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The purpose of this paper is to examine the relationship between overall ethical work climate (EWC) and overall organizational commitment (OC) and test the effects of types of EWC on three components of OC in Taiwanese military context.

A literature review on EWC and OC provides the basis for the research model and hypotheses. A self-completion questionnaire survey, involving 508 respondents (92.36 per cent response rate) from military officers in Taiwan included both full-time training officers of the National Defense University and officers of Department of Defense. The authors use statistical analysis, including hierarchical regression and structural equation model to test hypotheses about the relationships above.

The results indicated that overall EWC and some climate types significantly positively or negatively influenced overall OC, affective commitment, continuance commitment and normative commitment.

The findings can provide helpful perspectives on management and organizations of benefit to scholars and policy-makers to make ethical policy in military organizations. In addition, suggesting for military leaders to foster some types of ethical climates to prevent low OC.

Theoretically, the paper serves as a pioneer research for testing the concept of influence of EWC on OC and shows the effects of types of EWC on three components of OC in military context. Practically, the results and recommendations in the paper will be useful to those involved in the field of management in Taiwan military organizations.

Researchers continue to seek understanding of industrialization as a state managed process. How to create and implement new industries based on advanced knowledge is on the policy agenda of many advanced nations. Measures that promote these developments include national capacity building in science and technology, the formation of technology transfer systems, and the establishment of industrial clusters. What these templates often overlook is an analysis of use. This chapter aims to increase the understanding of the processes that embed new solutions in structures from an industrial network perspective. The chapter describes an empirical study of high-technology industrialization in Taiwan that the researcher conducts to this end. The study shows that the Taiwanese industrial model is oversimplified and omits several important factors in the development of new industries. This study bases its findings on the notions that resource combination occurs in different time and space, the new always builds on existing resource structures, and the users are important as active participants in development processes.

This study aims to explore preadolescents' opinions of the social media marketing strategies hosted by libraries to promote collections.

An experimental Facebook page was created with posts containing interesting animations, games and book recommendations. A questionnaire survey was administered to 262 preadolescents between 11 and 13 years old to seek their opinions about the posts, and confirmatory factor analysis was used to measure their acceptance of the marketing strategies.

The authors examined the effects of five marketing strategies: word-of-mouth marketing, buzz marketing, event marketing, viral marketing and gamification marketing. In terms of sharing, word-of-mouth marketing proved the most popular, followed by buzz marketing. Participants were least accepting of viral marketing. The authors found that gamification marketing resulted in higher engagement than did event marketing. The preadolescent participants preferred engagement marketing strategies over information sharing strategies.

According to the uses and gratification theory, preadolescents seek, share and engage with information in ways that differ from other age groups. With specific reference to hedonic engagement by preadolescents, the authors built a two-fold model to describe the information-seeking behaviors of preadolescents from the perspective of marketing strategies. The study findings indicate that librarians who use Facebook to promote library collections should first employ gamification and word-of-mouth marketing to build trust with preadolescent users. Event and buzz marketing will then be more effective when applied within the context of this trust.

An ambiguous environment indicates how rules and interests may not be outspoken or clear. In an emerging industry sector, such ambiguity may follow from different sets of rules to adapt to, changes to these rules, and how various parties surrounding a firm act based on these rules and individual interests, interaction goals, and priorities. The purpose of this paper is to describe and discuss how a company balances its relationships with others to achieve strategic intentions in an ambiguous environment. Specifically, the paper focusses on innovation in the biopharmaceutical sector in Taiwan.

The empirical part of the paper is based on a single case study portraying multiple parties surrounding an innovative Taiwanese biopharmaceutical firm.

The paper points to how partner selection and interaction are highly affected by the ambiguous environment. Ambiguity leads to transactional exchanges on the domestic level, while the focal firm engages in collaborative, relational interaction with international parties to accomplish innovations.

The paper contributes to literature on company strategies in emerging sectors with its specific focus on innovation strategies, and how a company balances ways of interacting based on an ambiguous environment. To Asian management research, contributions include an in-depth description of company-level strategizing in Taiwan.