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Case study
Publication date: 20 January 2017
Focuses on a simple question: should Zimmer develop a gender-specific artificial knee? The decision is complicated because while the idea seems to make sense, there is little…
Abstract
Focuses on a simple question: should Zimmer develop a gender-specific artificial knee? The decision is complicated because while the idea seems to make sense, there is little clinical evidence that a gender-specific knee produces superior patient outcomes, and orthopedic surgeons are likely to be skeptical of the innovation.
To teach new product strategy and growth strategy, and introduce students to the medical device industry.
Details
Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
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