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This research evaluates attitude — behaviour relationships in the wine market by examining consumer attitudes towards six brands of white wine. This is done using a Likert style questionnaire, including brand ‘usage’ questions on a sample of 110 respondents who are a representative sample of wine consumers. The research evaluates consumer attitudes towards brand attributes, and examines the relationship they have with the usage patterns and market share of the brands. The research is a replication with extension of Ehrenberg's studies, in that a scaling technique to examine the strength of the attributes is used to further examine the attitude‐behaviour relationships. The results of the study find support for Ehrenberg's theory that there is a strong relationship between brand usage and positive attitudes towards the brand, and current brand usage and claimed intentions to buy in the future. Furthermore, there is a pattern of Double Jeopardy showing that among users, positive attitudes are fewer for small brands than big brands. The use of the scaling technique did not obtain more significant detailed information than previously used ‘free choice’ methods. The overriding managerial implication is the importance to generate actual brand ‘trial’ not simply create an image.

The purpose of this article is to demonstrate the importance of a strategic approach to collaborative innovation and the use of a value chain research methodology for identifying opportunities for co‐innovation.

Value chain analysis is used to map three flows in the Houston Farms value chain; material flow, information flow and relationships. Having diagnosed the current level of co‐innovation we then identify improvement projects and opportunities for co‐innovation to reduce cost and add value, for the benefit of the value chain as a whole.

The application of the value chain analysis methodology to the Houston Farms value chain revealed the importance of strategy and robust processes in key areas for co‐innovation – R&D and new product development. It also revealed that small businesses can enjoy a degree of success as a result of comparative advantage in certain areas but that sustainable competitive advantage cannot occur by chance – identifying the potential for co‐innovation is an important first step in the right direction.

The value chain innovation roadmap represents a useful framework for exploring the current state and future capability for co‐innovation in a value chain. The value chain analysis methodology is an effective diagnostic tool as it focuses on what happens at the interface between stakeholders and how this relates to what final consumers regard as value adding, rather than traditional financial and functional KPIs which make it difficult to explore the competitiveness of the value chain as a whole.

The explicit and objective measurement of what consumers value is an important addition to the value chain analysis methodology and the co‐innovation roadmap is an original attempt to illustrate the core drivers and capabilities for achieving co‐innovation in a value chain. The insights from the case demonstrate the value of this approach to companies who are open to innovation and recognise the need to focus the use of scarce value‐adding resources on specific value chains and the needs and wants of final consumers therein.

Whilst widely recognised and used throughout industry, the appraisal interview can be a two‐edged sword. If handled incorrectly or unprofessionally by the interviewer, it is at best pointless and ineffective; at worst it breeds frustration and discontent, and contempt by the interviewee for his superior. The pitfalls for the manager conducting the interview are many, but they can be grouped, at least according to Video Arts, under three broad headings, which are reflected in the three characters featured in their new training film on appraisal, How Am I Doing? (colour, 27 minutes).

This paper seeks to examine whether the follower extensions with superior alignable differences can overcome the pioneer extensions with regard to brands.

Three laboratory experiments were conducted to test hypotheses.

Findings suggest that the effect of superior alignable differences on consumer evaluations of followers vs pioneers is moderated by two factors – the perceived fit between the parent brand and extensions, and order of market entry. High fit followers with superior alignable differences easily overcome pioneers; however, such alignable differences do not help low fit followers to overcome pioneers. Although the low fit followers with better quality and superior alignable differences can overcome the low fit pioneer, they cannot overcome the high fit pioneer.

The limitation of the study is that it does not explore how low fit followers can overcome high fit pioneers.

Managers can better determine whether and how to introduce brand extensions as a pioneer or follower.

The originality and value lie in first examining whether follower extensions can overcome pioneer extensions.

Marketing is innovative thinking and inventive doing for many organizations. Most noncommercial organizations and small businesses are exploring formal marketing concepts and methods for the first time. Industrial and high technology companies are becoming more sensitive to their customers and competitors and, therefore, to marketing efforts. Environmental uncertainty and pressures have challenged conventional practices in traditionally marketing‐oriented industries such as retailing and packaged goods.

Civil wrongdoings with consequent financial and other loss or damage to employers, employees and third parties may result in the course of various trade union activities. These day to day trade union activities take a variety of forms. The most common ones are inducement of breach of contract, conspiracy, trespass, nuisance, and intimidation. Each of these activities constitutes a tort which, unless the statutory immunities apply, would normally give rise at common law to an action for damages or, as is more frequent, enable the aggrieved party to obtain an injunction.

The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act (which has been amended by the Sex Discrimination Act 1975) provides:

Investigates the differences in protocols between arbitral tribunals and courts, with particular emphasis on US, Greek and English law. Gives examples of each country and its way of using the law in specific circumstances, and shows the variations therein. Sums up that arbitration is much the better way to gok as it avoids delays and expenses, plus the vexation/frustration of normal litigation. Concludes that the US and Greek constitutions and common law tradition in England appear to allow involved parties to choose their own judge, who can thus be an arbitrator. Discusses e‐commerce and speculates on this for the future.

It is commonly claimed that the entrapment defense has never succeeded in a terrorism case. Yet that is not precisely true. In several post-9/11 cases, entrapment claims have contributed to full or partial acquittals, hung juries, and unexpectedly lenient sentences. Prosecutors have also dropped charges, setting convicted defendants free, to prevent successful entrapment defenses upon retrial. This chapter concludes that, despite the fragility and ambiguity of the right not to be entrapped, entrapment claims can achieve partial victories even in terrorism cases, due to the multiple discretion points at which entrapment can inform strategic or normative judgments.

May 23, 1968. Trade dispute — Act in furtherance of — Procuring breach of contract — Attempt to establish union in hotel industry — Hotel's agreement to negotiate with other unions — Picketing of hotel — Stoppage of fuel oil supplies — Whether acts done in contemplation or furtherance of trade dispute — Force majeure clause in supplier's contract — Inducement of tanker drivers to break contracts — Whether interference with contractual rights — Whether indirect inducement — Whether picketing of hotel premises nuisance at common law.