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1 – 10 of over 3000
Article
Publication date: 19 July 2024

Kuoyi Lin, Xiaoyang Kan and Meilian Liu

This study develops and validates an innovative approach for extracting knowledge from online user reviews by integrating textual content and emojis. Recognizing the pivotal role…

Abstract

Purpose

This study develops and validates an innovative approach for extracting knowledge from online user reviews by integrating textual content and emojis. Recognizing the pivotal role emojis play in enhancing the expressiveness and emotional depth of digital communication, this study aims to address the significant gap in existing sentiment analysis models, which have largely overlooked the contribution of emojis in interpreting user preferences and sentiments. By constructing a comprehensive model that synergizes emotional and semantic information conveyed through emojis and text, this study seeks to provide a more nuanced understanding of user preferences, thereby enhancing the accuracy and depth of knowledge extraction from online reviews. The goal is to offer a robust framework that enables more effective and empathetic engagement with user-generated content on digital platforms, paving the way for improved service delivery, product development and customer satisfaction through informed insights into consumer behavior and sentiments.

Design/methodology/approach

This study uses a structured methodology to integrate and analyze text and emojis from online reviews for effective knowledge extraction, focusing on user preferences and sentiments. This methodology consists of four key stages. First, this study leverages high-frequency noun analysis to identify and extract product attributes mentioned in online user reviews. By focusing on nouns that appear frequently, the authors can systematically discern the primary features or aspects of products that users discuss, thereby providing a foundation for a more detailed sentiment and preference analysis. Second, a foundational sentiment dictionary is established that incorporates sentiment-bearing words, intensifiers and negation terms to analyze the textual part of the reviews. This dictionary is used to assign sentiment scores to phrases and sentences within reviews, allowing the quantification of textual sentiments based on the presence and combination of these predefined lexical items. Third, an emoticon sentiment dictionary is developed to address the emotional content conveyed through emojis. This dictionary categorizes emojis based on their associated sentiments, thus enabling the quantification of emotional expressions in reviews. The sentiment scores derived from the emojis are then integrated with those from the textual analysis. This integration considers the weights of text- and emoji-based emotions to compute a comprehensive attribute sentiment score that reflects a nuanced understanding of user sentiments and preferences. Finally, the authors conduct an empirical study to validate the effectiveness of the proposed methodology in mining user preferences from online reviews by applying the approach to a data set of online reviews and evaluating its ability to accurately identify product attributes and user sentiments. The validation process assessed the reliability and accuracy of the methodology in extracting meaningful insights from the complex interplay between text and emojis. This study offers a holistic and nuanced framework for knowledge extraction from online reviews, capturing both explicit and implicit sentiments expressed by users through text and emojis. By integrating these elements, this study seeks to provide a comprehensive understanding of user preferences, contributing to improved consumer insight and strategic decision-making for businesses and researchers.

Findings

The application of the proposed methodology for integrating emojis with text in online reviews yields significant findings that underscore the feasibility and value of extracting realistic user knowledge to gain insights from user-generated content. The analysis successfully captured consumer preferences, which are instrumental in informing service decisions and driving innovation. This achievement is largely attributed to the development and utilization of a comprehensive emotion-sentiment dictionary tailored to interpret the complex interplay between textual and emoji-based expressions in online reviews. By implementing a sentiment calculation model that intricately combines textual sentiment analysis with emoji sentiment analysis, this study was able to accurately determine the final attribute emotion for various product features discussed in the reviews. This model effectively characterized the emotional knowledge of online users and provided a nuanced understanding of their sentiments and preferences. The emotional knowledge extracted is not only quantifiable but also rich in context, offering deeper insights into consumer behavior and attitudes. Furthermore, a case analysis is conducted to rigorously test the validity of the proposed model in a real-world scenario. This practical examination revealed that the model is not only capable of accurately extracting and analyzing user preferences but is also adaptable to different contexts and product categories. The case analysis highlights the robustness and flexibility of the model, demonstrating its potential to enhance the precision of knowledge extraction processes significantly. Overall, the results confirm the effectiveness of the proposed approach in integrating text and emojis for comprehensive knowledge extraction from online reviews. The findings validate the model’s capability to offer actionable insights into consumer preferences, thereby supporting more informed and strategic decision-making by businesses. This study contributes to the broader field of sentiment analysis by showcasing the untapped potential of emojis as valuable indicators of user sentiments, opening new avenues for research and applications in digital marketing and consumer behavior analysis.

Originality/value

This study introduces a pioneering approach to extract knowledge from Web user interactions, notably through the integration of online reviews that incorporate both textual content and emoticons. This innovative methodology stands out because it holistically considers the dual channels of communication, text and emojis, to comprehensively mine Web user preferences. The key contribution of this study lies in its novel insights into the extraction of consumer preferences, advancing beyond traditional text-based analysis to embrace nuanced expressions conveyed through emoticons. The originality of this study is underpinned by its acknowledgment of emoticons as a significant and untapped source of sentiment and preference indicators in online reviews. By effectively merging emoticon analysis and emoji emotion scoring with textual sentiment analysis, this study enriches the understanding of Web user preferences and enhances the accuracy and depth of consumer preference insights. This dual-analysis approach represents a significant leap forward in sentiment analysis, setting a new standard for how digital communication can be leveraged to derive meaningful insights into consumer behavior. Furthermore, the results have practical implications to businesses and marketers. The insights gained from this integrated analytical approach offer a more granular and emotionally nuanced view of customer feedback, which can inform more effective marketing strategies, product development and customer service practices. By pioneering this comprehensive method of knowledge extraction, this study paves the way for future research and practice to interpret and respond more accurately to the complex landscape of online consumer expressions. This study’s originality and value lie in its innovative method of capturing and analyzing the rich tapestry of Web user communication, offering a ground-breaking perspective on consumer preference extraction that promises to enhance both academic research and practical applications in the digital era.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 20 September 2023

Hei-Chia Wang, Army Justitia and Ching-Wen Wang

The explosion of data due to the sophistication of information and communication technology makes it simple for prospective tourists to learn about previous hotel guests'…

Abstract

Purpose

The explosion of data due to the sophistication of information and communication technology makes it simple for prospective tourists to learn about previous hotel guests' experiences. They prioritize the rating score when selecting a hotel. However, rating scores are less reliable for suggesting a personalized preference for each aspect, especially when they are in a limited number. This study aims to recommend ratings and personalized preference hotels using cross-domain and aspect-based features.

Design/methodology/approach

We propose an aspect-based cross-domain personalized recommendation (AsCDPR), a novel framework for rating prediction and personalized customer preference recommendations. We incorporate a cross-domain personalized approach and aspect-based features of items from the review text. We extracted aspect-based feature vectors from two domains using bidirectional long short-term memory and then mapped them by a multilayer perceptron (MLP). The cross-domain recommendation module trains MLP to analyze sentiment and predict item ratings and the polarities of the aspect based on user preferences.

Findings

Expanded by its synonyms, aspect-based features significantly improve the performance of sentiment analysis on accuracy and the F1-score matrix. With relatively low mean absolute error and root mean square error values, AsCDPR outperforms matrix factorization, collaborative matrix factorization, EMCDPR and Personalized transfer of user preferences for cross-domain recommendation. These values are 1.3657 and 1.6682, respectively.

Research limitation/implications

This study assists users in recommending hotels based on their priority preferences. Users do not need to read other people's reviews to capture the key aspects of items. This model could enhance system reliability in the hospitality industry by providing personalized recommendations.

Originality/value

This study introduces a new approach that embeds aspect-based features of items in a cross-domain personalized recommendation. AsCDPR predicts ratings and provides recommendations based on priority aspects of each user's preferences.

Article
Publication date: 27 August 2024

Jingyi Zhao and Mingjun Xin

The purpose of this paper is to present a method that addresses the data sparsity problem in points of interest (POI) recommendation by introducing spatiotemporal context features…

Abstract

Purpose

The purpose of this paper is to present a method that addresses the data sparsity problem in points of interest (POI) recommendation by introducing spatiotemporal context features based on location-based social network (LBSN) data. The objective is to improve the accuracy and effectiveness of POI recommendations by considering both spatial and temporal aspects.

Design/methodology/approach

To achieve this, the paper introduces a model that integrates the spatiotemporal context of POI records and spatiotemporal transition learning. The model uses graph convolutional embedding to embed spatiotemporal context information into feature vectors. Additionally, a recurrent neural network is used to represent the transitions of spatiotemporal context, effectively capturing the user’s spatiotemporal context and its changing trends. The proposed method combines long-term user preferences modeling with spatiotemporal context modeling to achieve POI recommendations based on a joint representation and transition of spatiotemporal context.

Findings

Experimental results demonstrate that the proposed method outperforms existing methods. By incorporating spatiotemporal context features, the approach addresses the issue of incomplete modeling of spatiotemporal context features in POI recommendations. This leads to improved recommendation accuracy and alleviation of the data sparsity problem.

Practical implications

The research has practical implications for enhancing the recommendation systems used in various location-based applications. By incorporating spatiotemporal context, the proposed method can provide more relevant and personalized recommendations, improving the user experience and satisfaction.

Originality/value

The paper’s contribution lies in the incorporation of spatiotemporal context features into POI records, considering the joint representation and transition of spatiotemporal context. This novel approach fills the gap left by existing methods that typically separate spatial and temporal modeling. The research provides valuable insights into improving the effectiveness of POI recommendation systems by leveraging spatiotemporal information.

Details

International Journal of Web Information Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 4 June 2024

Rajalakshmi Sivanaiah, Mirnalinee T T and Sakaya Milton R

The increasing popularity of music streaming services also increases the need to customize the services for each user to attract and retain customers. Most of the music streaming…

Abstract

Purpose

The increasing popularity of music streaming services also increases the need to customize the services for each user to attract and retain customers. Most of the music streaming services will not have explicit ratings for songs; they will have only implicit feedback data, i.e user listening history. For efficient music recommendation, the preferences of the users have to be infered, which is a challenging task.

Design/methodology/approach

Preferences of the users can be identified from the users' listening history. In this paper, a hybrid music recommendation system is proposed that infers features from user's implicit feedback and uses the hybrid of content-based and collaborative filtering method to recommend songs. A Content Boosted K-Nearest Neighbours (CBKNN) filtering technique was proposed, which used the users' listening history, popularity of songs, song features, and songs of similar interested users for recommending songs. The song features are taken as content features. Song Frequency–Inverse Popularity Frequency (SF-IPF) metric is proposed to find the similarity among the neighbours in collaborative filtering. Million Song Dataset and Echo Nest Taste Profile Subset are used as data sets.

Findings

The proposed CBKNN technique with SF-IPF similarity measure to identify similar interest neighbours performs better than other machine learning techniques like linear regression, decision trees, random forest, support vector machines, XGboost and Adaboost. The performance of proposed SF-IPF was tested with other similarity metrics like Pearson and Cosine similarity measures, in which SF-IPF results in better performance.

Originality/value

This method was devised to infer the user preferences from the implicit feedback data and it is converted as rating preferences. The importance of adding content features with collaborative information is analysed in hybrid filtering. A new similarity metric SF-IPF is formulated to identify the similarity between the users in collaborative filtering.

Details

Data Technologies and Applications, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 22 July 2024

Haoqiang Sun, Haozhe Xu, Jing Wu, Shaolong Sun and Shouyang Wang

The purpose of this paper is to study the importance of image data in hotel selection-recommendation using different types of cognitive features and to explore whether there are…

Abstract

Purpose

The purpose of this paper is to study the importance of image data in hotel selection-recommendation using different types of cognitive features and to explore whether there are reinforcing effects among these cognitive features.

Design/methodology/approach

This study represents user-generated images “cognitive” in a knowledge graph through multidimensional (shallow, middle and deep) analysis. This approach highlights the clustering of hotel destination imagery.

Findings

This study develops a novel hotel selection-recommendation model based on image sentiment and attribute representation within the construction of a knowledge graph. Furthermore, the experimental results show an enhanced effect between different types of cognitive features and hotel selection-recommendation.

Practical implications

This study enhances hotel recommendation accuracy and user satisfaction by incorporating cognitive and emotional image attributes into knowledge graphs using advanced machine learning and computer vision techniques.

Social implications

This study advances the understanding of user-generated images’ impact on hotel selection, helping users make better decisions and enabling marketers to understand users’ preferences and trends.

Originality/value

This research is one of the first to propose a new method for exploring the cognitive dimensions of hotel image data. Furthermore, multi-dimensional cognitive features can effectively enhance the selection-recommendation process, and the authors have proposed a novel hotel selection-recommendation model.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 9 December 2022

Xuwei Pan, Xuemei Zeng and Ling Ding

With the continuous increase of users, resources and tags, social tagging systems gradually present the characteristics of “big data” such as large number, fast growth, complexity…

Abstract

Purpose

With the continuous increase of users, resources and tags, social tagging systems gradually present the characteristics of “big data” such as large number, fast growth, complexity and unreliable quality, which greatly increases the complexity of recommendation. The contradiction between the efficiency and effectiveness of recommendation service in social tagging is increasingly becoming prominent. The purpose of this study is to incorporate topic optimization into collaborative filtering to enhance both the effectiveness and the efficiency of personalized recommendations for social tagging.

Design/methodology/approach

Combining the idea of optimization before service, this paper presents an approach that incorporates topic optimization into collaborative recommendations for social tagging. In the proposed approach, the recommendation process is divided into two phases of offline topic optimization and online recommendation service to achieve high-quality and efficient personalized recommendation services. In the offline phase, the tags' topic model is constructed and then used to optimize the latent preference of users and the latent affiliation of resources on topics.

Findings

Experimental evaluation shows that the proposed approach improves both precision and recall of recommendations, as well as enhances the efficiency of online recommendations compared with the three baseline approaches. The proposed topic optimization–incorporated collaborative recommendation approach can achieve the improvement of both effectiveness and efficiency for the recommendation in social tagging.

Originality/value

With the support of the proposed approach, personalized recommendation in social tagging with high quality and efficiency can be achieved.

Details

Data Technologies and Applications, vol. 58 no. 3
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 5 August 2024

Onur Dogan, Emre Yalcin and Ouranıa Areta Hiziroglu

Reading habit plays a pivotal role in individuals' personal and academic growth, making it essential to encourage among campus users. University libraries serve as valuable…

Abstract

Purpose

Reading habit plays a pivotal role in individuals' personal and academic growth, making it essential to encourage among campus users. University libraries serve as valuable platforms to promote reading by providing access to a diverse range of books and resources. Recommending books through personalized systems not only helps campus users discover new materials but also enhances their engagement and satisfaction with the library’s offerings, contributing to a holistic learning experience.

Design/methodology/approach

This study presents a web-based solution, the Web-Based Hybrid Intelligent Book Recommender System (W_HybridBook), as a solution that addresses challenges like cold start issues and limited scalability by factoring in user preferences and item similarities in generating book recommendations. The paper improves the traditional hybrid system using Genre-Oriented Profiles (GOPs) instead of original rating profiles of users when determining similarities between individuals. Consumption-based genre profiles (W_HybridBook-CBP) are created by assessing whether an item has received any ratings in the dataset, and vote-based genre profiles (W_HybridBook-VBP) are generated by considering the genre categories based on the magnitude of the user’s rating.

Findings

The comparative results indicated that users are quite satisfied with the recommendations generated by W\_HybridBook-VBP profiling, with an average rating of 4.0633 and a precision value of 0.7988. W\_HybridBook-VBP is also the fastest way with respect to the algorithm and recommendation run time.

Originality/value

The proposed W\_HybridBook has been then enhanced by adopting two user profiling strategies to boost the similarity calculation process in the recommendation generation phase. This system provides ranking-based recommendations by mainly integrating well-known collaborative and content-based filtering strategies. A dataset has been collected by considering the preferences of both users and academics at Izmir Bakircay University, which is one of the universities with the highest number of books per student. More importantly, this dataset has been released and become publicly available for future research in the recommender system field.

Details

Library Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 4 April 2024

Rita Sleiman, Quoc-Thông Nguyen, Sandra Lacaze, Kim-Phuc Tran and Sébastien Thomassey

We propose a machine learning based methodology to deal with data collected from a mobile application asking users their opinion regarding fashion products. Based on different…

Abstract

Purpose

We propose a machine learning based methodology to deal with data collected from a mobile application asking users their opinion regarding fashion products. Based on different machine learning techniques, the proposed approach relies on the data value chain principle to enrich data into knowledge, insights and learning experience.

Design/methodology/approach

Online interaction and the usage of social media have dramatically altered both consumers’ behaviors and business practices. Companies invest in social media platforms and digital marketing in order to increase their brand awareness and boost their sales. Especially for fashion retailers, understanding consumers’ behavior before launching a new collection is crucial to reduce overstock situations. In this study, we aim at providing retailers better understand consumers’ different assessments of newly introduced products.

Findings

By creating new product-related and user-related attributes, the proposed prediction model attends an average of 70.15% accuracy when evaluating the potential success of new future products during the design process of the collection. Results showed that by harnessing artificial intelligence techniques, along with social media data and mobile apps, new ways of interacting with clients and understanding their preferences are established.

Practical implications

From a practical point of view, the proposed approach helps businesses better target their marketing campaigns, localize their potential clients and adjust manufactured quantities.

Originality/value

The originality of the proposed approach lies in (1) the implementation of the data value chain principle to enhance the information of raw data collected from mobile apps and improve the prediction model performances, and (2) the combination consumer and product attributes to provide an accurate prediction of new fashion, products.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 20 August 2024

Aya Yasser Kamal and Rania Nasreldin

This paper aims to define the socio-spatial considerations of apartment users in Cairo, during their decision-making process. It provides a set of socio-spatial guidelines for…

Abstract

Purpose

This paper aims to define the socio-spatial considerations of apartment users in Cairo, during their decision-making process. It provides a set of socio-spatial guidelines for professional architecture designers that are based on regionalist sociological theories and the evaluation of participant responses. These guidelines can also help users choose better plan configurations or make socially conscious adjustments as formal residential interiors in Egypt are not arranged based on social interaction at home or the cultural specificity of the region. On the other hand, users have little clue about choosing better plan configurations for sustainable social relationships. Moreover, the private housing sector has mostly neglected the social boundaries that traditionally shaped home interiors. This is because the designers focus on physical attributes to satisfy market demand and economic aspects.

Design/methodology/approach

The research reviewed past literature on the impact of different home arrangements relative to inhabitant and social relationships. Simultaneously, preliminary open-ended sorting surveys were undertaken at the Cityscape 2020 exhibition. Based on the results, a comprehensive online survey was developed to map the socio-spatial preferences of users. Finally, a sample of 150 apartment plans was analyzed by using the justified plan graph (JPG) theory to reveal the most common arrangements in the speculative market, measuring unit depth.

Findings

The findings of this study will benefit the following: practitioners, including architects and real estate developers, will be able to learn about end-user preferences and offer better products (residential units). Designers can rely on a reference that visualizes recommended home arrangements in the form of justified graphs. This research will expose the academic theories that currently shape residential plans and those that are overlooked and need to be applied. Academics, on the other hand, will learn about the market, and the extent of the influence of architectural theory.

Originality/value

The value of this paper lies in the gathering of theoretical recommendations on traditional home arrangements and investigating the preferences of both professionals and laypeople when choosing between apartments. The open-ended study in this research will test its efficiency in the Egyptian context and serve as a reference for future social studies. It highlights the importance of cultural adequacy and how to design homes related to local residents’ natural lifestyle, by doing so, people will be able to overview the options available in the market and how to manipulate their own houses to control or encourage different social interactions.

Details

International Journal of Housing Markets and Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8270

Keywords

Open Access
Article
Publication date: 13 February 2024

Ke Zhang and Ailing Huang

The purpose of this paper is to provide a guiding framework for studying the travel patterns of PT users. The combination of public transit (PT) users’ travel data and user…

Abstract

Purpose

The purpose of this paper is to provide a guiding framework for studying the travel patterns of PT users. The combination of public transit (PT) users’ travel data and user profiling (UP) technology to draw a portrait of PT users can effectively understand users’ travel patterns, which is important to help optimize the scheduling of PT operations and planning of the network.

Design/methodology/approach

To achieve the purpose, the paper presents a three-level classification method to construct the labeling framework. A station area attribute mining method based on the term frequency-inverse document frequency weighting algorithm is proposed to determine the point of interest attributes of user travel stations, and the spatial correlation patterns of user travel stations are calculated by Moran’s Index. User travel feature labels are extracted from travel data containing Beijing PT data for one consecutive week.

Findings

In this paper, a universal PT user labeling system is obtained and some related methods are conducted including four categories of user-preferred travel area patterns mining and a station area attribute mining method. In the application of the Beijing case, a precise exploration of the spatiotemporal characteristics of PT users is conducted, resulting in the final Beijing PTUP system.

Originality/value

This paper combines UP technology with big data analysis techniques to study the travel patterns of PT users. A user profile label framework is constructed, and data visualization, statistical analysis and K-means clustering are applied to extract specific labels instructed by this system framework. Through these analytical processes, the user labeling system is improved, and its applicability is validated through the analysis of a Beijing PT case.

Details

Smart and Resilient Transportation, vol. 6 no. 1
Type: Research Article
ISSN: 2632-0487

Keywords

1 – 10 of over 3000