Key factors for entrepreneurial success

Abstract

Purpose

The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.

Design/methodology/approach

The paper matches data from market research based on a questionnaire sent to Spanish startups (years 2006-2010). The paper uses a methodology that is based on the “forgotten effects model”.

Findings

Results show the elements that make up the target objectives are financing needs, marketing actions, continued innovation, and efforts in the areas of internationalization and sustainability.

Originality/value

Using the forgotten effects model approach, this research tries to analyze the role that entrepreneurship actions play in the success of a project's objectives, taking into account not only the direct effects but also the indirect objectives.

Citation

Javier Maqueda Lafuente, F., María Gil Lafuente, A., F. Guzman-Parra, V. and Gil Lafuente, J. (2013), "Key factors for entrepreneurial success", Management Decision, Vol. 51 No. 10, pp. 1932-1944. https://doi.org/10.1108/MD-04-2013-0201