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The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to explore and define the factors that shape the city identity; to define the strategies of hybridization process that can be used to re-locate (re-define) the city identity; to examine the most effective factors that shape the identity of Amman city from various perspectives, to examine the relationships/interrelationships between all the factors that shape any city identity from the designers’ perspective, finally, to apply the strategies of hybridization process to re-locate (re-define) Amman’s city identity.

This research used two research methods to collect data as follows: literature review, content analysis and face-face questionnaire. Descriptive statistics were used to examine the most effective factors that shape the Amman’s identity from different perspectives. The Pearson product-moment correlation coefficient (Pearson r) was computed to assess the relationships between all factors that shape the identity of any city from the perspective of Jordanian designers and experts.

This research concluded that the factors that shape the city identity are cultural factors (socio-cultural, historical, economical and globalization factors), environmental factors (geographic, climate and building materials factors) and urban and architectural factors (spatial design organization, architectural style, open spaces and parks, urban structure factors). Additionally, the six urban development factors that responsible for the hybridization process in a city are new architectural typology and new special configuration, urban edges and hybrid textures, public hybridization open spaces, roads highway-scapes, urban redevelopment through super sites by star architects and downtown urban developments. This research found that there are different perspectives about the definition and factors that shape the identity of Amman’s city because of differences in cultures, experiences, knowledge, education level and personal preferences. The city identity is not a constant concept. It is changed according to time, place, people, culture, global trends, economic status and experience. Moreover, the correlation results revealed that the relationships/interrelationships between all the factors that shape the identity of any city have strong/very strong positive linear associations and significant relationships (r > 0.89).

Greater Amman Municipality (GAM) should provide a vision to redefine the identity of Amman city and control over the development pressure, built form and image of the city. This vision should be based on research, analysis and adoption of the most effective road map. GAM and all stakeholders should establish and enforce using specific architectural styles, urban design guidelines, building codes, policy tools and land use regulations to re-define the city identity. GAM should review, assess, approve and supervise all development projects through all design and construction phases especially in sensitive areas. GAM should focus on building capacity, empower its architects and planners, and re-organize (re-structure) their units and administrations especially planning and licensing departments to improve the city image and guide development. This research recommended that architects should design new, diverse and innovative architectural concepts, typologies and spatial configurations. Rapid development and new edges should be planned, designed and managed from the parts to the whole. The heterogeneous landscape and everyday activities will improve the vitality of urban and open public spaces and form of public culture. Architects and star architects ought not to make a clear and sharp separation between old and new development, architectural styles and typologies. Architects and urban designers ought to design hybrid physical urban environments, urban morphology, urban multi-functional activities, mix-use buildings, open spaces for social life, street patterns and furniture, squares, architectural style and typologies, spatial connectivity, green spaces and landscape entities. The designers and planners should consider how to create a city for living, working and recreation.

This research defined the identity, city identity, architectural identity and the factors that may shape the city identities. This research proposed and used the hybridization process as a tool to re-locate (re-define) the identity of Amman city and any city to be more obvious. Additionally, this research examined the relationships/interrelationships between the factors that shape the city identity.

The purpose of this paper is to propose PlaceMaker as a method of urban analysis and design which both detects elements that do not feature in traditional mapping and which constitute the contemporary identity of the places, and identifies appropriate project interventions. In order to illustrate the method's potential, the final results of experimentation carried out in the Ramblas in Barcelona are presented.

The proposed method gathers, processes and reconstructs the data deriving from nominal, perceptual, graphic, photographic and video surveys, and compares these data with those provided by an analysis of expectations, an analysis of traditional cartography and two questionnaires administered to local inhabitants. The information collected during the phases of analysis constitutes the basis for constructing guidelines for sustainable design and planning. Two final complex maps – the first of analysis and the second of design – respectively, represent the identity of places and project interventions.

The design orientations took into account liveability, place identity, safety of this place and user preferences in order to mitigate the impact of globalization and achieve sustainable urban development. The experiment shows that the urban identity emerging in the analysis phases is not entirely sustainable: many factors are contributing to transforming it not only through changes in places, but also in habits and perceptions of the huge flow of people who use the Ramblas. The actions proposed are thus designed to enhance the identity of places, albeit not crystallizing it.

PlaceMaker is an original method which is intended for use as a support tool in integrated sustainable project design targeting place identity and as a tool for dynamic and complex place knowledge. The main potential beneficiaries are administrators, urban planners and designers and, in simplified form, citizens, tourists and place users.

Smart Heritage is a recently established discourse that entwines smartness and the heritage discipline. Studies have shown that place identity is at the core of value-based frameworks of built heritage. This study aims to unveil the role of identity in existing Smart Heritage frameworks, which is currently a gap in existing research.

To better understand place identity in the Smart Heritage context and facilitate future framework establishments, this study uses a cross-case analysis method to scrutinise common trends in the identity development of seven current best practices.

The results show that current best practices involve smart technologies in sustaining or rebuilding heritage identities, mostly mapped on the local scale. Catered solutions are essential in this context due to historic cities’ variegated pursuits of identity. Most current Smart Heritage projects are at the transitioning stage from digital to smart, as the autonomous ability of smart innovations is yet to be fully realised on the city or the global scale. Researchers are encouraged to draw essence from existing heritage frameworks considering the built heritage’s place identity, which is at the core of culturally sustainable Smart Heritage transitions.

This study concludes with five recommendations for addressing heritage identity in Smart Heritage frameworks, targeting future research avenues. Also, this study furthers the discussion on the linkage of Smart Heritage, place identity and marketing strategy, contributing to the city branding and tourism management field. Future research should extend the case-study selection beyond Europe, which is a recognised limitation of this study.

To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is to present a bottom-up participatory process for uncovering the identity of an urban district to ensure that its community goals and future branding are consistent and genuine.

This paper examines a recently completed grassroots effort that was used to uncover key physical, economic and cultural resources of the Southwest Raleigh district. Interdisciplinary methods, including surveys, interviews, mapping and economic analysis, were used to reveal how residents and businesses perceived the district’s identity.

The study revealed strong connections between a growing economy and factors related to liveability and identity, such as walkability, proximity, connectivity and availability of amenities. It provided a framework for communities to understand the forces of change that may influence the urban identity and potential branding strategies that would align with growing creative district goals.

Analyzing and evaluating the factors involved in the district’s identity, including diversified economies, demographics and urban qualities, is essential to the creation of an authentic brand that aligns with community perceptions.

A research strategy is necessary to uncover the identity of a growing city. This requires a thorough assessment of its unique, localized characteristics, including the perceptions of its residents and businesses.

This paper and its outcomes can inform future in-depth investigations using similar comprehensive and bottom-up approaches for uncovering perceptions and urban identity in support of growing creative economies.

In the last few decades, the increasing urban population and heterogeneous quality, the expansion of urban areas, the intensification of developments within existing cities, the continued proliferation of the high rise and other intensive building types, the deterioration of both natural and cultural resources, and the results of the recent struggles for international capital as secure and favorite places has been threatening the image and identity of cities more than ever. In this context, the concepts of transformation and identity, which in turn reflect on urban sustainability, need to be rein-tegrated into the agenda of planners and designers. As cities are always changing and evolving in response to social, economic and political forces, the urban environment has to be considered in a time-based perspective identifying the changes in the local context. In line with these, this paper searches for urban identity in the case of samsun, a symbolic city which has played an important role on the development of modern Turkey, where transformations are dramatic. As the general understanding and the majority of the literature have been restricted to the perspective of form and other physical issues, and neglected to consider the social dimension of environment, which in turn brings about standardized ‘urban design guide' or ‘make-up' type solutions, this will enable the paper to have a holistic framework dealing with all aspects of transformation and provide the reader with a broad-based and innovative perspective towards the vision of cities with place identity.

This presentation intends to illustrate through the example of a few specific cases of urban actions and projects, those instances in which the existence of built heritage leads to the recognition of identity and valuable contribution as a tool to regenerate, promote residence and economic development.

Introducing a conceptual framework for identity and culture it is possible to start the recognition of buildings, spaces, stories that configure own particularity to cities. And those would be the elements that would be configured as tools to involve the actions and transformation of the area. Studying each one of the heritage elements detected it is possible to trace a chorus line that impulse the new activity proposal.

Cases presented in this article were really astonishing in terms of impact and provoked many favorable externalities around them. It is possible to confirm that history and stories as good as buildings and determined places can help regeneration with its own promotion and new ideas applied for better results.

In fact, heritage as a concept, cultural tangible and intangible, is a powerful tool to regenerate cities, to promote economical activity and bind communities toward social development.

The purpose of the present study is to examine how local consumers disassociate themselves from migrants' acculturative practices and negotiate their identity through the symbolic consumption of fashion.

Data for this interpretive study were obtained via phenomenological interviews with locally-born Chinese youth in Guangzhou, China, to examine their acculturative consumption practices as well as their subjective experiences of perceived threats to their lifestyle imposed by the influx of outsiders. Snowballing and purposive sampling methods were adopted in recruiting the research participants.

Data analyses revealed that local consumers adopt three dissociative strategies (stigmatization, avoidance and self-assertion) in order to ascribe meanings to their fashion consumption practices as a means of resolving identity conflicts and differentiate themselves from the migrant consumers.

This research offers a single perspective (i.e. that of local-born young consumers residing in Guangzhou) on the locals' attitudes aimed at distinguishing and negotiating their identities in an intercultural setting via specific fashion-clothing choices. This research has theoretical implications for the consumer acculturation theory and identity negotiation.

Findings yielded by the present study have important implications for commercial companies focusing on fashion consumption, in particular for marketing practices aimed at rural-urban identification and youth market segmentation.

This study contributes to the existing discussion on consumer acculturation by offering an intracultural perspective to the understanding of local consumers' responses to migrants' acculturation. It also provides managerial insights for fashion retailers, prompting them to rethink their market segmentation strategies to address population mobility in the marketplace and better understand how it alters the in-between social relationships that result in different consumption patterns and practices.

This study contributes to the existing discussion on youth consumer acculturation theories by offering an intercultural perspective to the understanding of local consumers' responses to migrants' acculturation attempts. It also offers managerial insights for fashion retailers, prompting them to rethink their market segmentation strategies to address population mobility and better understand how it alters the social relationships that result in different consumption patterns and practices.

This research aims to develop a method for defining the identity of multilayered neighbourhoods by taking a case study in Nantes/France. It utilizes the urban identity concept to achieve this goal, which is defined by physical and identificatory relation to the neighbourhood.

The methodology includes historical periodical analysis, housing form and architectural stylistic definition, visualization and geographic information system (GIS) mapping. The research conducts spatial analysis to reveal the physical component of the urban identity of the neighbourhood and interviews (No = 50) with dwellers for the identificatory relation, asking about neighbourhood tangible/non-tangible elements. All these data are mapped through GIS.

The study found that the physical component is defined by three urban layers (identified as industrial, reconstruction and development, and post-industrial) and eleven housing typologies. As for the identificatory relation, the authors found that the interviewees mostly identified with their neighbourhood, whereas a minority did not. The most important form of identification with the neighbourhood was its atmosphere, and as reasons were given, the neighbourhood's positively evaluated quality, good location and social values.

It proposes the definition of the physical component through urban layers and housing typologies. The identificatory relation also considers the identification of the residents with the neighbourhood's tangible/non-tangible urban elements.

Riyadh, the capital of Saudi Arabia, has been witnessing rapid urban transformation processes during the 20th century, which have had various kinds of impact on the evolution of its urban identity. This paper therefore attempts to investigate how the new urban concepts, which were introduced by modernization and globalization, caused a conflict of identities and how this has resulted in dividing Riyadh into opposing urban entities. The main challenge in establishing a cohesive urban identity in Riyadh is based on the long-term conflict between traditional forms of urbanism and modern ways of urban development. The paper thus investigates the urban transformation of Riyadh from the beginning of the twentieth century until the present day. The main objective of this historic analysis is to capture the various ways inhabitants have perceived surrounding urban environments and how this has been influencing urban planning activities. The applied methodologies include the evaluation of historic documents, such as official reports and plans.

In the face of urbanisation, there has been prior and current discourse on the gradual thinning out of street identities. Particularly, the diasporic identity of streets such as Petaling Street (Chinatown) has received increasing attention due to diverse development and gentrification plans for the purpose of tourism and urban development. Current and future urban development plans of Kuala Lumpur have led to the need to analyse Petaling Street's identity. Taking this as a point for departure, this paper aims to analyse the contemporary diasporic identity of Petaling street in the face of rapid urbanisation. While there have been studies that addressed Petaling Street's identity, the focus has been from social, cultural and perceptual perspectives which relates to the intangible aspect of place. Taking an alternative stance, this paper studies the contemporary meaning of Petaling Street through the visual communication of facades.

Adapting from Odgen–Richard and Parsaee, semiotics, or the study of signs and symbols, is applied as both theoretical and methodological concept to draw meanings. It examines the visual communication of the cultural products that have evolved from the social processes in shaping the street character. Particularly, this paper examines the street identities by studying the contestation of urban sign and symbols of selected street facades.

The findings reinforced the contestation of identities in Petaling street, with key signifiers of signages, ornament and colour being physical aspects that contest a sense of Chinese-ness. The functional meaning portrayed by the facades due to social, political and economic factors led to the contestations of meaning formed by society that has left the street in a state of irrelevant and unfamiliarity.

It calls to action for retention of significant urban elements of street facades to prevent further diminution of diasporic meanings which characterise Petaling Street as a whole in the process of urbanisation.

It provides basis to understand the contemporary identity and values of Petaling Street and the shift in meanings that has left the street in a state of irrelevant and unfamiliarity. This can prevent further diminution of diasporic meanings which characterise Petaling Street as a whole in the process of urbanisation.