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This chapter provides a study of how gambling companies use the cultural and social capital of Newcastle United Football Club, in the English Premier League, to establish a connection with the club's fans to promote gambling. Newcastle United had two gambling sponsors during the period of this study, from 2017 to 2020, including a front of shirt sponsor, FUN88, an online gambling brand with a large following in Asia. Data were gathered from a range of sources, including from the social media platform, Twitter, to identify the methods the company used to engage fans and to encourage betting on the outcome of matches. The data from the study were explored thematically to describe the relationship developed between the football club and its principal gambling sponsor in order to drive business for the latter with the club's followers. The findings showed how FUN88 evoked Newcastle United's cultural tradition to promote gambling and generate business globally whilst the club actively promoted their ‘primary partner’ through its media channels. The lure of free match tickets was used to encourage fan engagement. Corporate practices promote the consumption of unhealthy commodities through their marketing whilst consumers (fans) are responsibilised for any harms engendered by their gambling practices. The ubiquity of gambling brands has enabled gambling to become a normalised part of football culture. The findings from this study show how FUN88 has used all elements of the sponsorship assemblage to create an emotional connection whilst engaging with Newcastle United's fans to increase consumption of its products.

Despite increasingly persuasive women-focused marketing of gambling products, there has only been limited investigation around women sports betting. Men remain the focus of much of the conversation about sports betting as they have generally been found to be the most active sports bettors and the most at risk of experiencing harms associated with their behaviour. This chapter aims to fill this gap by exploring the characteristics of young women sports bettors in the United Kingdom and the relationship between sports betting and the experience of gambling harms. To do this, we created two models of analysis. Our analysis is based on data from the first wave (2019) of the Emerging Adults Gambling Survey (EAGS) dataset (n = 3,549). The EAGS is a non-probability longitudinal survey that includes individuals between the ages of 16 and 24 who were residents in Britain at the time of data collection. Firstly, we examined the associations between women sports bettors and several factors identified as important predictors of sports betting. Secondly, we sought to understand the relationship between women's sports betting and the harms associated with this activity. From these models, we found that women's sports betting was most reliably predicted according to fandom and peer influence. We also found that women sports bettors were more at risk of experiencing harms associated with difficulties with family and friends than women gamblers using other products.

This chapter uses narrative inquiry to tell the stories of two female neophyte educators experiencing the oppositional misalignment between their idealized perception of female teachers in American society and their personal realities by providing alternate images of women in education. American teachers, especially women, are perceived as a homogeneous group that lives to serve the children of others and inhabit a monochrome, two-dimensional, existence inside the educational landscape of schools (Clandinin & Connelly, 1996). However, the prevailing notions and outdated imagery of teachers is flawed in its lack of acknowledgment of the richly diverse and textured lived experiences of women both inside and outside of the educational field. Furthermore, female teachers face tremendous pressure to imitate these unrealistic ideals and expectations at the expense of the authentic self, which can lead to a myriad of internal dissonances, such as burnout, serving as an umbrella over PTSD, anxiety, compassion fatigue, decreased confidence, and lower job satisfaction. The researchers in this chapter come from nontraditional backgrounds to capture the negative effects of subtle, persistent, and unrealistic expectations of females that contribute to feelings of burnout at the onset of our teaching careers.

Activist criminology advocates for social change by acting beyond the role of the academic, mainly through first-hand involvement in the field (Goyes, 2016). In this chapter, the author offers a longitudinal reflection on the researcher’s positionality, epistemology and methodology from the personal experience since their first research project, in 2019. During this project, the author started having cooperation with the Liberi Nantes migrants’ sports centre, now a community centre in Rome’s working-class suburb. This sparked her first reflections on activist criminology and how to embed it in her research approach and practice. The initial cooperation evolved in the ongoing and evolving collective ‘conversational integration’ project, which aims at overcoming the notion of integration as one-sided assimilation, working on addressing the diverse needs of the local community through a bottom-up governance initiative. This chapter is to be intended as a checkpoint in their growth within activist criminology and it hopefully serves to spark questions, suggestions and a push to form a solid network of activist academics that can help in fostering social change outside of the neoliberal agendas of academia.

In this chapter, I study athlete activism as practices of collective care in the context of football communities in Kerala, India. This particular collective is formed through a network of football players, fans, organizers of tournaments, team managers, and families of these actors. I look at these practices through two different yet interconnected “events.” One event is the public discussion of a form of care represented in the Malayalam movie titled Sudani from Nigeria (2018). The movie shows the acts of care centered on the mothers of a local football team manager and an African player who plays for a local team in Malabar. The other event that I seek to study is a campaign not yet fully articulated nor has generated significant discussions in the public sphere possibly because of its emerging nature. A local team manager organized a campaign during the initial months of the COVID-19 lockdown to facilitate the safe return of African players in the Malabar tournament circuit. The campaign led to the establishment of a network of care that is invested in the welfare of migrant athletes. Through these two events, I will look at what constitutes athlete activism at a translocal level in South India. I argue that such practices of care reconstitute the relationships among the people across the region as well as the people's relationship with the state. These practices of care recognize the inequalities in terms of race, class, and nationality and encourage action toward social change.