Search results

This article reviews the quantitative marketing literature on artificial intelligence (AI) through an economics lens. We apply the framework in Prediction Machines: The Simple Economics of Artificial Intelligence to systematically categorize 96 research papers on AI in marketing academia into five levels of impact, which are prediction, decision, tool, strategy, and society. For each paper, we further identify each individual component of a task, the research question, the AI model used, and the broad decision type. Overall, we find there are fewer marketing papers focusing on strategy and society, and accordingly, we discuss future research opportunities in those areas.

Given the maturation of the internet and virtual communities, an important emerging issue in the humanities and social sciences is how to accurately analyze the vast quantity of documents on public and social network websites. Therefore, this chapter integrates political blogs and news articles to develop a public mood dynamic prediction model for the stock market, while referencing the behavioral finance perspective and online political community characteristics. The goal of this chapter is to apply a big data and opinion mining approach to a sentiment analysis for the relationship between political status and economic development in Taiwan. The proposed model is verified using experimental datasets collected from ChinaTimes.com, cnYES.com, Yahoo stock market news, and Google stock market news, covering the period from January 1, 2016 to June 30, 2017. The empirical results indicate the accuracy rate with which the proposed model forecasts stock prices.

The chapter aims to highlight developments in photography over the last two centuries, with an emphasis on the switch from analog to digital, and the emergence of Web 2.0 technologies, online photo management sites, and camera phones.

The chapter is a culmination of some of the key literature and research papers on photography, Web 2.0, Flickr, camera phones, and tagging, and is based on the author’s opinion and interpretation.

The chapter reports on how the switch from analog to digital has changed the methods for capturing, organizing, and sharing photographs. In addition, the emergence of Web 2.0 technologies and camera phones have begun to fundamentally change the way that people think about images and the kinds of things that people take photographs of.

The originality of the chapter lies in its predictions about the future direction of photography. The chapter will be of value to those interested in photography, and also to those responsible for the future development of photographic technology.

The increasing availability of eXtensible Business Reporting Language (XBRL) financial statements motivates additional investigation of whether XBRL’s search-facilitating technology (SFT) and enhanced viewing capabilities facilitate information search and improve financial analysis decision quality and efficiency. This experiment investigates how using XBRL technology to view financial statements influences novice investors’ decision quality by affecting decision processes such as search strategy and effort, as well as decision efficiency (accuracy/effort) in a financial statement analysis task. In the experiment, randomly assigned student participants (n = 102) invested in companies using either static PDF-formatted or XBRL-enabled financial statements. No differences in decision quality (i.e., accuracy) due to technology use were observed. However, participants in the XBRL condition examined less information, used more directed search processes, and evidenced greater efficiency than did participants assigned to the PDF condition. Hence, the results suggest that XBRL SFT affects the use of differing decision processes relative to PDF technology.

The advent of new enabling technologies and the surge in corporate scandals has combined to increase the supply, the demand, and the development of enabling technologies for a new system of continuous assurance and measurement. This paper positions continuous assurance (CA) as a methodology for the analytic monitoring of corporate business processes, taking advantage of the automation and integration of business processes brought about by information technologies. Continuous analytic monitoring-based assurance will change the objectives, timing, processes, tools, and outcomes of the assurance process.

The objectives of assurance will expand to encompass a wide set of qualitative and quantitative management reports. The nature of this assurance will be closer to supervisory activities and will involve intensive interchange with more of the firm s stakeholders than just its shareholders. The timing of the audit process will be very close to the event, automated, and will conform to the natural life cycle of the underlying business processes. The processes of assurance will change dramatically to being meta-supervisory in nature, intrusive with the potential of process interruption, and focusing on very different forms of evidential matter than the traditional audit. The tools of the audit will expand considerably with the emergence of major forms of new auditing methods relying heavily on an integrated set of automated information technology (IT) and analytical tools. These will include automatic confirmations (confirmatory extranets), control tags (transparent tagging) tools, continuity equations, and time-series cross-sectional analytics. Finally, the outcomes of the continuous assurance process will entail an expanded set of assurances, evergreen opinions, some future assurances, some improvement on control processes (through incorporating CA tests), and some improved data integrity.

A continuous audit is a methodology that enables independent auditors to provide written assurance on a subject matter, for which an entity’s management is responsible, using a series of auditors’ reports issued virtually simultaneously with, or a short period of time after, the occurrence of events underlying the subject matter.

• –

  CICA/AICPA Research Study on Continuous Auditing (1999)

CICA/AICPA Research Study on Continuous Auditing (1999)

Companies must disclose certain information on a current basis.

• –

  Corporate and Auditing Accountability, Responsibility, and Transparency (Sarbanes-Oxley) Act (2002)

Corporate and Auditing Accountability, Responsibility, and Transparency (Sarbanes-Oxley) Act (2002)

We provide an overview of how artificial intelligence is transforming the identification, structuring, and prioritization of customer needs – known as the voice of the customer (VOC). First, we summarize how the VOC helps firms gain insights on using user-generated data. Second, we discuss the types of user-generated data and the challenges associated with analyzing each type of data. Third, we describe common methods, matched to the firms' goals and the structure of the data, that are used to analyze the VOC. Fourth, and most importantly, we map the methods to relevant applications, providing guidance to select the appropriate method to address the desired research questions.

To describe how a defined video reflection prompt for preservice mathematics teachers shaped their reflective writing, which was examined using academic reflection as a genre model.

Academic reflection as a genre model was used to unpack the reflective processes evident in preservice teachers’ written reflections on a practicum teaching experience in the context of a methods course assignment, prior to any formal instruction about reflective genre. This chapter examines how the quality of participants’ reflective writing corresponded with two promising products of reflection – the accuracy of participants’ claims about the effectiveness of instructional tasks used during teaching and the quality of suggested revisions to the lesson.

The findings indicate that the extent to which participants engaged with the required parts of the assignment corresponded with the accuracy of their claims about the effectiveness of instructional tasks and the quality of revisions they suggested to the lesson. The authors discuss the writing produced by the participants, providing examples from their reflections to demonstrate preservice teachers’ initial competencies in using genre.

Informed by the nature of writing produced by the participants, the authors extend the model of reflection as a genre and suggest how it could be used to teach preservice teachers to effectively structure reflective writing. Furthermore, the authors offer recommendations for how to define the video reflection prompt to serve as a more effective scaffold of preservice teachers’ analysis of student learning.

Reverse supply chain (RSC) is an extension of the traditional supply chain (TSC) motivated by environmental requirements and economic incentives. TSC management deals with planning, executing, monitoring, and controlling a collection of organizations, activities, resources, people, technology, and information as the materials and products move from manufacturers to the consumers. Except for a short warranty period, TSC excludes most of the responsibilities toward the product beyond the point of sale. However, because of growing environmental awareness and regulations (e.g. product stewardship statute), TSC alone is no longer an adequate industrial practice. New regulations and public awareness have forced manufacturers to take responsibilities of products when they reach their end of lives. This has necessitated the creation of an infrastructure, known as RSC, which includes collection, transportation, and management of end-of-life products (EOLPs). The advantages of implementing RSC include the reduction in the use of virgin resources, the decrease in the materials sent to landfills and the cost savings stemming from the reuse of EOLPs, disassembled components, and recycled materials. TSC and RSC together represent a closed loop of materials flow. The whole system of organizations, activities, resources, people, technology, and information flowing in this closed loop is known as the closed-loop supply chain (CLSC).

In RSC, the management of EOLPs includes cleaning, disassembly, sorting, inspecting, and recovery or disposal. The recovery could take several forms depending on the condition of EOLPs, namely, product recovery (refurbishing, remanufacturing, repairing), component recovery (cannibalization), and material recovery (recycling). However, neither the quality nor the quantity of returning EOLPs is predictable. This unpredictable nature of RSC is what makes its management challenging and necessitates innovative management science solutions to control it.

In this chapter, we address the order-driven component and product recovery (ODCPR) problem for sensor-embedded products (SEPs) in an RSC. SEPs contain sensors and radio-frequency identification tags implanted in them at the time of their production to monitor their critical components throughout their lives. By facilitating data collection during product usage, these embedded sensors enable one to predict product/component failures and estimate the remaining life of components as the products reach their end of lives. In an ODCPR system, EOLPs are either cannibalized or refurbished. Refurbishment activities are carried out to meet the demand for products and may require reusable components. The purpose of cannibalization is to recover a limited number of reusable components for customers and internal use. Internal component demand stems from the component requirements in the refurbishment operation. It is assumed that the customers have specific remaining-life requirements on components and products. Therefore, the problem is to find the optimal subset and sequence of the EOLPs to cannibalize and refurbish so that (1) the remaining-life-based demands are satisfied while making sure that the necessary reusable components are extracted before attempting to refurbish an EOLP and (2) the total system cost is minimized. We show that the problem could be formulated as an integer nonlinear program. We then develop a hybrid genetic algorithm to solve the problem that is shown to provide excellent results. A numerical example is presented to illustrate the methodology.