International Visitors’ Perceptions of Oklahoma

Abstract

Oklahoma's attractions have not caught much attention from either the international tourists or tourism researchers. In order to promote international tourism and make effective marketing strategy, it is important for Oklahoma to be well informed of visitors’ perceptions prior to any actual campaigns. A survey was conducted at Oklahoma's twelve Welcome Centers in 2002 and 202 valid questionnaires were returned. Based on the survey, Oklahoma's underlying attraction dimensions were examined and the dimensions that determined Oklahoma's overall attractiveness were identified. Implications of this study were further discussed and recommended.

Citation

Wang, S. (2006), "International Visitors’ Perceptions of Oklahoma", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 239-253. https://doi.org/10.1016/S1745-3542(05)02012-6