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The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia.

Data were collected through interviews which were conducted with 30 participants including universities (5), shopping malls (5) and restaurant locations (5) of each country. The constant comparative analysis was used to analyze the data.

Results revealed that a demonstration of awareness of American brands, their image and perceived quality causes Muslim consumers to switch away from American brands to non-American brands. In addition, this study also showed that the certain reasons compel consumers to stay with American brands.

The findings are helpful for American brands in reconsidering their strategies while segmenting the Muslim consumers as target market.

This is the first paper of its kind to explore Muslim consumer brand-switching behavior by using a qualitative method.

The purpose of this paper is to explore the best practices of school leaders, teachers, pupils, parents and the community in selected transformed schools in Selangor, Malaysia.

This qualitative multiple-case study explores the best practices in two selected transformed schools through in-depth interviews, observations and document reviews. The data were collected from 2 school heads, 6 teachers with administrative responsibilities and 20 teachers. The themes were elucidated via open, axial and selective coding based on the grounded theory approach.

The analysis identified various best practices exhibited by school leaders, teachers, pupils, parents and the community. Four themes were found to be common as best practices in both selected schools, which were adaptive and multi-dimensional leadership, winning-the-hearts, extensive use of Information and Communication Technology in school operations, and a culture of acquiring and sharing professional knowledge. The unique theme for School A was the emphasis on the social, emotional and ethical well-being of the students, while extensive parental involvement and support was a unique theme identified in School B.

The findings of this paper may be used as guidance tool for policy makers and educational planners regarding school transformation in Malaysia, and as well as in other countries. Such practices can be learned, adapted and replicated by other schools in order to transform. The findings also have direct implications to current teachers, school leaders, parents and the community.

This study contributes to the growing body of research on the best practices and school transformation in Malaysian transformed schools. There is a decisive need to explore the best practices of transformed schools in Malaysia based on their own cultural and contextual needs in order to help schools that aspire for transformation.