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Book part
Publication date: 23 April 2024

Tanveer Kajla, Sahil Raj and Amit Kumar Bhardwaj

The purpose of the study is to analyse the impact of COVID-19 on the hospitality industry during the rise of worldwide pandemic crises using Twitter analysis. The study is based…

Abstract

The purpose of the study is to analyse the impact of COVID-19 on the hospitality industry during the rise of worldwide pandemic crises using Twitter analysis. The study is based on 57,794 English-language tweets mined from Twitter from 1 April 2020 to 15 October 2020. Based on thematic and sentiment analysis, the study found that overall sentiments expressed on Twitter were negative. This chapter contributes to existing knowledge about the COVID-19 crisis and broadens the respondents’ understanding of the potential impacts of the crisis on the most vulnerable tourism and hospitality industry. This research emphasises the sustainable revival of the hospitality industry.

Details

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

Keywords

Article
Publication date: 30 April 2024

Abhinav Verma and Jogendra Kumar Nayak

Misinformation surrounding the Sustainable Development Goals (SDGs) has contributed to the formation of misbeliefs among the public. The purpose of this paper is to investigate…

Abstract

Purpose

Misinformation surrounding the Sustainable Development Goals (SDGs) has contributed to the formation of misbeliefs among the public. The purpose of this paper is to investigate public sentiment and misbeliefs about the SDGs on the YouTube platform.

Design/methodology/approach

The authors extracted 8,016 comments from YouTube videos associated with SDGs. The authors used a pre-trained Python library NRC lexicon for sentiment and emotion analysis, and to extract latent topics, the authors used BERTopic for topic modeling.

Findings

The authors found eight emotions, with negativity outweighing positivity, in the comment section. In addition, the authors identified the top 20 topics discussing various SDGs and SDG-related misbeliefs.

Practical implications

The authors reported topics related to public misbeliefs about SDGs and associated keywords. These keywords can be used to formulate social media content moderation strategies to screen out content that creates these misbeliefs. The result of hierarchical clustering can be used to devise and optimize response strategies by governments and policymakers to counter public misbeliefs.

Originality/value

This study represents an initial endeavor to gain a deeper understanding of the public’s misbeliefs regarding SDGs. The authors identified novel misbeliefs about SDGs that previous literature has not studied. Furthermore, the authors introduce an algorithm BERTopic for topic modeling that leverages transformer architecture for context-aware topic modeling.

Details

Journal of Information, Communication and Ethics in Society, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 26 December 2023

Wei Zhang, Hui Yuan, Chengyan Zhu, Qiang Chen, Richard David Evans and Chen Min

Although governments have used social media platforms to interact with the public in an attempt to minimize anxiety and provide a forum for public discussion during the pandemic…

Abstract

Purpose

Although governments have used social media platforms to interact with the public in an attempt to minimize anxiety and provide a forum for public discussion during the pandemic, governments require sufficient crisis communication skills to engage citizens in taking appropriate action effectively. This study aims to examine how the National Health Commission of China (NHCC) has used TikTok, the leading short video–based platform, to facilitate public engagement during COVID-19.

Design/methodology/approach

Building upon dual process theories, this study integrates the activation of information exposure, prosocial interaction theory and social sharing of emotion theory to explore how public engagement is related to message sensation value (MSV), media character, content theme and emotional valence. A total of 354 TikTok videos posted by NHCC were collected during the pandemic to explore the determinants of public engagement in crises.

Findings

The findings demonstrate that MSV negatively predicts public engagement with government TikTok, but that instructional information increases engagement. The presence of celebrities and health-care professionals negatively affects public engagement with government TikTok accounts. In addition, emotional valence serves a moderating role between MSV, media characters and public engagement.

Originality/value

Government agencies must be fully aware of the different combinations of MSV and emotion use in the video title when releasing crisis-related videos. Government agencies can also leverage media characters – health professionals in particular – to enhance public engagement. Government agencies are encouraged to solicit public demand for the specific content of instructing information through data mining techniques.

Details

The Electronic Library , vol. 42 no. 2
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 23 September 2022

Paraskevi El Skarpa and Emmanouel Garoufallou

In the digital era individuals are overwhelmed by huge amount of readily available information. The information provided at the time of COVID-19 crisis is increasingly available…

Abstract

Purpose

In the digital era individuals are overwhelmed by huge amount of readily available information. The information provided at the time of COVID-19 crisis is increasingly available. The purpose of this paper was to investigate individuals’ perceived feelings due to the plethora of information during COVID-19 pandemic in Greece in Spring 2020.

Design/methodology/approach

This study was conducted through a Web-based questionnaire survey posted on the Google Forms platform. The questionnaire consisted of closed-ended, seven-point Likert-scale questions. The data collected were subjected to a principal component analysis. The retained principal components (PCs) were subjected to statistical analysis between genders and among age groups and professional status with the nonparametric criteria Mann–Whitney U and Kruskal–Wallis.

Findings

Responses by 776 individuals were obtained. Seventeen original variables from the questionnaire were summarized into three PCs that explained the 71.7% of total variance: “affective disorders,” “uncertainty issues and inaccurate information worries” and “satisfaction and optimism.” Participants partly agree that the received amount of information on the disease caused them feelings of uncertainty about the future and worries about relatives’ lives, but also satisfaction with developments in the country. Females seem to experience stronger perceived feelings of “affective disorders” (p < 0.001) and reported higher degree of agreement about “uncertainty issues and inaccurate information worries.”

Originality/value

The recorded feelings caused by the volume of available information may have forced people accept the necessary precautionary behavioral changes that had contributed to the Greek success in preventing spread of the disease in Spring 2020.

Details

Global Knowledge, Memory and Communication, vol. 73 no. 4/5
Type: Research Article
ISSN: 2514-9342

Keywords

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