The usefulness of strategic planning in a turbulent economic environment: a case of Zimbabwe during the period 2007‐2009

Tsitsi Mufudza (Based in Business Management and Entrepreneurship, Chinhoyi University of Science and Technology, Chinhoyi, Zimbabwe)
Mirriam Jengeta (Based in Business Management and Entrepreneurship, Chinhoyi University of Science and Technology, Chinhoyi, Zimbabwe)
Precious Hove (Based in Business Management and Entrepreneurship, Chinhoyi University of Science and Technology, Chinhoyi, Zimbabwe)

Business Strategy Series

ISSN: 1751-5637

Publication date: 4 January 2013

Abstract

Purpose

The purpose of this paper is to assess the feasibility of strategic planning in times of turbulent economic conditions.

Design/methodology/approach

This paper discusses how various Zimbabwean organizations incorporated the aspect of strategic planning during the period 2007‐2009 in order to establish its relevance in different economic situations.

Findings

Strategic planning process is very difficult to carry out during turbulent economic conditions though there are some aspects of the process that are indispensible.

Practical implications

Organizations can survive without sticking to their strategic plans in times of turbulent economic environment.

Originality/value

The situation that prevailed in Zimbabwe in 2007‐2009 was unique and this paper endeavours to analyse the feasibility of strategic planning in a turbulent economic environment.

Keywords

Citation

Mufudza, T., Jengeta, M. and Hove, P. (2013), "The usefulness of strategic planning in a turbulent economic environment: a case of Zimbabwe during the period 2007‐2009", Business Strategy Series, Vol. 14 No. 1, pp. 24-29. https://doi.org/10.1108/17515631311295686

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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