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Companies that fail to develop new products will eventually see profits diminish. Yet for a surprising number of companies, product innovation is not a strength. The authors call for a reexamination of the way new product development is approached.

In the long run, higher quality captures a larger market share and results in higher profits. But with technology constantly changing, today's quality products may not be tomorrow's. By assessing how customers perceive quality, one can formulate sound strategies and commit to long‐term investment with greater confidence.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Current issues of Publishers' Weekly are reporting serious shortages of paper, binders board, cloth, and other essential book manufacturing materials. Let us assure you these shortages are very real and quite severe.

Missing in most of the research on selling has been an examination of the process from the point of view of the customer. When satisfaction in selling has been considered, researchers have focused on the satisfaction of the salesperson with his job and/or the impact of this job satisfaction on performance (e.g. Bluen, Barling & Burns, 1990; Churchill, Ford & Walker, 1979; Pruden & Peterson, 1971). To concentrate on salesperson performance while neglecting customers is to ignore the most important half of the relationship between buyers and sellers and entirely disregards the marketing concept and the streams of research in customer satisfaction. This research takes a different approach and examines customers’ satisfaction with salespeople.

This paper examines the corporate policies on workplace relationships in the insurance industry. It consists of identifying whether the 48 insurance companies found in the Fortune 500 have any policies that restrict employees from dating each other within their organization and if so, what were these restrictions. In addition, 235 employees in the insurance field were surveyed to determine their perceptions of the positive and/or negative effects of romantic relationships had in their workplace environment. These results were examined from a Platonic perspective with a recommendation for a code of ethics developed from policies existing in other insurance companies and suggested by the current literature.

The purpose of this paper is to discuss some recent developments in trade‐off analysis which may provide distribution managers some guidance in (1) evaluating the physical distribution service (PDS) mix, (2) setting service levels, and (3) determining which elements of the mix warrant the greatest attention. This article proceeds by briefly discussing the new approach, and then illustrating how it might be used; the paper ends with some suggestions concerning the future use of these methods.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

This qualitative inquiry reports the ways in which three graduate-level preservice elementary teachers conceived of the relationship between diversity and democracy, and explores how their understandings of this relationship informed their planning for democratic citizenship education with young learners. Findings indicate while the participants exhibited a certain measure of variance in their thinking about diversity and democracy, all of them planned their lessons at a lower level of multicultural support than their views suggested they would. This primarily highlights the ongoing lack of understanding regarding what it might mean to teach democratic citizenship through its practice as well as its study.

The proliferation of various interpretations of the marketing concept suggests a lack of unanimity as to its meaning. This article outlines five definitional “schools” of the marketing concept.