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Women from many cultures have historically been closely tied to the land and the environment through their role as subsistence farmers. But as the more developed nations have shifted to commercial agriculture and improved technology, farming has become a male-dominated industry. China’s shift from traditional family-operated farms to government-controlled collectives required a system of incentives to encourage agricultural labor to remain and prevent mass exodus to the cities. Hukou was created in the 1950s as a system of governmental registration for restricting the internal migration of labor within China, identifying citizens’ residency by place of birth. Residents of rural or urban locations are classified agricultural or nonagricultural labor, respectively. But as China’s industrialization has grown and technology has reduced the need for human agricultural labor, the need and desire for urban employment has intensified. For women, relocating has changed marriage practices, influenced child rearing, and altered their right to land tenure in their home region. This paper examines the role of gender in the changing use of hukou in the development of China, focusing on the impact of women’s patterns of migration on land tenure. Although hukou policies are still changing and there is a lack of data on the most recent changes, initial studies show that there are few who wish to give up their rural hukou in order to obtain urban hukou. Changes over the past decade indicate that rural woman are not only taking on more of the agricultural workload as men are drawn to urban employment, but also that they are less likely to care about environmental degradation in China.

The COVID-19 pandemic has substantially affected China’s tourism industry. Tourism small- and medium-sized enterprises (SMEs), with limited crisis response ability, might be difficult to recover after the pandemic. Regarding the impacts of the pandemic on rural tourism, income for rural attraction sites was almost zero; sightseeing, agri-tourism activities were ceased; and large amount of rural bed-and-breakfasts (B&Bs) faced business closure. However, through three cases, our study found that through either content innovation or process innovation, some B&Bs are able to recover speedily from the pandemic and develop sustainably. These innovations are important for their business strategy adjustment. Innovation creates more value for tourists and stakeholders by developing new service products or adjusting existing products. This chapter discusses the linkages between innovation and leadership. Through the investigation and analysis of three cases, the researchers found that the advantages of transformational leadership were reflected in the post-crisis management in different ways and effectively improved the innovation ability and sustainable development of post-crisis organizations. This study has enriched the literature on transformational leadership and post-crisis recovery of small tourism enterprises and has practical reference value for managers of small rural tourism companies.