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Article
Publication date: 4 January 2013

Tsitsi Mufudza, Mirriam Jengeta and Precious Hove

The purpose of this paper is to assess the feasibility of strategic planning in times of turbulent economic conditions.

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Abstract

Purpose

The purpose of this paper is to assess the feasibility of strategic planning in times of turbulent economic conditions.

Design/methodology/approach

This paper discusses how various Zimbabwean organizations incorporated the aspect of strategic planning during the period 2007‐2009 in order to establish its relevance in different economic situations.

Findings

Strategic planning process is very difficult to carry out during turbulent economic conditions though there are some aspects of the process that are indispensible.

Practical implications

Organizations can survive without sticking to their strategic plans in times of turbulent economic environment.

Originality/value

The situation that prevailed in Zimbabwe in 2007‐2009 was unique and this paper endeavours to analyse the feasibility of strategic planning in a turbulent economic environment.

Details

Business Strategy Series, vol. 14 no. 1
Type: Research Article
ISSN: 1751-5637

Keywords

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