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This study aims to examine the political, economic, social and technological (PEST) factors of women empowerment in the context of rural development under the initiatives of the National Rural Livelihood Mission (NRLM).

The unit of analysis for this study is 459 samples. Non-probability sampling technique has been used for this study. Schedule/questionnaires have been circulated among the women in each block cluster. Frequencies have been used to represent the data against each statement. Non-parametric chi-square test has been used to examine the relationship between empowerment and political, economic, social, technological factors and interpersonal skills.

Statistical analysis shows that the Deendayal Antayodaya Yojana (DAY)-NRLM scheme has brought significant changes and development to women in political, social, economic and technological areas. It was observed that women are economically empowered and contribute to the economic upliftment of the family. Most of the respondents strongly felt that after being associated with DAY-NRLM, they were empowered to contribute efficiently to the social development process and activities.

The findings of this study highlight the impact of DAY-NRLM implementation at block levels of a district in India. Subsequent research may be carried to measure the effectiveness of the capacity-building program conducted under the banner of DAY-NRLM.

Women empowerment is not limited to awareness, whereas it needs a complete set of initiatives backed with support systems. Few critical interventions could be building strong networks, enhancing financial management, encouraging the spirit of entrepreneurship among self-help group workers, providing easy access to credit, mentoring, handholding, continuous monitoring and evaluation.

This study focuses on the impact of the DAY-NRLM scheme on women’s empowerment in the Morigaon district. The inferences from the study throw light on the empowerment of women vis-à-vis political, economic, social and technological factors.

This study is a primary study conducted in the Morigaon District of Assam. This is a new line of policy research that approaches the women empowerment with the PEST parameters.

The global COVID-19 pandemic has rapidly overwhelmed our societies, shocked the global economy and disturbed normal business operations. While such impacts of COVID-19 are becoming clearer, the effects of the disease on business operations are more common. This study mainly focuses on identifying the factors that affect the smooth operation of businesses during a pandemic situation.

Analytical hierarchy process (AHP) method was used to rate the result index. A total of 40 professionals and experts of different businesses were listed on stock exchanges, and asked to rank the key variables with relative indices and weighting methods.

The results of the AHP successfully assigned weighting scores to all key important factors during the COVID-19 pandemic situation that businesses should focus on, with economic factors receiving the highest score of 60%. Likewise, the other factors that impact values for business operations are reported as social (22%), legal (12.2%), technological (5.16%) and political (0.57%). The results of this study also match with the current policies adopted by different government and nongovernment agencies like the guidelines of the World Health Organization and some most recent research results.

In the hectic and growing environment under COVID-19 pandemic, more contributions are not enough, and it is helpful for the whole business industry and society by stipulating more views. This study aims to overview the global impacts and challenges of COVID-19 pandemic on business operations.