizing educational leadership for women at an international level is a newly emerging theme that this paper hopes to advance.

Contends that the vacuum left by the collapse of colonial empires has been filled by new forms of cultural and ideological imperialism conceived largely in the West. Signs of the new imperialism are to be found in many fields including human resource management. Explores this theme, focusing particularly on ideas about leadership. Examines leadership patterns in East Asia and Africa. Suggests that no single model of leadership can accommodate significant variations in societal culture and their influence on organizational behaviour.

The purpose of this paper is to describe a study of identity development in the context of a preservice teacher education program that used a variety of approaches to support development of understanding of cultural diversity.

Fifty preservice teachers in a graduate program in elementary education participated in the study. Of the 50 participants, 47 were Caucasian, two were African American and one was originally from India, but was a US citizen. The analyses were qualitative. A phenomenological approach to data analysis was taken, viewing the drawings and written explanations created by the participants as independently occurring phenomenon (as compared with data that might be considered for grounded theory or constant comparison) (Hycner, 1985; Moustakas, 1994).

Overall, the low number of drawings and writings that included representations of cultural, linguistic, special needs and gender diversity suggests of a lack of understanding about the significant roles of these student characteristics in the lives of elementary teachers dedicated to meeting student needs. Given the strong focus on diversity education in this preservice teacher education program, this was an unexpected finding. One explanation is that preservice and beginning teachers are highly involved in identifying their own beliefs and values about teaching and exploring how their personal characteristics can be reconciled and applied in their specific teaching contexts.

It is imperative that teacher education programs effectively address diversity in the classroom for the population typically entering the teaching profession. While many programs spend considerable time and effort “teaching” multicultural concepts, few, if any, have asked students to look inward in the way we did on this study.

Advances the argument that Western management must increasingly decode the organizational and cultural features of Japanese‐style management – if managerial conflict is to be reduced in joint ventures, subsidiaries, mergers, and relocations – and if Western management is to consider alternatives to its current approaches to quality production. Analyses total quality control (TQC) management as representative of the successful approach to Japanese management. TQC, built around culturally indigenous views of amal (interdependency), muri (excess), muda (waste), and mura (unevenness), contrasts with partial quality measures utilized in Western organizations. Key Japanese features are elimination and/or restructuring of quality control departments and specialists, designation of quality control to the production line, reduction of lot size, utilization of “U‐shaped lines” and a “just‐in‐time” modus operandi.