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Internet of Things (IoT), a strategic emerging industry, has brought a new driving force to the global economic growth, as well as an effective solution to break the barrier of economic development. However, standards system of IoT is not yet mature, existing obvious overlapping and even conflicting standards, and enterprises lack mature technology standardization model, which severely restricts the structural upgrading and development of IoT. The paper aims to discuss these issues.

In this regard, this study combs the research context of the IoT, technology standardization and competition behavior, and analyze technology standardization models of IoT by combining theory with practice. Using game theory and profit function, this paper analyzes the selection mechanism of standardization model of IoT enterprises, and explores practical application of these models using competitive behavior theory.

First, in the process of standardization, technology standardization model n enterprises is not single, nor is it immutable. Second, the trend of internationalization of technical standards is becoming more and more obvious. Third, if LoT enterprises want to achieve their own technology standardization, the corresponding competitive behavior is essential. Fourth, with the change of innovation capability and market forces, the competitive behavior of enterprises should be improved accordingly to better adapt to the changes of internal and external environment and ensure the realization of the standardization of enterprises. Fifth, if IoT attempts to achieve the same globalization as the internet, there must be a set of support systems.

Finally, some suggestions are given for the future development in the field of IoT. This study will provide some theoretical support for promoting the development of standards and enhancing the competitiveness of IoT enterprises.

With the development and innovation of IoT technologies, both domestic and international people in the industry believe the development of IoT are the new points of technological innovation and economic growth. But it is becoming more and more prominent that the industries are difficult to connect and the IoT technologies are not standardized. The purpose of this paper is to promote the further development of IoT technology and industry, technology standardization of IoT has become the focus of all concerned parties. Technology standardization, as a technological innovation and development process of the “pruning shears,” has been embedded into the various aspects of innovation activities.

Based on many previous theories, the authors establish a matrix of the patterns of technology standardization. The authors use the relative state of the highest level of technology of the enterprise and The degree of independent technological innovation as the two dimensions of the model. At the same time, the authors divide the competitive behaviors into two categories and match them with the technology standardization model.

The authors explain the short-term competitive behaviors in the same enterprise and among different enterprises by using the theories of mutualism and competition among species in biology, and make an analogy between the phenomenon of base pairing in DNA double helix structure and the corresponding relationship of two kinds of innovation abilities and two kinds of competitive behaviors in the process of technology standardization.

Combined with previous theories, explain that innovation capability plays a mediating role in the process in which the combinations of the patterns of technology standardization and competitive behaviors are transformed into the enterprise innovation performance, and the uncertainty of external environment play a regulatory role in the process. Finally, the authors established the final conceptual model for providing theoretical basis for the later research, and put forward the conclusions and prospect at the end of the paper.

The purpose of this article is to propose a standardization model that contributes to the creation of organizational knowledge in the paper industry. This study was oriented to answer the question: how to create organizational knowledge through the standardization model of the paper industry’s production system?

This research was applied in the main production unit of the paper organization. The data were collected through the analysis of documents, systems and routines of the researched unit. In the research, the observation technique and direct documentation were used. For the operationalization of the research, the following phases were carried: understanding of the applied standardization model, literature review on the research topics, formulation of a standardization model and application of the model.

A model of standardization of production processes that contributes to the creation of organizational knowledge, in which a correlation of all its stages with the Knowledge conversion modes was found and validated through an applied research in the industry.

This study is applied in a paper industry. In the survey, there is no comparison with other companies. The adaptation of the study in other industries and organizations can increase knowledge about the connection of standardized systems with knowledge conversion modes, adjusting them to other environments or other situations.

This study stands out for empirically testing, a standardization model that favors the creation of knowledge through the analysis of the various activities in a paper industry, providing a real connection between the knowledge management literature and the organizational environment. Standardization can represent an instrument of innovation in the most diverse types of industry, as long as it comes with a proposal for something new and better than the existing model.

Public and private policy responses to the introduction of genetically modified (GM) crops have differed across countries and regions, resulting in market fragmentation that is in conflict with the entry mode strategy of standardisation that has dominated the food distribution system for a century. To deal with the new market reality, an alternative entry mode strategy must be established which is capable of segregation – or identity preservation (IP) – of the commodity supply system. A multi‐mode strategy is presented that combines the economic transaction cost perspective with the institutional theory perspective. A seemingly paradoxical result emerges: standardisation is the solution to market differentiation. That is, an IP entry mode strategy must first be built on a foundation of standardised norms and protocols, which then makes it easier to target specific entry mode strategies to meet the divergent export market access rules resulting from the differential public policy and private strategies in various countries and regions.

Technological standardization can promote the development of complex products and systems (CoPS) (e.g. large aircraft, high-speed trains). Many studies argue that a superior network position contributes to improving a firm's ability to innovate; however, few studies have considered the aforementioned line of research as falling under the purview of CoPS standardization. This study focuses on CoPS integrators, which hold the most important enterprise roles in CoPS manufacturing and innovation, to analyze whether the two types of superior positions (i.e. the central position and the brokerage position) help the integrator influence the standardization process in a process moderated by technological complexity.

Considering the outstanding market performance of the railway transportation industry in China, the abundance of cooperative activities in this industry, and data availability, we adopt integrators from this industry as samples for the empirical analysis in this study. A negative binomial regression analysis with random effects was conducted to analyze the acquired panel data.

The results show that the central position has an inverted U-shaped effect on the integrator's ability to influence standardization and that the brokerage position has a positive effect. We also find that the underlying mechanism of the two types of network positions impacts the integrator's ability to influence standardization and that it has two modes: knowledge integration in related domains and knowledge integration in nonrelated domains. Moreover, technological complexity attenuates the effect of the central position and strengthens the effect of the brokerage position on the integrator's ability to influence standardization.

This paper contributes to the theoretical research on CoPS manufacturing and innovation and complements knowledge-based theory. The results could prove enlightening for integrators facing complex technological environments, allowing them to establish a reasonable external knowledge search strategy and choose appropriate cooperation partners according to their knowledge domains.

The purpose of this paper is to investigate the pros and cons of service standardization (vs customization) from the consumer’s perspective, the key factors influencing consumers’ preference for standardized (vs customized) services and the outcomes of service standardization (vs customization).

The authors conducted a qualitative study and two behavioral experiments to test the hypotheses.

The authors find that the advantages of service customization include greater perceived control and higher consumer satisfaction. The drawbacks of service customization include greater perceived risk. These findings also suggest that consumers’ preference for standardized (vs customized) service depends on their consumption goal. Specifically, consumers with a hedonic goal tend to prefer customized services, while those with a utilitarian goal tend to prefer standardized services. These effects are moderated by their need for uniqueness.

The qualitative and experimental studies in this research reveal the antecedents (utilitarian vs hedonic goal) on consumer preference for service standardization versus customization, as well as the consequences in terms of perceived risk, consumer satisfaction and perceived control. The experimental studies were conducted with Chinese and American consumers, respectively, which lend credence to the robustness of the findings.

Results of the present research provide new insights into service standardization versus customization and have significant practical implications. In particular, service organizations should consider designing the appropriate service mode based on consumers’ characteristics, particularly their consumption goals and their need for uniqueness. If the customers focus on efficiency and functionality, the organization should try to provide standardized services. In contrast, for customers who are seeking fun and a novel experience, the service firm should try to tailor to their hedonic needs.

While previous research identifies “heterogeneity” as a key characteristic of services in general, the present findings qualify this received wisdom. In particular, the authors show that consumers’ preference for service standardization versus customization is a function of their consumption goal and need for uniqueness. Thus, the present findings refine the current understanding of service heterogeneity, which makes a significant contribution to the services marketing literature.

The purpose of this mainly conceptual paper is to analyze key changes in the institutional setting for standardization and to discuss what they indicate about further developments of the mobile sector. The intention is that this conceptual analysis will complement and contextualize the analysis of Nordic players found in the other papers of this special issue.

The paper is concerned with issues of industrial organization. The paper presents a treatment of industrial dynamics in them mobile telecom sector and the changing role of standards in it. We approach the substantial changes in the mobile telecom sector, focusing on the correspondence of the changes in the standards system to overall industry dynamics. Empirical information from the Symbian case is used to illustrate the hypothesis of standardization process and of the industry at large.

The paper identifies changing patters in the organization of technological standardization which represents a microcosm of the larger reorganization of the sector. Nordic actors, whose present position owes much to success in linking capabilities to sequential mobile standards. The paper draws out implications of the limits to “intergenerational leveraging” in standards.

The major contribution of the paper is to focus on changes in the organization of the standardization process in order to discuss the industrial dynamics of an industry which is undergoing a period of rapid change. Its reference to industrial dynamics perspective allows it to link the literature on dominant design to the field of standards research.

Prior studies on product standardization–adaptation in multinational corporations (MNCs) have revealed environmental factors that can influence the choices of MNCs. However, these studies have not shown how these choices are made behind the scenes in new product development (NPD). In many industries, MNCs face the dual pressures for product standardization and adaptation from the environment. This study aims to explore how MNCs facing dual pressures can make choices of product standardization–adaptation in NPD.

A qualitative case study of four high-performing MNCs was conducted. The four MNCs were selected using the theoretical sampling approach. Data were collected, mainly through 74 semi-structured interviews. Coding was conducted and four aggregate dimensions were generated.

This study reveals that choices of product standardization–adaptation are made through a process in MNCs’ NPD, including four steps – organizing for NPD, organizational diversity, cross-unit integration and combination of design practices. In addition, MNCs adopt different process variants to address different environmental pressures.

This research focuses on high-performing MNCs in manufacturing industries. Future research can explore different types of firms.

Managers in MNCs should focus more on the process of choices for product standardization–adaptation, than on the level of product standardization–adaptation. They should also keep monitoring the environmental pressure and employ experienced engineers.

By focusing on NPD, the authors shift the attention from product standardization–adaptation to product feature standardization–adaptation in MNCs, which is a fresh and refined perspective. The authors show a process in NPD composed of activities and mechanisms that managers might use for handling product standardization–adaptation challenges in MNCs. The authors contribute to the area of cross-unit integration in MNCs’ NPD by revealing mental mechanisms for mitigating tensions in cross-unit interactions.

This paper aims to explore the evolution mechanism of resources in a standard alliance that are matched with resources required at different standardization stages from the viewpoint of dynamic matching. How core enterprises in an alliance allocate resources, select member enterprises and maintain the normal operation of an alliance, according to the resource evolution of a standard alliance, is an important issue when dealing with the implementation of technology standardization.

The authors have chosen the Intelligent Grouping and Resource Sharing (IGRS) standard alliance of computer companies in China as the object of this study. The authors have built indices to identify core enterprises in the alliance from the viewpoint of network organization. The authors also collected data from authoritative news websites concerning patents and cooperative projects undertaken by 216 enterprises in the IGRS alliance during the period from 2002 to 2016, and they have computed and analyzed these data by using UCINET 6.0 software and social network analysis methodology to identify core enterprises at different standardization stages, thus revealing the evolution mechanism for resources in the standard alliance.

Technology standardization is divided into R&D, industrialization and marketization stages, and the standard alliance requires different resources to satisfy what is required at each of those different standardization stages. While technology standardization is a process during which technology systems standards are continuously being perfected and the standard product market is continuously expanding, the development of technology standardization affects the evolutionary processes of the core enterprises and affects the selection of member enterprises in the standard alliance.

The results obtained will assist the standard alliance to select proper member enterprises and dynamically match the alliance’s resources with the resources required at different standardization stages to speed up the implementation of independent standardization in China.

This study demonstrates the evolution mechanism of resources in technology standard alliances at different standardization stages by using quantitative analysis methodology, and it enriches the research on which elements are influential for technology standardization’s development in the context of China’s social, economic and cultural characteristics.