Search results

Purpose — The chapter presents the practical applications of web search statistics analysis. The process description highlights the potential use of search queries and statistical data and how they could be used in various forecasting situations. The presented case is an example of applied computational intelligence and the main focus is oriented towards the decision support offered by the software mechanism and its capabilities to automatically gather, process and analyse data.

Methodology/approach — The statistics of the search queries as a source of prognostic information are analysed in a step-by-step process, starting from their content and scope, their processing and applications, and concluding with usage in a software-based intelligent framework.

Research implications — The analysis of search engine trends offers a great opportunity for many areas of research. Into the future, deploying this information in the prognosis will further develop intelligent data processing.

Practical implications — This functionality offers a unique possibility, impossible until now, to observe, estimate and predict various processes using wide, precise and accurate behaviour observations. The scope and quality of data allow practitioners to successfully use it in various prognostic problems (i.e. political, medical, or economic).

Originality/value of paper — The chapter presents practical implications of technology. The chapter then highlights potential areas that would benefit from the analysis of queries statistics. Moreover, it introduces ‘WebPerceiver’, an intelligent platform, built to make the analysis and usage of search trends easier and more generally available to a wide audience, including non-skilled users.

This chapter outlines how search engine technology can be used in online public access catalogs (OPACs) to help improve users’ experiences, to identify users’ intentions, and to indicate how it can be applied in the library context, along with how sophisticated ranking criteria can be applied to the online library catalog. A review of the literature and the current OPAC developments forms the basis of recommendations on how to improve OPACs. Findings were that the major shortcomings of current OPACs are that they are not sufficiently user-centered and that their results presentations lack sophistication. Furthermore, these shortcomings are not addressed in current 2.0 developments. It is argued that OPAC development should be made search-centered before additional features are applied. Although the recommendations on ranking functionality and the use of user intentions are only conceptual and not yet applied to a library catalogue, practitioners will find recommendations for developing better OPACs in this chapter. In short, readers will find a systematic view on how the search engines’ strengths can be applied to improving libraries’ online catalogs.

This chapter explores new and emerging dimensions in our understanding of how information behaviour develops in early childhood. Spink (2010) proposed that information behaviour — when we engage in behaviours to make sense of, seek, avoid, forage, use and organise information — is (1) shaped by both instinctive and environmental dimensions that are as essential to the lives of our prehistoric ancestors as they are for people today and (2) emerges in early childhood. This chapter explores what we currently know about the development of cognitive, language, social and information behaviour abilities in early childhood. Drawing on research from cognitive and developmental psychology, and findings from two studies of different aspects of young children's information behaviours, including Web searching (Spink, et al., 2010) and library information categorisation (Cooper, 2004), the chapter discusses information behaviour development in early childhood. The connection between general cognitive development and information behaviour are discussed, and further research suggested.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

The journalism profession has radically changed due to the digitisation and the development of new media. As content is moving online, rapidly evolving Internet technologies have affected basic journalistic work processes. In this context, changes in technology as well as audience engagement have greatly expanded the skills required to be a professional journalist nowadays. A number of studies have shown that search engines constitute an important source of the traffic to online news outlets around the world, identifying the significance of top rankings in search results. Concurrently, in the digital age, the interest in monitoring online activities as well as the significance of studying the traffic data has intensified. This chapter summarises the major findings of two studies regarding the use and impact of SEO and web analytics on news websites and journalism profession in Greece. Through examination of a sample of Greek journalists and several Greek news websites, it aims to provide new insights in the field of digital journalism.

This work examines the interplay between power, status and style. Building on the dual role of power and status as two primary sources of social influence in contemporary consumer society, we propose that stylistic choices associated with greater status can imbue the wearer with greater feelings of power. We focus on a pervasive stylistic choice for women – whether to wear heels – and test two critical relationships regarding consumers' choice of heels that can act as a bridge between status and power. First, we propose that the stylistic choice of wearing heels increases wearers' perceived status (but not perceived power) – the heeled status-enhancement hypothesis, whereby (1) wearing heels increases wearers' perceived status (but not perceived power) among observers and (2) lacking power (vs having power or baseline) yields greater desire for heels over flats. Second, we propose that an increase in status stemming from wearing heels increases consumers' feelings and behaviours of high power – the status–power transfer hypothesis. Three studies confirm the use and perception of heels as status symbols and provide support for both hypotheses. We show that wearing heels (vs flat shoes) makes individuals feel and behave more powerfully by thinking more abstractly and taking more actions, two hallmarks of high power, but only when heels are worn conspicuously (i.e., the wearer knows the observer sees them). In addition, these effects are mediated by wearer's feelings of power and unexplained by perceptions of sexiness. Implications for the literatures on style, status, power and conspicuous consumption are discussed.

Purpose — Since a couple of years, we are confronted with the phenomenon of information overload. In particular, the web provides a rich source of a variety of information mainly in textual, i.e. unstructured form. Thus, web search faces new challenges that are how to make the user aware of the variety of content available and how to satisfy users best with such manifold content.

Methodology — This variety of content is considered as diversity, i.e. the reflection of a result set's coverage of multiple interpretations of a query. Diversification within web search aims on the one hand at adapting the ranking in a way that the top results are diverse. Increasingly important becomes on the other hand the organization and classification of content within diversification.

Findings — Various approaches to diversification are available or currently focus on research activities. They range from an adapted ranking by means of similarity measures or diversity scores to a comprehensive diversity analysis which determines topics and classifies text according to opinions etc.

Implications — Given the high diversity of web content, approaches for diversification are extremely important. Web search tries to address this problem from different perspectives. For the future, combination with image search result diversification is important. Further, benchmarks and standard data sets for evaluations need to be established to ensure comparability of results from various approaches.

Originality/value — This chapter provides an overview on diversity in web search from two directions: (a) Diversity is introduced with its notions and dimensions. (b) Methods to assess diversity within web search are presented.

Purpose — To provide a theoretical background to understand current local search engines as an aspect of specialized search, and understand the data sources and used technologies.

Design/methodology/approach — Selected local search engines are examined and compared toward their use of geographic information retrieval (GIR) technologies, data sources, available entity information, processing, and interfaces. An introduction to the field of GIR is given and its use in the selected systems is discussed.

Findings — All selected commercial local search engines utilize GIR technology in varying degrees for information preparation and presentation. It is also starting to be used in regular Web search. However, major differences can be found between the different search engines.

Research limitations/implications — This study is not exhaustive and only uses informal comparisons without definitive ranking. Due to the unavailability of hard data, informed guesses were made based on available public interfaces and literature.

Practical implications — A source of background information for understanding the results of local search engines, their provenance, and their potential.

Originality/value — An overview of GIR technology in the context of commercial search engines integrates research efforts and commercial systems and helps to understand both sides better.