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This study proposes a literature review and, based on the findings, the authors develop a conceptual framework, attempting to explain how technology may influence visitor behavior and eventually trade show performance.

The present research explores the role of visitors in the trade show context. The analysis specifically focuses on the variables that influence visitors’ participation at business-to-business trade shows and how their satisfaction and perception can be related to exhibition performance. The authors also take into consideration technological trends that prior to COVID-19 pandemics were slowly emerging in the trade show industry.

The findings highlight a continuity between pre-, at and postexhibition phases. Visitors’ behavior represents a signal of how a trade show is perceived as postexhibition purchases and next visit emerge as signals of an exhibition evaluation in relation to visitors’ perception. Besides being urgent tools for the continuity of the sector due to the pandemics, emerging technological trends can be key elements in understanding visitors’ behavior and in boosting their interest and loyalty toward trade shows.

The paper proposes a conceptual model including top notch and innovative technological trends to improve the understandment of visitors’ behavior. Both practitioners in companies and academics might find the study useful, given the digital uplift generated by the pandemics.

The purpose of this paper was to establish the contribution of value chain and productivity to trade performance in the dairy industry using evidence from Uganda.

This study research design is cross-sectional and correlational. Data were collected through a questionnaire survey of 108 dairy farmers, processors and exporters. Data were analysed through correlation coefficients and linear regression using Statistical Package for Social Sciences.

Hierarchical regression results indicate that value chain and productivity contribute significantly to variances in trade performance of dairy products. Therefore, appropriate value chain processes and high levels of productivity lead to increased trade performance in the dairy industry.

This study focusses on trade performance of dairy products in Uganda. These research findings are useful for informing the deliberations of academicians, regulators and the business community. The results are applicable to all countries that carry out trade specifically in dairy products.

The results are important for trade policy development in the dairy industry. For example, this study informs farmers, processors and exporters of dairy products how value chain activities in dairy farming can be re-aligned to achieve better quality and productivity for exportation. Similarly, the current study provides policy guidance for the relevant ministries such as ministry of trade and other players to come up with holistic policy actions aimed at improving the trade performance of dairy products in the country.

To the researchers' knowledge, this is the first study that provides an initial empirical evidence on the contribution of value chain and productivity on trade performance of dairy products in Uganda.

The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor’s performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business.

A survey-based quantitative approach was adopted, including a questionnaire (n = 362) applied to companies participating in trade fairs. To arrive at results, the study developed structural equations modeling techniques, using SPSS 24 and AMOS 20 software.

The study demonstrates positive impacts of entrepreneurial orientation on network capability and consequent exhibitor’s non-sales performance and exhibitor’s sales performance. A conceptual model is presented.

The study was carried out mainly on Portuguese companies, restricting its generalization. In addition, the exhibitor’s performance was measured based on the exhibitors’ level of satisfaction and not on real sales results.

The study offers a process which the results highlight such as innovativeness, proactivity, risk-taking, competitiveness and autonomy (dimensions of entrepreneurial orientation) as a mix of important ingredients for the exhibitor’s networking. The networking promotes intangible results (non-sales performance) that can generate sales (sales performance).

The study is the first research to apply entrepreneurial orientation in the trade fair context and it also presents a relationship between non-sales performance and sales performance.

This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on engagement at international trade shows organizer association on Twitter.

This paper studies the usage of Twitter by the Specialty Food Association, which organizes one of the top five foods and beverage international trade show in the United States. To achieve the research objective, the authors have analyzed 1,608 posts on Twitter from the Twitter account @Specialty_Food. A content analysis was performed using Krippendorff's (2004) recommendations, and the data were analyzed using regression analysis with optimal scaling and Kruskal–Wallis Test.

According to the results, some materializing practices influence popularity, commitment, virality and global engagement on Twitter. While the usage of some linking practices influences respectively commitment and popularity.

These results provide valuable information for business-to-business (B2B) contexts and answer a research gap reported in previous literature, which affirms that more research is needed about the relationship between service systems and engagement. From a general view, to generate more engagement on social media in B2B contexts, it is recommended to prioritize posts that incorporate live and online events based on collaborative and dynamic human interactions, following by business ideas and business cases.

A low-carbon economy is the pressing need of the hour. Despite several efforts taken by the government and large corporations, there is still research to be conducted exploring the role of top management commitment in translating external pressures into responses that help to build low-carbon emissions in supply chains.

The authors have grounded their framework in institutional theory, agency theory and contingency theory. On the basis of existing literature, four hypotheses were drawn. To test these hypotheses, a questionnaire was developed and pre-tested. Finally, statistical analyses were performed to test the research hypotheses using 176 samples gathered using a pre-tested questionnaire following Dillman’s (2007) total design test method.

The results suggest that coercive pressures and mimetic pressures under the mediating effect of top management commitment have a significant influence on organizational response to low-carbon emissions. The authors further note that supply base complexity has moderating effects on the link between top management commitment and organizational response towards low-carbon emissions.

This study offers valuable insights to those managers and environmental consultants who view supply base complexity as a limitation. However, the results indicate that supply base complexity may help to enhance the effectiveness of the top management commitment on organizational response towards low-carbon emissions.

The purpose of this study is to investigate the interaction effect of commercial loans in between trade Credit, retain earning, and entrepreneurial small and medium enterprises (SMEs) performance.

In this research, the cross-sectional research design was used, and data were collected from 362 SMEs located in Pakistan by using a questionnaire. Correlation and regression analysis was adopted to establish the interaction effect of commercial loans in between trade credits, retain earning and entrepreneurial SMEs performance.

The results demonstrated that commercial loans, trade credit and retain earning have a positive relationship with entrepreneurial SMEs performance. The findings also confirmed the interaction effect of commercial loans in between retain earnings, trade credit and entrepreneurial SMEs performance.

The study examined the association and interaction effect of commercial loans in between retain earnings, trade credit and SMEs performance in the emerging state (Pakistan). So, this is the first time to study the relationship between these variables, which highly contributes to entrepreneurial SMEs literature.

The goal of the paper is to examine the dynamics between innovation, market structure and trade performance. Firstly, the author first investigates the effects of innovation on trade performance. Secondly, the author then examines how market structure affect trade by classifying industries based on their innovation intensity.

The author uses a detailed level data set of eight OECD countries in a panel of 17 industries from the STAN and ANBERD Database. The author employs both a pooled regression and a two-stage quantile regression analysis. The author first investigates the effects of innovation at the aggregate level, and then the author assesses the effects at the disaggregated or firm level.

The author finds that at the aggregate level, innovation and market size have a positive and significant effect on competitivity in most of the specifications. However, innovation is negatively associated with trade performance in the case of bilateral trade between Spain and the Netherlands. Also, the sectoral analysis provides evidence that the innovation-trade nexus depends on technological classification. The author shows that: (1) the effect of innovation activity on trade performance economic performance is lower for the high technology and high concentration (HTHC) market compared to the low technology (LT) market; (2) the impact of innovation on economic performance is ambiguous for firms in the high technology and low concentration (HTLC) market.

Although the database provides a rich data set on industrial data, it fails to provide innovation output such as patent data which may underestimate the innovation activities of firms that do not have a separate R&D records. In the current context of subdue economic growth these research results have important policy implications. Firstly, the positive impact of innovation on trade performance strengthens its role for sustainable development. The negative coefficient on innovation is an indication that research intensity in some cases has not been able to create a new demand capable to boost economic performance.

The market classification analysis provides new evidence that innovation in the LT market has the potential to enhance competition. Secondly, market size supports industries that are competing in the international market. Policy makers must therefore put in place incentives to encourage firms to grow in size if they want to remain globally competitive.

Sustainable development can be supported through investment in research and development in the low technology sector.

The study is the first as far as the author knows, to examine the impact of innovation on bilateral trade performance using industry level data from OECD countries. Secondly, the author complements the existing literature by examining how innovation activities (classified as high technological intensive or low technological intensive) affect trade performance.

本研究擬探討創新觀念、市場結構和貿易表現之間的相互變革動力關係。我們首先研究創新觀念對貿易表現的影響,繼而探討市場結構對貿易表現的影響。根據各個行業的創新觀念強度,我們把行業分為不同類別。我們採用八個經濟合作暨發展組織國家的詳細級數據庫,而這八個國家、乃是STAN and ANBERD 數據庫內一個包括17個行業組別內的國家。我們採用混合估計和兩階段分位數回歸分析; 我們首先探討創新觀念所帶來的整體影響,繼而評估細分層面 (即公司層面) 上的影響。我們發現、在整體的層面上,創新觀念和市場規模、在我們大部份的規格上,均對競爭力帶來積極和重要的影響。唯在西班牙與荷蘭兩國之間的雙邊貿易上,創新觀念與貿易表現卻出現負相關的情況。而且,行業分析證實創新與貿易的關係是取決於技術分類的。我們的研究顯示:(1) 與低技術市場相比,於高技術、高集中程度的市場,創新觀念的活動對貿易表現和經濟表現的影響會較低; (2) 對處於高技術、低集中程度市場的公司而言、創新觀念對經濟表現的影響是不明確的。雖然該數據庫在工業數據方面提供一個豐富的數據集,卻未能提供如專利數據等的創新產出,這可能會導致沒有單獨研發記錄公司的創新觀念活動會被低估的情況。在現時經濟成長受到壓制的環境下,這些研究結果提供重要的政策啟示; 首先,創新觀念對貿易表現的積極影響增強了它在可持續發展方面所扮演的角色。創新觀念上的負系數顯示、在某些情況下,研究強度未能創造一個可提高經濟表現的新需求。市場分類分析提供新的證據、證明在低技術市場,創新觀念有提高競爭力的潛力; 其次,市場規模為於國際市場競爭的行業提供支援; 因此,政策制定者必須提供誘因、以鼓勵希望繼續具有全球競爭力的公司擴大其規模。

The proposed Regional Comprehensive Economic Partnership (RCEP) will become a large trade agreement in Asia, which has brought together the ten members of Association of Southeast Asian Nations (ASEAN) and five of the neighbors’ countries. Under the trend of globalization, the progress of the transportation industry and regional integration will increase the volume of trade, therefore maritime performance is intrinsically linked to trade. In fact, few studies have examined regional integration in the context of seaborne. This paper aims to use the cluster analysis and Poisson quasi-maximum likelihood (PQML) gravity model to investigate the trading bloc phenomenon and relation between trade and marine transportation.

In this paper, hierarchical clustering analysis and tree diagrams are used to identify functional areas characterized by bilateral trade intensity and bilateral liner shipping connectivity indices. Regional reorganizations that have occurred within Asian countries were studied. This study illustrates that these trading blocs have a positive impact on trade when maritime transport, production and trading networks have developed between regions. A gravity model was constructed using worldwide trade data for 2007, 2010 and 2015. The study considered free trade agreement (FTA)/common market (CM) of EU, RCEP and North American Free Trade Agreement (NAFTA) as regional dummies and designed a real trade bloc induction variable. In addition, the study did not use the commonly adopted ordinary least squares (OLS) estimation but used the PQML method to estimate the gravity equation to overcome the problem of a large number of zero trade observations. Preliminary results show that regional integration cannot guarantee the establishment of intraregional trade but depends on the stage of economic development and regional industrial characteristics.

The major findings are summarized as follows. Both liner shipping connectivity and logistics performance have significant advantages with positive coefficients in each regression results. The creation of intraregional trade is not guaranteed, depending on the characteristics of the trade and the stage of economic development of the region. For RCEP, the effect created by intra-regional trade is better than the EU. Instead, the “nominal” intra-RCEP trade was significantly below the “real” trading blocs. For RCEP, the effect created by intra-regional trade is better than that of the EU. Instead, “nominal” intra-RCEP trade is much lower than “real” trading blocs. The real trading bloc between East Asia and Taiwan clearly exists, and the bloc phenomenon is becoming more and more significant. This result shows that Taiwan’s trade flow with East Asia is higher than the normal level relationship implied by its corresponding economic and geographical conditions.

This paper focuses on new empirical work done for this study is on the potential impact on trade. Earlier studies that have discussed and/or provided estimates of the benefits to the RCEP plan from improved transport and supply chain connectivity are cited. Marine transportation performance inherently links to economies of commerce. Few studies have examined regional integration in the context of maritime transportation, which reflects the lack of a mix of trade economists and maritime logistics research in the existing literature. This paper attempts to investigate the trading bloc phenomenon formed by regional integration (such as RCEP) and the relation between trade and marine transportation. With the official entry into force of the RCEP in 2020, it will promote increased trade and demand for logistics and maritime transport services in East Asia.