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The purpose of this paper is to validate a proposed framework of library value as the relationships between diverse stakeholders’ perceptions of valued effect of a library and of causes for the effect. It does so through adaptation of the “five whys” inquiry, a tool for uncovering root causes used extensively for process improvement. A “library value wheel” graphically illustrates a diverse set of stakeholders (i.e. faculty, students, university administrators, librarians, donors, and library employees) and their perceptions of the most valued effects of the library. To begin this exploration the researchers have selected faculty as the initial stakeholder to study because of their important influence in the academy. The following research questions guide the study: What effects of the library do faculty most value? What are perceived causes of these valued effects? What effects of the library do faculty perceive other stakeholders [e.g. students and administrators] most value? What variations among the causes faculty identify for valued effects emerge from use of the five why inquiry?

This qualitative study consists of a series of individual and group interviews with faculty members representing different academic disciplines and rank at one US university. Adapting the “five whys” inquiry, the researchers conducted sufficient individual interviews to reach data saturation (typically 15 to 30 interviews) to identify root causes that address perceptions about value the academic library provides to faculty. The interviews were audio taped and transcribed for data analysis; the results were sent to the interviewees for a member check. In addition, the results of the analysis were validated in a focus group session with faculty members of the library advisory group. Lastly, the identified valued library effects and their causes were compared to elements of value identified in the literature.

Several root causes of perceived value were identified, with caution to generalize; among these are: increase my productivity; expand student ability; do my job; save money; indulge intellectual curiosity; not feel frustrated; meet accreditation criteria; and change the University.

The study emphasizes that value involves the stakeholders in the identification of the valued effect of the library. The “five whys” inquiry delves deeply and arrives at a root cause of value that will allow librarians to take steps to maximize an institutional perception that of the value the library provides its community. It is often difficult for stakeholders to articulate why the library is or is not of value and this approach will help them do so. In addition to eliciting the perceived value of the library to the faculty, the study also gathered faculty perceptions of causes of valued library effect on students and administrators. The study also introduced the “library value wheel” which broadly defines the causes of valued effects on stakeholders of libraries. The study's empirical data will be integrated into this framework in subsequent studies. Since value is a political tool, involving the faculty and focusing on their perceptions will be important for advocating library support. This study will communicate to librarians reasons faculty perceive the library to be of value. In essence, this approach partners influential stakeholders with librarians to develop strategies for maximizing the value of the library.

While the great recession may have concluded more than a year ago, the lingering effects of state and local budget contraction and austerity are having a highly negative impact on libraries and librarians. The future for publicly funded libraries as institutions that promote learning, literacy, knowledge creation and entertainment is increasingly doubtful as publicly funded libraries across the country are seeing unprecedented levels of budget cuts. While the immediate cause of such reduced funding seems rooted in budgetary pressures, the reality is that library financial support is traditionally premised upon a publicly held assumption of goodwill for libraries and the societal benefits they represent. In order for libraries to survive the economic downturn and austerity measures put in place by government budgets, they need to rethink the role, purpose and benefits of library marketing in favor of a more sophisticated approach that conveys the unique value of their library and its offering to their specific user population. This paper aims to address this issue.

Informed by the author's extensive experience in marketing information services, the paper discusses the current trends in library marketing, especially those aimed at conveying the value of libraries, and ties them to relevant scholarship in the areas of services marketing and value creation.

Assumed goodwill is inadequate to the task of competing for financial support in a post‐recessionary environment where expenditure of public funds is highly scrutinized. In order to survive long term, libraries of all kinds must take on a more sophisticated view of library marketing that focuses on value creation. Eliminating the old model of presumptive value in favor of one that utilizes the marketing process in order to communicate the competitive viability of libraries as place and content providers to their users in the form of targeted benefits that convey value, is critical. Simply put, if libraries hope to receive continued support in today's challenging fiscal climate they must elevate marketing to a critical operational function while focusing that marketing effort upon communicating the library's benefits and value to the users it serves.

As a librarian, adjunct professor of marketing and former sales and marketing manager for a large information company, the author relies on his years of experience to convey a more purposeful sense of library marketing that is directed at communicating a library's unique value or worth to its users based upon an understanding of their needs, the benefits to them specifically as well as the competing options available to them in terms of information acquisition.

The paper shares specific ideas regarding the purpose, role and benefits of library marketing that are connected to improving perceptions of the worth of libraries and the perception of value to a specific community as a means of engendering future support for them.

This study aims to present a new approach to measuring the economic value of special libraries, including certain time‐saving effects that the contingent valuation method application cannot exclusively prove.

A cost‐benefit analysis is used as a tool to determine whether the benefits of special libraries outweigh the cost incurred in providing the services. The benefits of such libraries are based on estimates of how much the user is willing to pay for the service, as well as the cost of time saved as a result of his contact with library services. A case study was conducted to show how special libraries could apply the proposed model to their library setting to measure the value of the library's services.

According to the case study involving the KDI School Library, the economic value of its library services measured in terms of a B/C ratio was 1.97, serving as strong justification for the library's existence.

This study is more specific and accurate than previous studies in that it enables an individual analysis for each service special libraries offer and focuses on the types of benefit derived. It is hoped that the model will help analyze the strength of each library service as well as the total economic value of the library.

This article aims to describe two methods – critical incident and return on investment – that can be used to measure and demonstrate explicit and derived value of academic libraries. Results from several studies that use these methods are described in the context of the Lib‐Value project, funded by the US Institute of Museum and Library Services.

A series of surveys using the critical incident of the last article reading by faculty are used to gather information on the purpose, outcomes, and the value of scholarly article readings and access to collections through the library. Both qualitative and quantitative data are collected through web‐based surveys.

Over half of scholarly article readings by faculty are for research purposes and readings for research purposes were more likely to be obtained from the library's electronic collections and are valued more highly than readings for other purposes or from other sources. In a study of ROI to grants from the library's journal collections, results show that for every dollar invested in the library faculty attribute many more dollars returned in grant income through more successful grant proposals.

Return on investment is one method for measuring the value of a library's collections and services; others include measuring outcomes through critical incident and qualitative “stories”. Ongoing studies will examine how the library's products and services help faculty be successful, help students be successful, and generate both immediate and downstream income that provides good return on investment.

This paper highlights methods to measure the value of academic libraries as well as reporting findings from several studies that reflect changes in scholarly article readings over time. This type of research helps libraries demonstrate their value and gather evidence to choose from among alternatives.

The purpose of this paper is to bring together the findings of two studies investigating the value of academic libraries to teaching and research staff in higher education institutions. The Working Together (WT) project was an international study, funded by SAGE Publishing, investigating the value of academic libraries for teaching and research staff in the USA, UK and Scandinavia. The Raising Academic Impact (RAI) project was an initiative of the University of Nottingham (UoN) aimed at increasing the impact of academic librarians in departments across the university by assessing perception and awareness of current library services and future needs of academic staff.

The WT project was conducted during Spring 2012, comprising a series of eight case studies and an online survey exploring the case study experiences and findings within their wider regional and academic context. One was conducted at the UoN, and included the RAI project. The RAI project was originally a four-phase initiative conducted by academic librarians at the UoN. The first phase, which is reported in this paper, consisted of a survey of teaching and research staff, distributed in summer 2012, investigating awareness, uptake and value of existing services, as well as demand for new library services.

Determining the value of academic libraries is a challenging task as very little evidence (beyond the anecdotal) is collected. Perceptions of library value vary greatly between what librarians think the value of their library is to academic staff and how academic staff actually value their library. Information literacy and study skills teaching are greatly valued by academic staff. Despite current efforts, research support is still limited, owing to a cultural barrier hampering greater collaboration between libraries and academic staff in this area. Communication and marketing are keys to increase the value of academic libraries to teaching and research staff.

This paper presents the key findings from the two studies in parallel. It is anticipated that these discoveries will be of interest to the wider library community to help libraries develop services which are closely linked to the needs of teaching and academic staff.

The purpose of this paper is to interview Paula Kaufman, Dean of Libraries, to help better understand return on investment (ROI) and the increasing importance of demonstrating our value, as libraries, as librarians, indeed, as public service librarians.

During 2007, a small project team was assembled to develop a model that would calculate a return on investment to an institution for its library. The team consisted of Chrysanne Lowe and Kira Cooper from Elsevier, Paula Kaufman from UIUC, Judy Luther of Informed Strategies, and Dr Carol Tenopir from the Center for Information and Communication Studies at the University of Tennessee, Knoxville.

The results of this groundbreaking study were reported early this year in a white paper entitled, “University investment in the library: what's the return? A case study at the University of Illinois at Urbana‐Champaign” by Judy Luther. The model the team developed showed a 4‐to‐1 return.

This study seeks to determine the value of ROI and in library terms ROI refers to the return on an organization's investment in its library. ROI would therefore answer the question of how much quantifiable value the University received for every dollar it invested in its library.

Researchers and administrators have struggled to fully understand the value of library human resources for decades. There are many approaches to counting the activities of library staffs, but less is understood about the value of developing and maintaining relationships. Given the growing importance of engagement-focussed, expertise-based service models in research libraries, the failure of library assessment models to account for the relational value of librarian activities is problematic in justifying and incentivizing new strategic activities and understanding the importance of libraries’ relationships with users and other stakeholders. The social network perspectives now commonplace in organizational studies to provide relational and contextual understandings of organizational behavior could be applied to library performance measurement and evaluation, providing a fuller picture of library impact. The purpose of this paper is to address this conceptual gap in the evaluation of library services.

The first part of the paper will present a content analysis of recent literature on emerging service models in academic libraries to identify relational aspects of the models. The relational elements will then be mapped to major concepts and methods from the social network analysis literature. This will include, as appropriate, basic network properties such as transactional content (e.g. exchange of power, services, etc.) of the relationship, nature (e.g. intensity, reciprocity, embeddedness) of the relationship, and structural characteristics of library networks. It will also identify more advanced areas of analysis such as the development of social capital, diffusion of innovations and contagion, and the role of networks in providing access to organizational resources. After mapping relational elements of emerging library service models to social network theory, a research agenda for better understanding library social networks and their value will be proposed.

Social network theory offers a rich conceptual and methodological framework for understanding the relational value of library services, particularly in emerging engagement-centered views of librarianship. Although activity- and outcome-based models of assessment are still important in the assessment of library activities, a social network view of library relationships is an essential complement in providing a more complete view of library value and will complement other work in this area such as human capital valuation and the relational capital components of the values scorecard.

This paper presents a unique theoretical and methodological viewpoint on the assessment of library services. This will contribute to the understanding of a vexing problem in library assessment, the value of library human resources, by providing a framework for the measurement and evaluation of relational aspects of librarianship that are often viewed as intangible and unmeasurable.

The call for value addition to library products and services has tremendously increased over the years worldwide. In Zimbabwe, that call has also been echoed in various forums and in support of that, the Zimbabwe Agenda for Sustainable Socio-Economic Transformation (ZimAsset) pointed out the importance of value addition. The education sector has not been spared as it is responsible for producing graduates who feed into the labor market. This chapter seeks to explore how the libraries in institutions of higher learning have added value to education in support of the research, teaching, learning and community activities that are undertaken in higher education. A case study of Bindura University of Science Education (BUSE) Library was done. A qualitative study using interviews was carried out and content analysis was used to analyze the data. It was discovered that BUSE Library plays a pivotal role in adding value to the learning, teaching, research and community activities that take place in institutions of higher learning. The author recommends that libraries should move along with technological changes that are taking place so as to remain relevant in adding value to institutions of higher learning. It is also important to continue building the capacity of librarians in higher education institutions to ensure that they continue to add value in academic institutions.

The paper reports from a valuation study of the Norwegian public libraries, aiming to provide a better understanding of their total value, both use and non‐use value, as viewed by the population. An objective was to explore whether or not the citizens found that their benefits outweighed the costs to provide them.

The study applies the contingent valuation method, developed in economics to valuate non‐market goods. Contingent valuation is based on representative questionnaire surveys and has been used to valuate several cultural goods, including a few library valuation studies.

The empirical data based on a representative population sample demonstrates that the value of the Norwegian public libraries decidedly outweigh their costs. Elicitation of the population's awareness of property rights to their local library showed that an overwhelming majority of the population (94 per cent) perceive they have such rights. The valuation result indicates that the benefits from the public libraries are four times their costs.

The method is based on hypothetical markets. More contingent valuation studies of libraries are necessary to refine the measure instruments. The study explores the benefit‐cost relation at the national level. Further research is needed for studying the benefit‐cost relation at the municipal level.

The findings can be used as one way of documenting the value of public libraries to politicians, local authorities and the general public.

This appears to be the first contingent valuation study of public libraries at a national level, in Norway and internationally.

Aims to focus on the issue of value in libraries.

Draws from research conducted to set up a conservative transportable cost‐benefit analysis (CBA) methodology that could be applied to public libraries. The paper discusses the CBA‐survey participant comments draws out the value themes that interviewees talked about as they answered various questions.

There is a huge tendency in North America to talk about libraries as if they are secular churches and to impute spiritual values to them. This paper suggests that while library users may hold such feelings, that is not the first line of reasons for why they use their library.

Shows how library communications needs to be framed in the practical as well as the ethereal, the practical along with the ideal.