Zimmer: The Gender-Specific Knee

Abstract

Focuses on a simple question: should Zimmer develop a gender-specific artificial knee? The decision is complicated because while the idea seems to make sense, there is little clinical evidence that a gender-specific knee produces superior patient outcomes, and orthopedic surgeons are likely to be skeptical of the innovation.

To teach new product strategy and growth strategy, and introduce students to the medical device industry.

Citation

Calkins, T. and Joseph, H. (2017), "Zimmer: The Gender-Specific Knee", . https://doi.org/10.1108/case.kellogg.2016.000422