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Competitiveness of cities forces the city and public sector representatives to invent new methods of management and use the innovative thinking. Success of cities, based on Etzkowitz and Leyedesdorff (2000), has to take into account new strategies of co-operation of the academic institutions with the local authorities, entrepreneurs (in our case in tourism business) and new graduates focused on high-tech industries and start-up businesses. This trend is based on the principles of New Economic Geography (Krugman, 1994; Porter, 1998) and the new Theory of Growth (Romer, 1990), which enforce the importance of knowledge capital and smart technologies. Hjalager (2002) supported the idea of the importance of the institutional innovations and Ward (1998) mentioned that universities and research institutes are key entities to promote smart technologies and decisions in a city (Triple Helix concept). The purpose of the chapter is to discuss the results of research conducted in Waterloo, Canada, Ontario, which belongs to the Ontario Technological Triangle. Waterloo is a city of two universities, Waterloo University and Wilfred Laurier University. The purpose of the chapter is to discuss the results of research conducted in Waterloo, Canada, Ontario, which was focused on the competitiveness growth through the implementation of the smart management systems (Triple Helix Model) in the city marketing and governance. Some of these approaches influenced also tourism business due to multiplication effect and the growing competitiveness is a source of a continual growth of students, visitors and entrepreneurs to the city and the region.

Purpose: Process innovations are becoming increasingly significant in a changing digital society. The goal of this study is to focus on the service industry, particularly on how this sector has lately been influenced by sustainable development and digitalisation. The main focus will be on education. The cohabitation of three aspects (innovation, digitalisation, and sustainability) is declared as a fact in the competitive landscape.

Methodology: This study uses a multi-case approach emphasising the new system of processes in educational institutions in Canada, Ontario. These case studies are relevant to exceptional results consistently produced by various educational institutions.

Findings: The Waterloo region is known as a digitalisation triangle in Canada. Personal experiences and research findings serve as an example of the value of the global digitalised economy as a partnership principle in the educational and entrepreneurship fields.

Significance: The obtained experience and the attempt to share the knowledge and results of this work and research will be useful in future for other academic environments, cities, and countries.

Practical Implications: Cohesion between the purpose of this study and practice is explained as a need to see educational institutions as an important factor of innovation and economic development. In this case, the author shows how this successful case of Ontario, Canada created a stronger base for competitiveness and economic growth.