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The relationship between tourism development and its impacts on resident attitudes toward tourism has been widely discussed in literature. Not much attention, however, has been paid to residents’ role in tourism from the perspective of place identity theories. Based on a conceptual framework introduced by Palme, Koenig-Lewis, and Jones, this study applied the social identity theory in examining the relationship between resident’s place-based social identity and support for tourism. The results showed that both the cognitive and affective social identity components had significant effects on resident’s conative attitudes of support for tourism. What remains unsolved is which component is more significant and should be targeted in destination marketing. Theoretical and practical implications were discussed and recommended.

Oklahoma's attractions have not caught much attention from either the international tourists or tourism researchers. In order to promote international tourism and make effective marketing strategy, it is important for Oklahoma to be well informed of visitors’ perceptions prior to any actual campaigns. A survey was conducted at Oklahoma's twelve Welcome Centers in 2002 and 202 valid questionnaires were returned. Based on the survey, Oklahoma's underlying attraction dimensions were examined and the dimensions that determined Oklahoma's overall attractiveness were identified. Implications of this study were further discussed and recommended.

The theory of planned behavior (TPB) and place image have both been the foci of studies in understanding one’s intentional visit behavior in leisure research. Few studies, however, have ever attempted to differentiate the roles of attitude and image in predicting visitors’ intentional behaviors. This study is designed to fulfill this gap by examining the two concepts together in the context of responsible casino gaming. Based on the TPB and the concept of place image, a predicting model of visitor’s intentional behavior was posited and tested, based on a survey dataset collected in an American Midwest city. This study concluded that visitor’s attitude and perception of place image both play significant and distinctive roles in predicting visitor’s intentional behavior, and such perceptual discrepancies between attitude and image should be reflected and highlighted in leisure and marketing. Implications of this study in terms of leisure marketing are discussed.

After achieving great success in developing international travel business, China’s tourism authorities, the local and international travel agencies and lodging companies are now diverting their attention to the untapped and big potential market of China’s domestic tourism business. By using a comparison approach, this study examines the current features of China’s domestic tourism. Various aspects of China’s domestic tourism are analyzed and discussed in a way of comparison with the USA. The aspects are: sources of information used by tourists, tourists’ transport and lodging patterns, tourists’ traveling activities and spending patterns, and governments’ role in domestic tourism. Discussions and conclusions are made based on a series of comparisons. Implications for both China’s government and travel agencies and international companies interested in China’s domestic travel business are provided.