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Book part
Publication date:
1 February 2007
Consumer Responses to Price and its Contextual Information Cues
Dhruv Grewal
and
Larry D. Compeau
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Review of Marketing Research
Type
:
Book
DOI
:
https://doi.org/10.1108/S1548-6435(2007)0000003008
ISBN
:
978-0-7656-1306-6
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