Search results

1 – 10 of 251
To view the access options for this content please click here
Article
Publication date: 4 March 2019

Nicholas Catahan and Helen Woodruffe-Burton

This is an exploratory and qualitative study to consider approaches to capture, analyse and monitor perceptions from big data, to inform and contribute to place management…

Abstract

Purpose

This is an exploratory and qualitative study to consider approaches to capture, analyse and monitor perceptions from big data, to inform and contribute to place management research and practice of botanic gardens (BGs). This paper aims to address the ongoing significant threat to BGs due to funding being cut and the need to inform and develop sustainable revenue streams for their survival.

Design/methodology/approach

Guiding research questions for this study were: ‘What are the perceived strengths and areas for development for 2 BGs via a Leximancer Automatic Content Analysis (ACA) of TripAdvisor online reviews; and do they match BGs purpose of scientific research, conservation, display and education?’ A content analysis of 582 online reviews from 2007 to 2017 follows qualitative methodology techniques using a combination of manual and automatic text analysis (Leximancer text mining software). These approaches enabled a comparison of online TripAdvisor reviews with Likert-type or rating scale items of 1 to 5 stars.

Findings

Insights revealed the use of Leximancer and TripAdvisor (or similar innovations) as tools for potential place management, place marketing communications and monitoring purposes. Predominant perceptions extracted from reviews are not concerned with documented collections of living plants for the purposes of scientific discovery, conservation, display and education. Reviews clearly focus more upon aesthetics, facilities and services, which support previous studies. Overall, reviews highlighted positive sentiments towards the BGs.

Research limitations/implications

Limitations link to limited data across two BGs, synthesis and meaning of complex perceptions, matters of subjectivity and time needed to interpret information. Implications enable insights into BG “place” gleaned from big data in the form of user-generated content and electronic Word-Of-Mouth using Leximancer; viewed as a measure alongside management action plans. Future studies could strengthen debate and action regarding the use of Leximancer, and also public perception of BGs’ core functions, importance and value. The research supports potential to monitor and transform perceptions, values and beliefs. Outcomes could eventually inform policy and generate a much-needed shift in funds and resources for BGs by highlighting their relevance and value to society.

Originality/value

An empirical and methodological contribution via peer reviewed studies of visitor perceptions via online reviews of Britain’s BGs “place” and “space” analysed with Leximancer have never been published. This study critically explores potential visitor and place management needs of BGs. Managers can make better use of big data from social media platforms/digital channels, using a novel type of data analytical software like Leximancer for strategic planning; with more informed approaches to place management, innovation and development. A key contribution of this study is this ACA methodological approach for place management.

Details

Journal of Place Management and Development, vol. 12 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

To view the access options for this content please click here
Article
Publication date: 8 April 2019

Violetta Wilk, Geoffrey N. Soutar and Paul Harrigan

This paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to…

Downloads
1617

Abstract

Purpose

This paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C) social media communication.

Design/methodology/approach

This study used QSR NVivo and Leximancer, to explore 200 discussion threads containing 1,796 posts from forums on an online open community and an online brand community that involved online brand advocacy (OBA). The functionality, in particular, the strengths and weaknesses of both programs are discussed. Examples of the types of analyses each program can undertake and the visual output available are also presented.

Findings

This research found that, while both programs had strengths and weaknesses when working with big, text-based, online data, they complemented each other. Each contributed a different visual and evidence-based perspective; providing a more comprehensive and insightful view of the characteristics unique to OBA.

Research limitations/implications

Qualitative market researchers are offered insights into the advantages and disadvantages of using two different software packages for research projects involving big social media data. The “visual-first” analysis, obtained from both programs can help researchers make sense of such data, particularly in exploratory research.

Practical implications

The paper provides practical recommendations for analysts considering which programs to use when exploring big, text-based, online data.

Originality/value

This paper answered a call to action for further research and demonstration of analytical programs of big, online data from social media C2C communication and makes strong suggestions about the need to examine such data in a number of ways.

Details

Qualitative Market Research: An International Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

To view the access options for this content please click here
Article
Publication date: 11 August 2021

Minwoo Lee

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid…

Abstract

Purpose

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid development also generates considerable data in social media. This trend opens the door to analyze unstructured data and gain increased attention of a qualitative research approach from hospitality and tourism researchers and industry professionals. Therefore, this paper aims to describe how a computer-assisted qualitative data analysis (CAQDA) approach can be used in the hospitality and tourism technology literature to uncover the trends and thematic concepts of hospitality and tourism technology research and their dynamics in Journal of Hospitality and Tourism Technology (JHTT)

Design/methodology/approach

To achieve the proposed research goals, the current study used CAQDA software, Leximancer, to analyze 218 articles published in JHTT between Volume 1(1) in 2010 and Volume 10(4) in 2019. Based on the rigorous CAQDA processes, the study performed the thematic analysis using all articles and subgroup analyses in the five-year periods.

Findings

Using CAQDA, the study reveals the critical research trends and insights on hospitality and tourism technology for 10 years in the JHTT. The findings of this study can provide strong evidence of what hospitality and tourism technology research topics have been examined and how these topics were connected and changed over time. More importantly, the current study illustrates how the CAQDA approach can be applied to uncover the hidden trends and thematic concepts from text data in the hospitality and tourism literature.

Originality/value

This study is the first attempt to apply CAQDA software to identify research trends and thematic concepts and gain insights from past JHTT’s articles. Moreover, this study applies this software to describe how hospitality and tourism researchers can use one of the modern computer-assisted qualitative techniques. Based on the findings of this study, theoretical and methodological implications for hospitality and tourism researchers are provided. More importantly, the current study presents the specific guidelines of how the CAQDA approach can be used for the literature review.

研究目的

在酒店与旅游研究中, 信息和通讯技术被广泛应用了数十载, 也在发展中经历了巨大变革。如此迅速的发展在社交媒体中产生了大量数据。此项趋势为分析非结构化的数据以及为酒店旅游界增加定性研究打开了大门。因此, 以 Journal of Hospitality and Tourism Technology(JHTT) 发表的论文为例, 本研究旨在介绍在酒店旅游文献中如何运用计算机辅助的定性研究方法来发现研究趋势, 主题概念, 以及发展进程。

研究设计/方法/途径

为达到研究目的, 本研究运用 CAQDA 软件, Leximancer, 来分析了 JHTT 从2010 年第1卷第1期截止到 2019 年第 10 卷第4期之间发表的 218 篇论文。基于 CAQDA 的严谨分析, 本研究对所有发表的论文进行了以5年为阶段的主题分析和分主题分析。

研究结果

通过 CAQDA, 本研究发现了 10 年间在 JHTT 发表论文中凸显出来的酒店和旅游科技的研究趋势。研究结果为了解酒店旅游研究中出现的以科技为核心主题, 以及主题之间是如何关联以及发展提供了科研证据。更重要的是, 本论文为阐述 CAQDA 是如何可被应用到酒店旅游研究的文本分析中提供了例证。

研究原创性/价值

本论文首次应用了 CAQDA 软件来发现科研趋势和研究主题, 从 JHTT 发表的论文中得到了深刻见解。此外, 通过应用此软件, 本研究也为酒店旅游学者展示了如何运用此项现代计算机辅助定性分析技术。本文结果对理论和方法论具有深远意义。更重要的是, 本研究提供了在文献综述中如何运用 CAQDA 提供了指导方针。

关键词

定性研究, 文献综述, 主题分析, 文本分析, 酒店和旅游科技, 计算机辅助定量分析, CAQDA, Journal of Hospitality and Tourism Technology, JHTT.

文章类型 研究论文

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

Content available
Article
Publication date: 10 June 2021

Vanesa F. Guzman-Parra, Juan Trespalacios Gutierrez and José Roberto Vila-Oblitas

This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist…

Abstract

Purpose

This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist destination.

Design/methodology/approach

The Leximancer software is applied on primary information to analyze the concepts evoked by a destination. Because no specific planning has been done for destination image marketing strategies for rural tourism in Andalusia, this study visualizes and determines clusters of the main attributes associated with this destination.

Findings

The analysis identifies the main clusters among associations and impressions of the destination that can be useful in developing strategies.

Research limitations/implications

Only a target segment is studied, with a relatively small sample size.

Practical implications

Leximancer can not only be applied to online user-generated content, but primary information can also be mapped to generate a holistic destination image. Furthermore, identification of the relevant attributes and impressions can serve to identify unique assets to help tourism organizations develop a destination.

Social implications

Several implications concerning destination marketing are outlined.

Originality/value

Although previous studies have applied Leximancer and other CATA software, the present research uses a new approach. Deriving the primary information on destination image using an unstructured methodology, the concepts evoked by a destination are mapped. Because there is a lack of research on rural tourism in Andalusia and its destination image, its associated attributes are studied.

研究目的

本论文展示如何使用CATA分析软件来确定一个具体旅游目的地的主要关系和印象。

研究设计/方法/途径

Leximancer软件主要用于分析一个目的地引发的相关概念。因为安达卢西亚至今未有确定的乡村旅游目的地形象营销策略, 本论文视觉化和决定与此目的地相关的主要因素群。

研究结果

研究结果指出了此安达卢西亚目的地的主要相关群和印象群, 这些对于指定战略计划有很大帮助。

研究理论限制

本论文只研究了单一市场群, 分析样本量较小。

研究实际启示

Leximancer不仅可以用来分析用户生成内容, 还可以分析主要信息, 以展示整体旅游目的地形象。此外, 分析指出的相关因素和印象群可以用来确立独特的资源组合, 帮助旅游机构开发旅游目的地。

研究社会启示

本论文结构指出了多个旅游目的地营销的相关启示

研究原创性/价值

尽管文献中有关Leximancer和其他CATA软件的使用文章, 本论文创立了新的使用方法。基于对旅游目的地形象的主要信息进行非结构性研究, 本论文对于旅游目的地的概念进行展开论述。由于至今未有针对安达卢西亚的乡村旅游研究以及旅游目的地形象研究, 本研究论述了其相关因素。

关键词 安达卢西亚、旅游目的地形象、旅游目的地因素、CATA软件、Leximancer

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

To view the access options for this content please click here
Article
Publication date: 25 June 2020

Luke Lunhua Mao

Sporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable…

Abstract

Purpose

Sporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable competition, sporting goods stores are compelled to augment their merchandise with service and improve retail quality. The purpose of this study is to investigate retail quality of sporting goods stores (RQSGS).

Design/methodology/approach

Based on 27,793 online reviews of 1481 stores in the United States, this study used Leximancer 4.0, a text mining software, to identify critical retail quality dimensions associated with sporting goods stores, and further explored the most salient dimensions among different levels of ratings.

Findings

Customer service and store aspects are the two higher-order dimensions of RQSGS; holistic experience, manager and staff are three themes under customer service, and product, B&M store and online–offline integration are three themes under store aspects. Furthermore, extreme reviews focus more on customer service, whereas lukewarm reviews focus more on store aspects.

Practical implications

Knowledgeable staff, managers and online–offline integration are instrumental in creating superior retail quality. Sporting goods stores should enhance hedonic and social values for consumers in order to ward off online competitions.

Originality/value

This study explored retail quality dimensions that are pertinent to sporting goods retailing utilizing text mining methods. This study to certain extent cross-validated the existing retailing literature that is developed on alternative methods.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 31 December 2020

Chuhan (Renee) Thomsen and Miyoung Jeong

This study aims to provide an in-depth understanding of the complex nature of Airbnb user experience by analyzing the pattern and sentiment of online reviews and assessing…

Abstract

Purpose

This study aims to provide an in-depth understanding of the complex nature of Airbnb user experience by analyzing the pattern and sentiment of online reviews and assessing the relationships among review scores.

Design/methodology/approach

Big data analysis is conducted using Airbnb users’ online reviews of 16 US cities; correlation is run on review scores.

Findings

The key themes of Airbnb users’ online reviews are “clean,” “location,” “stay,” “home,” “place,” “host,” “neighborhood” and “recommend” and users have positive Airbnb experiences in general. The score of “cleanliness” significantly affects the “overall review” score.

Research limitations/implications

This study is exploratory in nature; mixed methods should be used in the future to measure the relationship between user experience and extracted themes. As the context is in the USA in the current study, comparisons of review patterns across different countries and regions are necessary for later studies. Furthermore, future studies should consider Airbnb users’ demographics, personality and lodging preferences.

Practical implications

It is important for Airbnb hosts to maintain a clean and accessible property. Both Airbnb hosts and hoteliers should enhance the attributes that generate positive customer reviews. Each city should develop different strategies based on the performance of “cleanliness” and “overall review.”

Originality/value

This study supplements the existing literature in Airbnb user experience by analyzing online reviews in 16 US cities via Leximancer 4.0.

分析Airbnb网络评论:论美国16城市的用户体验

研究目的

本论文旨在深入了解Airbnb用户体验的复杂属性, 通过分析网络评论以及网络评分之间的关系来找寻规律和判断用户情感偏差。

研究设计/方法/途径

本论文采用大数据方式, 样本为美国16个城市的Airbnb用户网络评论; 本论文还对网络评分做出相关性分析。

研究结果

研究结果表明, Airbnb用户网络评论的关键主题为“清洁性”、“地理位置”、“居住体验”、“家”、“地点”、“招待主人”、“邻里”、以及“推荐”和用户总体来说对Airbnb有着积极体验。“清洁度”分数对“整体评论”有显著影响。

研究理论限制/启示

本论文属于开拓性研究作品; 未来项目可以采用混合方法来衡量用户体验与主题的关系。本论文的研究背景是美国, 未来研究可以做不同国家和区域的评论模式对比分析。此外, 未来研究还应该考虑Airbnb用户的统计数据指标、个性、以及住宿设施偏好。

研究实际启示

对于Airbnb住宿提供者来说, 保持设施的清洁和可使用性是非常重要的。对于Airbnb住宿主人和酒店经营者来说, 加强服务属性来提高网络好评是非常重要的。每个城市都应该基于“清洁度”和“整体评论”来开发不同的战略。

研究原创性/价值

本论文补充了现有Airbnb用户体验的文献, 通过Leximancer 4.0 软件来分析美国16个城市的网络评论

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

To view the access options for this content please click here
Article
Publication date: 24 February 2020

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Omar Massoud Salim Hassan Ali, Saima Hussain and Rabail Waqas

The purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan.

Abstract

Purpose

The purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan.

Design/methodology/approach

In-depth, semi-structured interviews were used as a data collection tool. In this research, the in-depth interview data were analysed by using the manual content analysis (MCA) technique. Moreover, Leximancer software was used to reanalyse the data to enhance the trustworthiness of the MCA results. A total sample of 43 Muslim consumers from three metropolitan cities in Pakistan participated in the research. The sample comprises professionals, housewives and both college and university students.

Findings

Muslim consumers in Pakistan look at both the intrinsic and extrinsic attributes when purchasing imported Western food. The ruling factors explored were product taste, ingredients, freshness, hygiene, brand name and overall product quality. However, product packaging and labeling also play a significant role. Participants were of the view that imported Western food provides a better, unique consumption experience and an opportunity to choose from a wide variety of food options. Interestingly, interview findings reveal that Western food product attributes surpass the Islamic concept of moderate spending, thus convincing Muslim consumers to engage in the consumption of imported Western food.

Social implications

The presence of imported Western food may improve quality of life by having more opportunities and healthier options for the nation. If the Western food products are stamped Halal or made with Halal ingredients the product has a fair chance of adoption and penetration in the society. Further, it may result in overall health improvements within the society, which is already a major concern in the Pakistani consumer market. Also, food products coming from the Western world induces mindfulness; people are more aware about innovative and useful ingredients that can satisfy their taste buds.

Originality/value

This paper found that Pakistani Muslim consumers are not really concerned about the Islamic concept of moderate spending, and thus, established that Pakistani Muslim consumers are more concerned about product value rather than their Islamic teaching of moderate spending. From a population, with 97 per cent Muslim majority, product packaging and labeling were found to be a dominant and deciding factor, which, in itself, is an interesting finding. Further, established Western brand names help Muslim consumers to recognize products and plays a vital role in their purchase decisions. However, within product labeling, the element of halal ingredients was found to be a deciding factor, but not a leading factor, in purchase decisions.

Details

Journal of Islamic Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

To view the access options for this content please click here
Article
Publication date: 22 June 2010

Ken Crofts and Jayne Bisman

The paper has a dual purpose, being to report on an interrogation of concepts and contexts of accountability used in the accounting literature and to illustrate the…

Downloads
2672

Abstract

Purpose

The paper has a dual purpose, being to report on an interrogation of concepts and contexts of accountability used in the accounting literature and to illustrate the application of a qualitative data analysis software tool in this interrogation.

Design/methodology/approach

A content analysis was undertaken of 114 journal articles related to accountability and published in highly ranked accounting journals from 2000 to 2007.

Findings

Accountability is a concept used in a variety of contexts, particularly in connection with public accountabilities and accountability in the public sector, as well as within social contexts. The emphasis appears to be on accountability reporting in these settings, with less concern for the management perspective. The variety of contextual usage and categorisations of the term “accountability” indicate it has not become more precise over the period in question.

Research limitations/implications

Since only 21 accounting journals are sampled, there is scope for investigating accountability concepts across a broader base of publication outlets. The findings suggest that greater effort should be devoted to developing frameworks of accountability, researching accountability in relatively under‐explored contexts and settings, and considerable scope for researchers to more frequently utilise computer‐assisted qualitative data analysis in content analysis studies concerning accounting and accountability.

Originality/value

While there is anecdotal evidence of the elusive nature of accountability, this paper provides a window on conceptions of accountability employed by accounting scholars and the contexts in which accountability is discussed and researched. Further, the use of the Leximancer software tool in qualitative content analysis is demonstrated, noting that the accounting literature is currently devoid of examples of applications of this software.

Details

Qualitative Research in Accounting & Management, vol. 7 no. 2
Type: Research Article
ISSN: 1176-6093

Keywords

To view the access options for this content please click here
Article
Publication date: 11 May 2012

Sumit Lodhia and Nigel Martin

Following the Australian Government's Garnaut Climate Change Review (CCR), the implementation of a joint business and climate change agenda is weighing heavily on the…

Abstract

Purpose

Following the Australian Government's Garnaut Climate Change Review (CCR), the implementation of a joint business and climate change agenda is weighing heavily on the minds of those executives whose firms fit within the Emissions‐Intensive Trade‐Exposed Industry (EITEI) sectors. The purpose of this paper is to analyse and explain the major concerns that confront EITEI firms as the government moves Australia towards a low carbon economy.

Design/methodology/approach

The paper adopts an economic regulation perspective that focuses on public and private interests, coupled with the leximancer software package, which was used to analyse submissions made by EITEI firms to the Garnaut CCR.

Findings

The authors observed that the impact of costs on business and trade performance, future emissions trading schemes, investment in low emissions technologies, world greenhouse gas production levels in emissions‐intensive industries, and conflicting government policies form the foundations of serious corporate‐level concerns and uncertainties.

Research limitations/implications

The paper highlights that private interests, as expressed in the analysed submissions, intersect with the public interest and need to be addressed seriously.

Practical implications

Suggestions for a cooperative approach to addressing climate change that would involve businesses and governments are also put forward.

Originality/value

The paper utilises an economic regulation perspective to explain a practical issue and has implications for future climate change policy development.

Details

Sustainability Accounting, Management and Policy Journal, vol. 3 no. 1
Type: Research Article
ISSN: 2040-8021

Keywords

To view the access options for this content please click here
Article
Publication date: 6 March 2017

Weisheng Chiu and Ho Keat Leng

The purpose of this paper is to explore cycling tourists’ experience in Singapore using an exploratory case study.

Downloads
1150

Abstract

Purpose

The purpose of this paper is to explore cycling tourists’ experience in Singapore using an exploratory case study.

Design/methodology/approach

Tourist’s spontaneous reviews (n=409) posted on TripAdvisor were collected and analyzed through Leximancer.

Findings

The software identified 31 concepts grouped into five dominant themes of tourists’ experiences. In order of relative importance, the themes were tour, bike, guide, experience, and cycling. It revealed that most tourists have a favorable impression of their cycling experience in Singapore.

Originality/value

The findings suggest cycling tours can provide tourists with pleasurable experiences. Tourists embark on cycling tours in Singapore to learn more about the city and enjoy new experiences. However, to meet tourists’ expectations, bicycles must be well-maintained and accessible. In addition, tour guides should be attentive and knowledgeable. These have a direct effect on tourists’ satisfaction level with cycling tours.

Details

International Journal of Tourism Cities, vol. 3 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

1 – 10 of 251