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This chapter explores different strategies implemented by three companies using professional (LinkedIn) and non-professional (Facebook) social networking websites (SNWs) as a recruitment tool and investigates the influence of their perceived usability and attractiveness on job seekers’ attraction and their intention to apply.

First, a laboratory experiment involving 171 MBA students compares the effectiveness of three different social recruitment strategies. Second, a survey among 110 job seekers focuses on the most effective strategy in terms of attraction as an employer and the influence of perceived usability and attractiveness of professional SNW pages on job seekers’ intention to pursue the job.

The laboratory experiment confirms the key role of LinkedIn as an e-recruitment practice. The survey shows that the overall company image, the usability of the LinkedIn page and the interaction between the attractiveness of the page and the overall company image positively influence job seekers’ intention to pursue the job.

The research offers insights on job seekers’ reactions to 2.0 Internet-based recruitment. Companies should focus on and invest in professional social medias, paying attention to the usability of their SNWs pages.

Recruitment is a strategic HRM practice to attract talents; however, research lags behind practice and little is known about job seekers’ perceptions and reactions to Internet recruitment. This chapter sheds light on the use of social media for recruitment and identifies two features that contribute to an effective e-recruitment strategy.

Purpose – Global cooperation between and within organisations has become essential for successful businesses. For the information management within such an international and necessarily multilingual environment, new challenges arise due to the diversity of the stakeholders and participants as well as due to the heterogeneity of approaches and traditions of information handling.

Design/methodology/approach – Key technologies like search technologies need to be adapted to support content in multiple languages and efficient access to it. Information processes need to be analysed while bearing in mind that problems may arise due to cross-cultural misunderstandings. The diversity requires appropriate treatment and appropriate methods in information systems in order to improve international information flows.

Findings – This chapter identifies some of these challenges and shows how they can be approached from an information science perspective. User-oriented research at the University of Hildesheim in the areas information retrieval, information seeking and human–computer interaction is presented.

Originality/value – Global enterprises and organisations may use this chapter to identify challenges and solutions for adapting their information technology to an international scale. Researchers who work on multilingual information access and intercultural aspects of information systems get an overview on some current research.

Over the past decade, the rapid evolution of social media has impacted the field of human resource management in numerous ways. In response, scholars and practitioners have sought to begin an investigation of the myriad of ways that social media impacts organizations. To date, research evidence on a range of HR-related topics are just beginning to emerge, but are scattered across a range of diverse literatures. The principal aim of this chapter is to review the current literature on the study of social media in HRM and to integrate these disparate emerging literatures. During our review, we discuss the existent research, describe the theoretical foundations of such work, and summarize key research findings and themes into a coherent social media framework relevant to HRM. Finally, we offer recommendations for future work that can enhance knowledge of social media’s impact in organizations.

Identifying the dimensionality of a construct and selecting appropriate items for measuring the dimensions are important elements of marketing scale development. Scales for measuring marketing constructs such as service quality, brand equity, and marketing orientation have typically been developed using the influential classical test theory paradigm (Churchill, 1979), or some variant thereof. Users of the paradigm typically assume, albeit implicitly, that items and respondents are the only sources of variance and respondents are the objects of measurement. Yet, marketers need scales for other important managerial purposes, such as benchmarking, tracking, and perceptual mapping, each of which requires a scaling of objects other than respondents such as products, brands, retail stores, websites, firms, advertisements, or social media content. Scales that are developed without such objects in mind might not perform as expected. Finn and Kayande (2005) proposed a multivariate multiple objective random effects methodology (referred to here as M-MORE) could be used to identify construct dimensionality and select appropriate items for multiple objects of measurement. This chapter applies M-MORE to multivariate generalizability theory data collected to assess online retailer websites in the early 2000s to identify the dimensionality of and to select appropriate items for scaling website quality. The results are compared with those produced by traditional methods.

Through the use of website usability literature and tourism website analysis and experience, this theory proposes that user satisfaction on the website relates to six key drivers. The six drivers are crucial offerings of a tourism website and without successfully applying them the website may fail to meet the requirements of the end user. The six drivers for high website usability include tourist details, site appearance/usability, deals/promotions, segment marketing, foreign focus, and use of social media. This chapter puts the theory to action during an analysis of three northeastern states’ tourism websites. This study analyzes the tourism websites of New York, Massachusetts, and Maine using the six key drivers. The analysis demonstrates areas of strength and development for each state and directly ties back to the six drivers of user satisfaction for tourism websites.

This study investigates the impact of tourists’ perception of consumer-generated content (CGC) on their travel behaviors. Online questionnaire survey was conducted on the clients of travel agency along with onsite interviews of visitors at several busy tourist destinations/spots in Taiwan including Alishan, Sun-Moon Lake, and airports. In total 316 responses were generated. The findings indicate that usability of social media is the strongest factor that contributes to respondents’ perceived functional and hedonic quality. Functional quality of social media then draw respondents’ awareness that eventually increases their intention to visit a destination of interest. The results also indicate that functional quality is more important than hedonic in terms of increasing the propensity of using social media.