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Book part
Publication date: 30 November 2017

Candace Jones and Silviya Svejenova

City identity is a distinct form of collective identity based on the perceived uniqueness and meanings of place, rather than group category and membership. A city’s…

Abstract

City identity is a distinct form of collective identity based on the perceived uniqueness and meanings of place, rather than group category and membership. A city’s identity is constructed over time through architecture, which involves three sign systems – material, visual, and rhetorical – and multiple institutional actors to communicate the city’s distinctiveness and identity. We compare Barcelona and Boston to examine the identity and meaning created and communicated by different groups of professionals, such as architects, city planners, international guide book writers, and local cultural critics, who perform the semiotic work of ­constructing city identity.

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Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-332-8

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Book part
Publication date: 9 December 2009

Jung-hoon Lee

There has been much research on city marketing, but some practical aspects remain unaddressed. One challenge is the development of a distinctive city identity. Traditional…

Abstract

There has been much research on city marketing, but some practical aspects remain unaddressed. One challenge is the development of a distinctive city identity. Traditional marketing tactics often ignore, deny, and marginalize the city identity. A more integrated and holistic approach is needed. As a complementary tool, city branding can overcome the shortcomings associated with traditional marketing. The purpose of this chapter is to show through case studies how two cities with different conditions went about developing their respective brand identities and illustrate how the identities were established through brand elements and promoted through coordinated marketing programs. Based on the two case studies, this chapter presents a process model for developing an identity in city branding. The model accommodates two different approaches to developing city identities. The first is applicable in the situation where a city is already strongly identified with its prominent existing heritage and cultural assets. The second is applicable in the situations where a city does not have prominent existing assets.

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Tourism Branding: Communities in Action
Type: Book
ISBN: 978-1-84950-720-2

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Article
Publication date: 9 July 2020

Ahamd A. Alhusban and Safa A. Alhusban

The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to…

Abstract

Purpose

The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to explore and define the factors that shape the city identity; to define the strategies of hybridization process that can be used to re-locate (re-define) the city identity; to examine the most effective factors that shape the identity of Amman city from various perspectives, to examine the relationships/interrelationships between all the factors that shape any city identity from the designers’ perspective, finally, to apply the strategies of hybridization process to re-locate (re-define) Amman’s city identity.

Design/methodology/approach

This research used two research methods to collect data as follows: literature review, content analysis and face-face questionnaire. Descriptive statistics were used to examine the most effective factors that shape the Amman’s identity from different perspectives. The Pearson product-moment correlation coefficient (Pearson r) was computed to assess the relationships between all factors that shape the identity of any city from the perspective of Jordanian designers and experts.

Findings

This research concluded that the factors that shape the city identity are cultural factors (socio-cultural, historical, economical and globalization factors), environmental factors (geographic, climate and building materials factors) and urban and architectural factors (spatial design organization, architectural style, open spaces and parks, urban structure factors). Additionally, the six urban development factors that responsible for the hybridization process in a city are new architectural typology and new special configuration, urban edges and hybrid textures, public hybridization open spaces, roads highway-scapes, urban redevelopment through super sites by star architects and downtown urban developments. This research found that there are different perspectives about the definition and factors that shape the identity of Amman’s city because of differences in cultures, experiences, knowledge, education level and personal preferences. The city identity is not a constant concept. It is changed according to time, place, people, culture, global trends, economic status and experience. Moreover, the correlation results revealed that the relationships/interrelationships between all the factors that shape the identity of any city have strong/very strong positive linear associations and significant relationships (r > 0.89).

Practical implications

Greater Amman Municipality (GAM) should provide a vision to redefine the identity of Amman city and control over the development pressure, built form and image of the city. This vision should be based on research, analysis and adoption of the most effective road map. GAM and all stakeholders should establish and enforce using specific architectural styles, urban design guidelines, building codes, policy tools and land use regulations to re-define the city identity. GAM should review, assess, approve and supervise all development projects through all design and construction phases especially in sensitive areas. GAM should focus on building capacity, empower its architects and planners, and re-organize (re-structure) their units and administrations especially planning and licensing departments to improve the city image and guide development. This research recommended that architects should design new, diverse and innovative architectural concepts, typologies and spatial configurations. Rapid development and new edges should be planned, designed and managed from the parts to the whole. The heterogeneous landscape and everyday activities will improve the vitality of urban and open public spaces and form of public culture. Architects and star architects ought not to make a clear and sharp separation between old and new development, architectural styles and typologies. Architects and urban designers ought to design hybrid physical urban environments, urban morphology, urban multi-functional activities, mix-use buildings, open spaces for social life, street patterns and furniture, squares, architectural style and typologies, spatial connectivity, green spaces and landscape entities. The designers and planners should consider how to create a city for living, working and recreation.

Originality/value

This research defined the identity, city identity, architectural identity and the factors that may shape the city identities. This research proposed and used the hybridization process as a tool to re-locate (re-define) the identity of Amman city and any city to be more obvious. Additionally, this research examined the relationships/interrelationships between the factors that shape the city identity.

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Journal of Place Management and Development, vol. 14 no. 2
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 1 December 2019

Derya Oktay

In the last few decades, the increasing urban population and heterogeneous quality, the expansion of urban areas, the intensification of developments within existing cities

Abstract

In the last few decades, the increasing urban population and heterogeneous quality, the expansion of urban areas, the intensification of developments within existing cities, the continued proliferation of the high rise and other intensive building types, the deterioration of both natural and cultural resources, and the results of the recent struggles for international capital as secure and favorite places has been threatening the image and identity of cities more than ever. In this context, the concepts of transformation and identity, which in turn reflect on urban sustainability, need to be rein-tegrated into the agenda of planners and designers. As cities are always changing and evolving in response to social, economic and political forces, the urban environment has to be considered in a time-based perspective identifying the changes in the local context. In line with these, this paper searches for urban identity in the case of samsun, a symbolic city which has played an important role on the development of modern Turkey, where transformations are dramatic. As the general understanding and the majority of the literature have been restricted to the perspective of form and other physical issues, and neglected to consider the social dimension of environment, which in turn brings about standardized ‘urban design guide' or ‘make-up' type solutions, this will enable the paper to have a holistic framework dealing with all aspects of transformation and provide the reader with a broad-based and innovative perspective towards the vision of cities with place identity.

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Open House International, vol. 44 no. 4
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 29 April 2021

Khaldoon Shehab Al-Tameemi and Hamed H. Samir

This paper aims to investigate the reason(s) behind the ongoing fadedness of the traditional architectural identity of Basra city. This is because, Basra has long been…

Abstract

Purpose

This paper aims to investigate the reason(s) behind the ongoing fadedness of the traditional architectural identity of Basra city. This is because, Basra has long been known for its traditional architectural identity over the last centuries. However, this traditional identity has significantly faded given the modernisation process that happened and is continuing to happen, especially, after the 2003 war which prompted an increase in investment projects in the city. This observation has led the researchers to hypothesise that one of the main reasons behind the continuing fadedness of this traditional identity is the lack of effective design approval process (DAP) that evaluates submitted investment projects design for its inclusion for the heritage of the city. Thus, the aim of this paper is to test this hypothesis.

Design/methodology/approach

The case study research methodology is used to solicit the relevant data necessary for effectively testing this hypothesis. Four key organisations are studied and semi-structured interview, observations and documentation analysis are used as main data collection methods.

Findings

The result has revealed a clear lack in the current DAP. It has been evident that the technical evaluation guidelines lack the necessary criteria that can be used to check if Basra's traditional architectural identity is reflected in the submitted design for proposed investment projects in the city.

Originality/value

This finding can help relevant governmental agencies understand the reason behind the disappearance of Basra architectural identity and build on efforts to improve their technical evaluation guideline to address this issue.

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International Journal of Building Pathology and Adaptation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-4708

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Article
Publication date: 12 June 2019

Celen Pasalar and George Dewey Hallowell

To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is…

Abstract

Purpose

To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is to present a bottom-up participatory process for uncovering the identity of an urban district to ensure that its community goals and future branding are consistent and genuine.

Design/methodology/approach

This paper examines a recently completed grassroots effort that was used to uncover key physical, economic and cultural resources of the Southwest Raleigh district. Interdisciplinary methods, including surveys, interviews, mapping and economic analysis, were used to reveal how residents and businesses perceived the district’s identity.

Findings

The study revealed strong connections between a growing economy and factors related to liveability and identity, such as walkability, proximity, connectivity and availability of amenities. It provided a framework for communities to understand the forces of change that may influence the urban identity and potential branding strategies that would align with growing creative district goals.

Practical implications

Analyzing and evaluating the factors involved in the district’s identity, including diversified economies, demographics and urban qualities, is essential to the creation of an authentic brand that aligns with community perceptions.

Social implications

A research strategy is necessary to uncover the identity of a growing city. This requires a thorough assessment of its unique, localized characteristics, including the perceptions of its residents and businesses.

Originality/value

This paper and its outcomes can inform future in-depth investigations using similar comprehensive and bottom-up approaches for uncovering perceptions and urban identity in support of growing creative economies.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 13 no. 2
Type: Research Article
ISSN: 2631-6862

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Article
Publication date: 15 January 2020

Clarinda Rodrigues, Heather Skinner, Charles Dennis and T.C. Melewar

The purpose of this paper is to propose a new framework on sensorial place brand identity.

Abstract

Purpose

The purpose of this paper is to propose a new framework on sensorial place brand identity.

Design/methodology/approach

This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity.

Findings

By relying on a broad spectrum of the literature, the study supports the notion that sensorial place brand identity is a bottom-up approach to branding that involves several enactment stakeholders and key influences as co-creators in the process of delivering sensory place branding messages based on a strong and unique place brand identity. This leads to the presentation of a provisional framework linking sensorial place identity, experiencescapes and multisensory place brand image.

Originality/value

This novel approach to place brand identity follows a holistic approach by considering several enactment stakeholders and key influencers as co-creators in the process of branding a place through the senses.

Details

Journal of Place Management and Development, vol. 13 no. 3
Type: Research Article
ISSN: 1753-8335

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Book part
Publication date: 14 December 2004

Sherri-Ann P. Butterfield

While the issue of “Blackness” has long pervaded American society, it has rarely been problematized in social science literature and treated as a taken-for-granted. This…

Abstract

While the issue of “Blackness” has long pervaded American society, it has rarely been problematized in social science literature and treated as a taken-for-granted. This article utilizes in-depth interviews with second generation West Indian adults in New York City to examine the ways in which they conceive of their Blackness, both racially and ethnically. New York City is viewed as an important urban context that in many ways facilitates the formation of identity for this population. The assimilation process, or not, of second generation West Indians is also considered in terms of socioeconomic status and gender. The results indicate that second generation West Indians strongly identify with both their racial and ethnic identities, which in turn calls for a reconceptualization of “Blackness”. There is also evidence that points to New York City as a space of cross-cultural integration where identity formation is significantly impacted by the presence of other immigrants (and their children) that leads to a pan-immigrant or pan-ethnic identity among young New Yorkers.

Details

Race and Ethnicity in New York City
Type: Book
ISBN: 978-0-76231-149-1

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Book part
Publication date: 4 December 2018

Chung-Shing Chan and Lawal M. Marafa

This chapter explores the concept of branding in a contemporary competitive arena of places. The multi-dimensional interpretations of places offer a variety of…

Abstract

This chapter explores the concept of branding in a contemporary competitive arena of places. The multi-dimensional interpretations of places offer a variety of possibilities to better understand the true essence of destination branding. One of the common interpretations of places is through the study of their images, as destination branding requires a thorough understanding of destination image. The important foundation and relation of destination image are specified and explained. The notion of destination branding has evolved from the fields of marketing and urban studies and has become a cross-disciplinary research area. Thus, the researchers explain that destination branding as well as ‘place branding’ are dynamic concepts that are being continuously being explored in academia for the benefit of practitioners in travel and tourism. This chapter suggests that the use of brand equity is also one of the frontier areas of study in ‘place branding’ as it emphasises the need to thematise destinations (e.g. for their historical heritage, cultural value, natural attractions, etc.) and places for residence (e.g. as green cities, creative cities, smart cities, etc.).

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The Branding of Tourist Destinations: Theoretical and Empirical Insights
Type: Book
ISBN: 978-1-78769-373-9

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Article
Publication date: 1 December 2004

Myfanwy Trueman, Mary Klemm and Axele Giroud

This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city

Abstract

This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city of Bradford as a case study and adopts theoretical concepts of product and corporate branding. Balmer's AC2ID test of corporate identity is applied to identify gaps in the City's official communications strategy, revealing conflicting messages between local government policy and different stakeholder groups. This analysis points to the need for positive visual evidence of change, such as an improved built environment in the city centre. The analysis may have value for policy‐makers in the UK and elsewhere who seek to improve community and stakeholder relationships. This research may also help to promote an honest approach towards branding cities as well as providing the potential for an enhanced brand value.

Details

Corporate Communications: An International Journal, vol. 9 no. 4
Type: Research Article
ISSN: 1356-3289

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