Whilst widely recognised and used throughout industry, the appraisal interview can be a two‐edged sword. If handled incorrectly or unprofessionally by the interviewer, it is at best pointless and ineffective; at worst it breeds frustration and discontent, and contempt by the interviewee for his superior. The pitfalls for the manager conducting the interview are many, but they can be grouped, at least according to Video Arts, under three broad headings, which are reflected in the three characters featured in their new training film on appraisal, How Am I Doing? (colour, 27 minutes).
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