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Open Access
Article
Publication date: 10 June 2021

Vanesa F. Guzman-Parra, Juan Trespalacios Gutierrez and José Roberto Vila-Oblitas

This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist…

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Abstract

Purpose

This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist destination.

Design/methodology/approach

The Leximancer software is applied on primary information to analyze the concepts evoked by a destination. Because no specific planning has been done for destination image marketing strategies for rural tourism in Andalusia, this study visualizes and determines clusters of the main attributes associated with this destination.

Findings

The analysis identifies the main clusters among associations and impressions of the destination that can be useful in developing strategies.

Research limitations/implications

Only a target segment is studied, with a relatively small sample size.

Practical implications

Leximancer can not only be applied to online user-generated content, but primary information can also be mapped to generate a holistic destination image. Furthermore, identification of the relevant attributes and impressions can serve to identify unique assets to help tourism organizations develop a destination.

Social implications

Several implications concerning destination marketing are outlined.

Originality/value

Although previous studies have applied Leximancer and other CATA software, the present research uses a new approach. Deriving the primary information on destination image using an unstructured methodology, the concepts evoked by a destination are mapped. Because there is a lack of research on rural tourism in Andalusia and its destination image, its associated attributes are studied.

研究目的

本论文展示如何使用CATA分析软件来确定一个具体旅游目的地的主要关系和印象。

研究设计/方法/途径

Leximancer软件主要用于分析一个目的地引发的相关概念。因为安达卢西亚至今未有确定的乡村旅游目的地形象营销策略, 本论文视觉化和决定与此目的地相关的主要因素群。

研究结果

研究结果指出了此安达卢西亚目的地的主要相关群和印象群, 这些对于指定战略计划有很大帮助。

研究理论限制

本论文只研究了单一市场群, 分析样本量较小。

研究实际启示

Leximancer不仅可以用来分析用户生成内容, 还可以分析主要信息, 以展示整体旅游目的地形象。此外, 分析指出的相关因素和印象群可以用来确立独特的资源组合, 帮助旅游机构开发旅游目的地。

研究社会启示

本论文结构指出了多个旅游目的地营销的相关启示

研究原创性/价值

尽管文献中有关Leximancer和其他CATA软件的使用文章, 本论文创立了新的使用方法。基于对旅游目的地形象的主要信息进行非结构性研究, 本论文对于旅游目的地的概念进行展开论述。由于至今未有针对安达卢西亚的乡村旅游研究以及旅游目的地形象研究, 本研究论述了其相关因素。

关键词 安达卢西亚、旅游目的地形象、旅游目的地因素、CATA软件、Leximancer

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 12 February 2019

German Gemar, Ismael P. Soler and Vanesa F. Guzman-Parra

This study aims to examine variables influencing resort hotels’ survival in Spain, which had not previously been analysed. In this country, determining whether the reasons resort…

1385

Abstract

Purpose

This study aims to examine variables influencing resort hotels’ survival in Spain, which had not previously been analysed. In this country, determining whether the reasons resort hotels close are different from other hotels could be imperative to resort hotels’ survival.

Design/methodology/approach

The survival analysis used Cox’s semi-parametric proportional hazards regression to determine which variables influence hotel closure and how much each variable increases risk of closure.

Findings

Resort hotel closure depends on hotel size, location, executive management and the business cycle. Survival is not affected by hotel type or financial structure.

Research limitations/implications

While this methodology is common in business survival analyses, it has seldom been applied to hotels and has never been used to study the survival of resort hotels.

Practical implications

Companies need to rethink the location of new hotels. For already-built facilities, good management practices are strategically important for resort hotels’ survival.

Originality/value

This paper explores the reasons why resort hotels survive. The study’s selection of variables and methodology and its conclusions are unique.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 21 December 2020

José L. Ruiz-Alba, Vanesa F. Guzman-Parra, José Roberto Vila Oblitas and Javier Morales Mediano

The purpose of this research is to identify the main authors, the main influential universities doing research on entrepreneurial intentions (EIs), the main subject areas and the…

Abstract

Purpose

The purpose of this research is to identify the main authors, the main influential universities doing research on entrepreneurial intentions (EIs), the main subject areas and the main productive academic journals on this topic. This paper also aims to shed light on the current knowledge and contributions to the field, in particular co-authorships, co-words, research topics and cluster of themes.

Design/methodology/approach

The methodology is based on bibliometric techniques using mapping and clustering. The study has been conducted on 377 articles published in journals indexed in the Scopus database for a period of almost 24 years, that is, from 1 January 1993 to 8 July 2016. VOSviewer software was used to conduct the analysis.

Findings

Findings highlight the top authors, the ranking of the main journals and universities doing research in the field of EIs. Another relevant contribution is the identification and classification of main research streams and gaps that have been highlighted.

Originality/value

This paper is an attempt to clarify the state of the research study and to analyse the progress of the studies on EIs and to elaborate bibliometric studies that help to give some order to the variety of sources. This is helpful for new researchers approaching EIs for the first time and also for those who are familiar with the field.

Details

Journal of Small Business and Enterprise Development, vol. 28 no. 1
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 11 November 2013

Francisco Javier Maqueda Lafuente, Anna María Gil Lafuente, Vanesa F. Guzman-Parra and Jaime Gil Lafuente

– The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.

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Abstract

Purpose

The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.

Design/methodology/approach

The paper matches data from market research based on a questionnaire sent to Spanish startups (years 2006-2010). The paper uses a methodology that is based on the “forgotten effects model”.

Findings

Results show the elements that make up the target objectives are financing needs, marketing actions, continued innovation, and efforts in the areas of internationalization and sustainability.

Originality/value

Using the forgotten effects model approach, this research tries to analyze the role that entrepreneurship actions play in the success of a project's objectives, taking into account not only the direct effects but also the indirect objectives.

Details

Management Decision, vol. 51 no. 10
Type: Research Article
ISSN: 0025-1747

Keywords

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