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The present study aims to understand small retailers' current use of various low-cost technologies and the factors responsible for small retailers' adoption. Furthermore, these factors of adoption were mapped back to beliefs within the theory of planned behaviour (TPB), and an attempt was made to understand if some of the beliefs dominated over the others and their implications.

The study takes a qualitative approach comprising in-depth semi-structured interviews and direct observation. The qualitative data were analysed through a thematic analysis to identify technology adoption factors.

Amongst the various technologies (mobile apps), payment and procurement apps were the most widely used. The authors identified eight factors influencing technology adoption: the top being customer demand for payment apps and convenience and cost-saving for procurement apps. The study also highlights the role of the dominant beliefs in technology adoption, which managers could use to improve adoption rates.

The current study is a cross-sectional study and the sample was predominantly of grocery retailers, limiting the generalisability of the results.

Small retailers face stiff competition from organised retail and e-commerce platforms which threatens small retailers' existence. Small retailers' survival is vital as many people depend on the small retail sector for livelihood. Increased use of technology seems the only way for them to stay competitive and increase profitability. The study's outcome could help increase technology adoption amongst small retailers and increase small retailers' competitiveness.

Despite the widespread presence of small retailers in emerging economies, few studies have examined technology adoption amongst them. This study is also the first to use the TPB theory in the small retailer technology adoption context.

Micro Finance Institution (MFI) named Rojiroti had been doing good work for weaker sections of the society and had brought about significant transformation in the lives of poor people, especially the Scheduled Castes, in villages of Patna district, the capital city of Bihar, India. Rojiroti was run by Centre for Promoting Sustainable Livelihood (CPSL) and had tested successfully a unique innovative model in micro financing which focused on helping the weaker sections by addressing their imminent needs which usually required very small loan amounts. With the various types of benefits people got from buying government subsidized ration to health and education in family to construct home or buy small livelihood assets. The beneficiaries developed high level of respect and trust for the MFI, Rojiroti. Rojiroti had received international recognition from universities such as University of Nottingham, UK; the University was not only researching on the model and its contributions to society, but also had supported it with funding to cater to its audience. Rojiroti did not believe in just providing finance to people like other microfinance institutions (MFI) or corporate social responsibility (CSR) funding by private and public sector organizations; its model focused more on creating capacities in the beneficiaries to sustain their livelihoods. However, after a decades time, Sunil, the protagonist in the case found himself in a situation where he had to decide for the future journey of Rojiroti after having reached a decent stage of growth The case discusses the journey of Rojiroti where the protagonist Sunil had a significant role to play and dwells upon the Rojiroti business model, its beneficiaries and value offerings to them, the changing environment outside and leaves the discussion open on the question of the choice of best road suited for Rojiroti.

The case is intended for the course on Strategic Management with a focus on business models topic. The case introduces the working of social cooperative business model and the nuances around it which is very much pertinent in today’s times where social enterprises have gained space in business and where businesses work around inclusive business models. The case is designed to provide supplemental support or discussion piece while dealing with business model / cooperative enterprise business model. This case provides opportunity to discuss strategic framework for an organization from the promoter’s perspective. The teaching notes is written from the perspective of the entrepreneur (the protagonist in this case, Sunil) who initiated the enterprise, with a learning goal to empathize and develop skills to have strategic decision making for a social enterprise.

The case is designed to provide supplemental support or discussion piece while dealing with business model / cooperative enterprise business model. This case provides opportunity to discuss strategic framework for an organisation from the promoter’s perspective. The teaching notes is written from the perspective of the entrepreneur (the protagonist in this case, Sunil) who initiated the enterprise, with a learning goal to empathize and develop skills to have strategic decision making for a social enterprise.

Teaching notes are available for educators only.

CSS: 3 Entrepreneurship.

Immunization is one of the most cost-effective ways to save lives while promoting good health and happiness. The coronavirus disease 2019 (COVID-19) pandemic has served as a stark reminder of vaccines' ability to prevent transmission, save lives, and have a healthier, safer and more prosperous future. This research investigates the sustainable development (SD) of the COVID-19 vaccine supply chain (VSC).

This study investigates the relationship between internal process, organizational growth, and its three pillars of SD environmental sustainability, economic sustainability and social sustainability. Survey-based research is carried out in the hospitals providing COVID-19 vaccines. Nine hypotheses are proposed for the study, and all the hypotheses got accepted. The survey was sent to 428 respondents and received 291 responses from health professionals with a response rate of 68%. For the study, the healthcare professionals working in both private and public hospitals across India were selected.

The structural equation modelling (SEM) approach is used to test the hypothesis. All nine hypotheses are supported. This study examines a link between internal processes and organizational learning and the three sustainability pillars (environmental sustainability, economic sustainability and social sustainability).

This study will help the management and the policymakers to think and adopt SD in the COVID-19 VSC. This paper also implies that robust immunization systems will be required in the future to ensure that people worldwide are protected from COVID-19 and other diseases.

This paper shows the relationship between organizational learning and internal process with environmental sustainability, economic sustainability and social sustainability for the COVID-19. Studies on VSC of COVID-19 are not evident in any previous literature.

This study aims to investigate the threat phenomenon as perceived by Internet of Things (IoT) users and examines the role of anxiety, desire and personal innovativeness in the behavioral intention toward the usage of IoT devices.

A unified research model is developed based on the protection motivation theory, theory of reasoned action, theory of self-regulation and the review of relevant theoretical, empirical and practitioner literature. Data were collected from 315 assistive IoT device users and analyzed using partial least squares structural modeling.

The results indicate strong support for the proposed research model. All relationships, except one, were significant at the 0.05 level. Desire was found to play a direct as well as a moderating role between fear and behavioral intention to continue using assistive IoT devices, which was also directly influenced by anxiety and personal innovativeness.

Understanding the security behaviors of IoT users will help researchers and practitioners develop preventive measures and robust security solutions for the IoT devices to avert any threats from cyber-attacks and to boost users’ confidence levels. Future research will benefit from replicating the study using longitudinal data.

This study is one of the first studies that integrate multiple perspectives to present a holistic research model. To the authors’ knowledge, anxiety, desire and personal innovativeness, key factors influencing fear and behavioral intention, have not been studied in the domain of adoption of IoT assistive devices. Additionally, the study offers a new dimension to IoT users’ security behaviors.

There is a dichotomy in the actual and expected environmental performances of the Indian enterprises even though the Indian enterprises have aligned their businesses with intended nationally determined contributions (INDC) targets. The purpose of this paper is to analyze the supply chain of Indian enterprises to understand influences to adopt green practices throughout the supply chains, and how these green practices influence economic, operational and environmental performances to reveal the underlying currents explaining difference in actual and expected performance.

Five research propositions are developed based on the existing literature. Data are collected from 233 ceramic enterprises in India. Exploratory factor analysis has been done to test construct validity and correlation. Confirmatory factor analysis is used to check unidimensionality of constructs. Structural equation modeling is used to test the strength and direction of the relations between the constructs and to develop the model.

The findings of the study suggest that the Indian companies have aligned their businesses with INDC targets but they have not adopted the green practices in inbound and outbound supply chains; therefore, the actual environmental performance is not as expected. Other major finding is that the enterprise and government are not focusing on the informative pressure and instead the focus is on coercive techniques which are not yielding positive results. The statistical results show that the adoption of green practices led to the improvements in environmental and operational performances but reduction in economic performance.

This paper has analyzed green supply chain management pressure, practice and performance measure for Indian ceramic enterprises and proposed a structural model with their interrelation.

The purpose of this paper is to aim at prioritizing and identifying the interrelations among the green supply chain management pressures, practices and performance measures. The study also compares the reasons of green supply chain management implementation, levels of implementation and improvement in performance for medium and large Indian ceramic enterprises because of green supply chain management implementation.

The most frequent constructs and measures of green supply chain management pressure, practice and performance are identified from the literature. The identified measures are corrected/added/removed, as per the suggestions of industry professionals, to develop a survey instrument. An interpretive structural model is developed to prioritize the constructs. Matriced “impacts croises-multiplication applique” and “classment” (MICMAC) analysis is done to identify the driving and dependence powers of the constructs. The identified results are validated through the descriptive analysis of responses obtained from multiple case studies.

It is observed that the informative pressures followed by coercive and mimetic pressures are the main drivers for the implementation of green supply chain management practices. Internal environmental management in enterprises is found to be the driving power behind the implementation of other green supply chain management practices. The implementation of these practices drives the environmental and operational performance. It is observed, through the multiple case study analysis that the impact of the pressures to adopt green supply chain management practices is high on Indian ceramic enterprises but the implementation of practices is in the early stage. The improvement in performance is also not found to be significant at this stage. This study also found that large ceramic enterprises are doing better than the medium enterprises in terms of green supply chain management implementation, largely because of higher pressures and availability of resources.

This study prioritizes the constructs of green supply chain management pressure, practice and performance for Indian ceramic enterprises and compares the large and medium enterprises on the basis of these constructs.

The purpose of this paper is to identify and analyze the impact of green supply chain management (GSCM) pressures, implementation level of GSCM practices and improvement in performance of the Indian ceramic enterprises. The paper also aims at benchmarking the Indian ceramic enterprises based on enterprise size and market orientation (export activity).

The research is based on the empirical study of Indian ceramic industry. Propositions are developed to study: the impact of GSCM pressures, implementation level of GSCM practices, improvement in GSCM performance, and the effect of GSCM pressures on implementation of practices, and impact of GSCM practices on GSCM performance. Data are collected from Indian ceramic enterprises of different sizes. Exploratory factor analysis is performed to segregate the pressures, practices and performance variables into constructs. Two-step algorithm, with log-likelihood measures of distance and Bayesian information criterion, is used to decide the optimal number of clusters. These clusters are compared and benchmarked according to the enterprise size and export activity.

This study finds that the implementation level of GSCM practices is higher in large- and medium-size enterprises as compared to small-size enterprises. Large- and medium-size enterprises have high impact of mimetic and informative pressures and small enterprises have high impact of coercive pressure (CP). Although the CP is high on small enterprises but due to the limited resources, these enterprises cannot afford to implement GSCM practices. The implementation of GSCM practices results into the improvement of environmental and operational performance but decrease in economic performance.

The findings of this study will suggest the policy maker to encourage the diffusion mechanism through a collaborative partnership with larger enterprises to enhance the implementation level of GSCM practices in small-size enterprises.

The novelty of the paper are: it analyzes and benchmarks GSCM pressures, practice and performance for Indian ceramic enterprises by considering enterprises size and export activities as control variables, and it finds the effect of GSCM pressures on the implementation level of GSCM practices and improvement in enterprise performance for Indian ceramic enterprises.

Corporate governance; General management; Strategy

Post Graduate/MBA

Tata Group is a conglomerate having 29 listed companies with consolidated revenues of $103bn in FY2016. On October 24, 2016, Cyrus Mistry, chairman of the group has been replaced in an unceremonious way from this job, in a boardroom coup, without being given any opportunity to explain his case. This news arrived in the media between October 2016 and December 2016 and wide and public debates took place on the corporate governance practices of Tata Group. Mistry’s ouster was attributed to non-performance, unethical practices and non-compliance to Tata culture. This case presents the Tata Group performance before Mistry, at the ouster of Mistry, the major trouble points and the corporate governance activities that took place in this saga at Tata Group. The real losers in this battle were the investors who lost $12bn between October 2016 and December 2016. Many of Tata Group companies’ stocks plunged.

The students will learn corporate governance, know how a non-listed company control and govern listed entities, know the way performance of a chairman of a company has been evaluated and learn how ethical and cultural issues impact the performance of chairman of a listed company.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS: 11: Strategy

The emergence of dark kitchens in the restaurant industry is a contemporary phenomenon, arising most recently in the context of the so-called gig economy. This new business model flourished during the coronavirus disease 2019 (COVID-19) pandemic on a global scale. Despite dark kitchens' popularity, considerable negative publicity exists in the news related to poor working conditions. To highlight this new phenomenon, this paper explores the existing literature on worker exploitation in dark kitchens in the context of the gig economy.

A systematic literature review of hospitality and tourism databases generated 1,430 articles, of which 18 met the authors' inclusion criteria for the final analysis, and 1,030 anecdotal sources, of which 47 were included. Thematic analysis was used to identify the key themes and summarise the findings to be used for further studies.

The popularity of dark kitchens as a business model is premised on the fact that dark kitchens' dramatically reduces the operational cost and increases productivity. On the other hand, the working conditions and contractual agreements of the gig workers in dark kitchens raise several questions from operational, legal and ethical perspective. These poor working conditions create the conditions for worker exploitation and further damage the sector's image.

This study advocates that companies and managers are responsible for implementing and monitoring fair working conditions in dark kitchens. The existence of poor working conditions increases employee turnover and, overall, affects the industry's reputation.

This explorative study provides insights into the working conditions and contractual agreements in dark kitchens. Currently, there is no other study (empirical or conceptual) to shed light on the working practices. The authors hope this study will trigger further discussion and empirical research in this field.

The study attempts to investigate the role of social media in spreading awareness regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study examines the factors affecting the willingness to pay for ayurvedic immunity boosters (WPIB) during the pandemic and new normal situation with the moderating effect of the “fear of COVID-19 infection.”

The data were collected from millennials in two phases, i.e. the first phase (1 July–August 2021) with 300 respondents and a second phase with (June–August 2022) 257 respondents. An online questionnaire was shared with millennials using the snowball sampling technique. Descriptive statistics with SPSS and SmartPLS 4.0 software were applied to analyze the data.

The results found a variation in AIB content sharing on social media during 2021 and 2022. Results found that respondents reported significant changes in their lifestyle and diet, like consuming honey, khada, tulsi tea, etc. In 2021, health consciousness and trust significantly affected WPIB, whereas in 2022, only health consciousness was substantially affected. Fear of COVID-19 infection moderates the relationship between health consciousness, perceived fear and willingness to pay for ayurvedic products, whereas the effect on consumer preference and trust remains insignificant.

Results could help ayurvedic product manufacturing companies understand the consumers' mindset and the factors that stimulate consumers to buy these immunity boosters. Ayurvedic advertisers should design unambiguous messages that focus on health consciousness and have trustable components to encourage consumers to adopt a healthy lifestyle.

This is one of its kinds of studies that presents the contrasts of how the COVID-19 crisis has significantly changed individuals' dietary intake and affected lifestyle patterns.