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The majority of emerging and young firms work under resource constraints. This has made researchers highlight the importance of resourcefulness. Perhaps the most important theoretical development in this context is the emerging, behavioral theory of entrepreneurial bricolage. However, although academic interest is increasing, research on entrepreneurial bricolage has been hampered by the lack of robust instruments that allow large-scale theory testing. The purpose is to help fill this void. The purpose of this paper is to describe the development and contents of a novel measure of entrepreneurial bricolage behavior and assesses its validity. The measure is intended to be applicable in broadly based, quantitative studies.

The instrument was developed as a unidimensional, reflective measure. Standard protocols for scale development were followed. The validation uses primary, longitudinal data from four samples of nascent and young firms as well as published, cross-sectional evidence from another four samples representing different contexts and variations to the data collection procedure.

Promising results are reported concerning the reliability as well as the discriminant and nomological validity of the measure. Based on the pre-testing and validation experiences guidelines are also provided for attempts at further improvements.

This paper presents a novel measure developed by the authors, which holds promise for being a useful tool for future research on the prevalence, antecedents, and consequences of entrepreneurial bricolage. Previously, no established measure of entrepreneurial bricolage behavior existed, and the few partial measures appearing in the literature have not been comprehensively evaluated. Thus, we offer a comprehensive and elaborate presentation of a measure only briefly introduced in Davidsson (2016) and Senyard et al., (2014).

The purpose of this paper is to make the argument that previously marginalized but now flourishing subfields of entrepreneurship research continue to provide insights that can form the basis for future entrepreneurship research that is more broadly practical and critical. What is currently core or “mainstream” in entrepreneurship research would then be seen as an important but rare special case.

The essay briefly explores a number of illustrative themes that have emerged and become important in women’s entrepreneurship research (acknowledging that some similar themes have emerged in other subfields). These themes are used to suggest how broader application of such insights to theory-building about entrepreneurship in general – rather than “just” to “women’s entrepreneurship” – might greatly enrich the field.

The authors’ arguments suggest that research focused on ghettoized subfields such as women’s entrepreneurship challenge the assumptions of what entrepreneurship is and what it contributes. For example the richer perspective on motivations, goals, and outcomes and on the possibilities of emancipation that currently animate research on women’s entrepreneurship can improve the understanding of all entrepreneurship.

Too much of current entrepreneurship research is both of limited practical value for “practitioners” and of little “critical value” for scholars interested in how things might work better. The authors argue that by broadening the set of goals, motivations, contexts and accomplishments that are taken as legitimate targets of study, entrepreneurship research can become both more practical and more critical and thus more broadly useful and legitimate.

Attempts to draw out the salient factors at work during the late 1970s and 1980s that led to success, initially, in the retail sector, but ultimately to the failure of the company in 1990. Charts the successes: the first retailer in Europe to introduce a comprehensive EPoS system; the company′s expansion; one of the first retailers to embrace the concept of lifestyle retailing; the introduction of its own stylecard for customer credit; and product and market development, including own‐labels. Bad management decisions produced internal conflicts in stores (especially where three trading formats operated in one store); increased use of concessions within other stores; acquisition bids by other companies. Profits fell, stores were closed and staff redundancies occurred; finally resulting in the company going into receivership.

The purpose of this research is to identify the sustainable practices of luxury fashion brands through their communications via official reporting documents to classify practices used for communicating sustainability performance.

This research uses the qualitative content analysis of Global Reporting Initiative (GRI)-oriented sustainability reports to examine the sustainable practices of 31 companies within the top 100 global luxury brands.

The authors classify the sample into four clusters: sustainability driven, sustainability newcomers, sustainability potential and sustainability passive. Results indicate that companies in this sector are focused on the issue of sustainability even though there is a remarkable fragmentation in terms of practices.

The study contributes to a better understanding of sustainability reporting activities and approaches in the fashion luxury industry by describing best practices and the effect of sustainability in corporate communications.

This study aims to introduce moral re-armament’s (MRA) role as a mediator in several labor/management disputes in industries primarily in the 1940s and 1950s. In this study, MRA was guided by a social responsibility framed in language that was a precursor to corporate social responsibility (CSR). This study features the case of the Miami-based airlines serving Latin America, who had experienced the longest airline labor strike to that date.

In this study, both artifacts and literary interpretations are used to inform an institutional-theory-based approach to a broad social movement, one player in that movement and its impact on an industry. Actions at one time can be shown to relate to activity and behavior at another time (Wadhwani and Bucheli, 2014). Thus, this paper has combined these perspectives in the approach to historically examine a precursor phenomenon of CSR.

MRA’s approach shared some methods, such as story-telling, with modern change management. This paper proposes that other methods that were important for that historical context played a significant role in MRA’s success. Today, these methods are no longer used. These include “intimacy” (MRA employees lived with members of labor and management while they were mediating), “theater” (they showed plays to all of those involved) and confessional sharing (their training was mostly a series of testimonies by those who previously were combative, but became collaborative when they accepted MRA’s principles).

This historical case may inspire those promoting CSR to expand their methods to have even greater success today.

The purpose of this paper is to explore the extent to which luxury brand retailers use new technologies as a tool for corporate marketing communication.

The authors used a multiple-case study approach consisting of five information-rich cases, with the similar characteristics of large firms selling luxury brands which are aware of the importance of innovation. In each company, the authors interviewed the key person in charge of marketing innovation strategies and collected data from annual reports, press releases and direct observation of all the new technology categories used.

The findings of this paper reveal that this sector is considerably aware of the benefits of using new media as a marketing communication tool, while the effective use of these new media is still limited.

This paper provides an empirical contribution to the emerging topic of innovation and technology management in retailing, with the emphasis being placed on the luxury sector through an in-depth investigation of the usage of new technologies by the firms studied.

This paper is the first one investigating thoroughly the luxury sector usage of new technologies to improve corporate marketing communication.

IT is difficult to prevent oneself from being submerged beneath the flood of writing that pours so endlessly upon us today, and almost impossible to evaluate much of it. The consequence is that material of real worth is often overlooked, to our serious loss. I am not thinking so much of the bound volume, for reviews and publishers' notices bring it to our attention.

The purpose is: first to review the marketing segmentation literature and its antecedents; second, to evaluate the organizational practice of marketing segmentation in a specific commercial context noted for its dynamism and complexity, fashion retailing; third, to assess theoretical and practical implications; and finally to identify an agenda for future research.

Through the analysis of an instrumental case study examining practice in fashion retailing this paper makes a contribution to current market segmentation debates. Sensemaking properties are used as a disciplined structure in which to report the case and make sense of segmentation.

This research demonstrates that the definition and scope of market segmentation is broader than the current marketing literature suggests. In practice, based on evidence from this research, contemporary segmentation solutions include implicit assumptions, judgement and compressed experience, which are latent within the modelling processes.

Further research needs to be extended to different organizational settings in order to develop further our understanding of the tacit and intuitive aspects of segmentation decisions.

Intuitive decision‐making processes and tacit knowledge employed in them are difficult to replicate and make explicit. However, a better understanding of these intuitive processes would offer practitioners an opportunity to systematically improve the quality of decision‐making.

This research broadens normative theoretical perspectives on market segmentation by highlighting intuitive and tacit dimensions. Combining sensemaking within the case study analysis has helped structure thought trials to provide a rare qualitative insight into the managerial construction of segmentation.

Consumers gift themselves with luxury fashion brands, yet the motives for self-gifting are not well understood. Whereas traditionally, self-gifting is defined as self-orientated in nature, luxury brands are seen as social statements, and self-gifting of luxury fashion brands that combine these two controversial areas is an interesting research topic. The purpose of this paper is to address this issue by exploring the self-gifting behaviour of consumers, in particular focusing on the personal motives of gifting oneself with luxury fashion brands.

The study takes a multi-qualitative approach involving a small (n=19) but rich sample. Data collection and analysis were triangulated to reduce researcher biases.

The study provides key dimensions for understanding consumers’ perceptions of luxury fashion brands and self-gifting motives (self and socially orientated). The findings reveal that reflections from others are part of the self-gifting phenomenon. It appeared that although self-orientated benefits and personally orientated motives trigger the self-gifting act, the act of actually purchasing explicitly luxury brands for oneself as a gift may be triggered by other-orientated benefits and socially orientated motives. The findings also imply that luxury holds a self-orientated aspect; luxury brands are not only purchased for socially orientated reasons but also for reasons related to oneself. In addition, the findings discuss the act of shopping, where the act can be perceived as a luxury experience and overrun the importance of the brand.

The findings provide insights to consumers’ gifting behaviour that may be valuable for retailers and fashion marketers as they plan for marketing activities related to their customers’ self-gifting.

Self-gifting represents a view of gifting that remains under-researched. This study uncovers the motives for gifting oneself with luxury fashion brands, a further sub-area in need for more investigation.

Oral history collections can offer a wealth of detailed information for entrepreneurship researchers. The stories that entrepreneurs tell provide researchers with insight into both perspective and into substantive issues of entrepreneurial behavior. The life stories of entrepreneurs offer students of entrepreneurship insight into both the explicit and the tacit knowledge of working entrepreneurs.