Zimmer: The Gender-Specific Knee

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To teach new product strategy and growth strategy, and introduce students to the medical device industry.

Keywords

Citation

Calkins, T. and Joseph, H. (2017), "Zimmer: The Gender-Specific Knee", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000422

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Publisher

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Kellogg School of Management

Copyright © 2007, The Kellogg School of Management at Northwestern University

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