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Open Access
Article
Publication date: 30 August 2023

Christoffer Weland Johannes Lindström, Behzad Maleki Vishkaei and Pietro De Giovanni

This study analyzes how tech firms can implement the modern wave of subscription-based business model (SBBM), including value proposition, value creation, value capture and…

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Abstract

Purpose

This study analyzes how tech firms can implement the modern wave of subscription-based business model (SBBM), including value proposition, value creation, value capture and performance. In fact, these elements push tech firms to move from traditional to SBBMs.

Design/methodology/approach

To achieve the objectives of this study, we initially construct a theoretical framework for applying SBBM. Subsequently, we employ qualitative research to examine the current implementation of the subscription-based economy within tech firms.

Findings

A successful SBBM necessitates capturing value through sustainable revenue transactions and revising aspects of the value proposition, creation and capture. Continuous improvement through business value analysis is imperative. Additionally, an agile operations system is vital to address revenue complexities, enable data collection and enhance value proposition, service innovation, churn rate and customer retention, which are essential for SBBM maintenance.

Originality/value

This study delves into how the subscription-based economy is reshaping the business models of tech firms. Beyond exploring the theoretical foundation of this transformative path, this study offers actionable insights on enhancing the value proposition, creation, capture and business value within subscription-based economy frameworks.

Details

International Journal of Industrial Engineering and Operations Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2690-6090

Keywords

Article
Publication date: 22 August 2022

Ranjan Chaudhuri, Sheshadri Chatterjee, Arka Ghosh, Demetris Vrontis and Alkis Thrassou

The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors of…

Abstract

Purpose

The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors of success of car subscription as a business model.

Design/methodology/approach

The study evaluates the car sharing model against the sustainable development goals defined by the United Nations in 2019. Individual interviews were performed for preliminary understanding of the factors affecting consumers' choices. Subsequently, through two phases of data collection, factor analysis and path model analysis were performed to identify and confirm latent factors. Consumer market segmentation was performed using cluster analysis.

Findings

Car sharing was found to have an overall positive net impact, with certain potential negative dimensions. Willingness, financial affordability, location and experience were identified as the key factors of consumers opting for car subscriptions. The findings further highlight the significant business potentialities of car subscription in India, consequent also to consumers' attitudes toward car ownership.

Practical implications

The research has substantial implications for both society and business, with the former being presented with an innovative sustainable means of transportation, and the latter with the elements of success of an entrepreneurial business model to support the former.

Originality/value

The study is a pioneer in objectively evaluating and prescribing positive social and business value creation for and through car subscription in India, based on consumer analysis.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 10 November 2023

Yogesh Sharma and Rajeev Sijariya

The purpose of this study is to examine the trends and developments of subscription business models (SBMs) over the past two decades.

Abstract

Purpose

The purpose of this study is to examine the trends and developments of subscription business models (SBMs) over the past two decades.

Design/methodology/approach

The study extracted 469 documents (articles and reviews) from the Scopus database during 2000–2022 and analysed 132 documents (articles and reviews). A bibliometric methodology of scientific mapping was employed, including a cluster analysis based on the bibliographic coupling of documents. Content analysis was also conducted to reveal emerging trends in SBMs.

Findings

The study revealed six emerging themes in SBMs related to consumer behaviour, digital advertising, online news media, journal publications, circular economy and sustainability strategies.

Originality/value

The results of this study provide new and unique insights into the development and trends of SBMs over the past two decades and offer guidance for future researchers to investigate further the phenomenon of SBMs in emerging areas.

Details

Journal of Service Theory and Practice, vol. 34 no. 2
Type: Research Article
ISSN: 2055-6225

Keywords

Open Access
Article
Publication date: 26 September 2023

René Hubert Kerschbaumer, Thomas Foscht and Andreas B. Eisingerich

The trend toward subscription economy accelerated the rise of access-based consumption models for durable consumer goods, replacing individual ownership with subscription

Abstract

Purpose

The trend toward subscription economy accelerated the rise of access-based consumption models for durable consumer goods, replacing individual ownership with subscription contracts. At the same time, disruptive platform businesses have arisen in several consumer markets, bypassing traditional value chains while growing through network effects. In a conceptual approach, the authors address the future market for durable consumer goods in light of developments toward access-based consumption, subscription models and platform business models.

Design/methodology/approach

In a conceptual approach, the authors apply a scenario analysis following the Framework Foresight method and address trends, constants, plans and projections shaping the future market of subscriptions for durable goods. The authors create a baseline scenario and two alternative scenarios for the future of consumer durables and thereby discuss platform growth stages and implications for manufacturer brands.

Findings

The rising market power of platform companies leads to a baseline scenario where these platforms enter the market of subscriptions for durable goods. Alternative scenario 1 addresses the successful market entry of new platform businesses. In contrast, alternative scenario 2 describes the rise of manufacturer brand platforms.

Originality/value

This conceptual research enriches the discussion of access-based business models by creating scenarios depicting possible future developments. Moreover, it adds to the increasing focus on platform business models and thereby addresses the role of traditional manufacturer brands in markets for durable consumer goods subscriptions.

Details

Journal of Business Strategy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0275-6668

Keywords

Abstract

Details

Rethinking the Business Models of Business Schools
Type: Book
ISBN: 978-1-78754-875-6

Article
Publication date: 23 December 2020

Merlin Stone, Eleni Aravopoulou, Ryan Stott, Brett David Parnell, Jon Machtynger, Bryan Foss and Liz Machtynger

The purpose of this paper is to show how the business model of the information and communications technology (ICT) industry has evolved and the general differences that evolution…

Abstract

Purpose

The purpose of this paper is to show how the business model of the information and communications technology (ICT) industry has evolved and the general differences that evolution has made to information management.

Design/methodology/approach

Literature review was carried out accompanied by conceptual analysis.

Findings

It shows that changes in the business model of the ICT industry have been quite dramatic and have led to significant changes in the structure of the industry.

Research limitations/implications

This research is based on analysis of the ICT industry. The analysis could be broadened to include other industries. Research into business model change should consider adopting the evolutionary approach taken in this paper.

Practical implications

Managers in the ICT industry should factor the likely evolution of business models in their industry into their planning.

Social implications

Government policymakers considering how to stimulate the development of the ICT industry in their country should be aware of the moving nature of their target.

Originality/value

This is one of the first papers to apply the evolutionary approach to business model change.

Open Access
Article
Publication date: 23 July 2021

Brenda Nansubuga and Christian Kowalkowski

Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and…

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Abstract

Purpose

Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice.

Design/methodology/approach

Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020.

Findings

The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing.

Practical implications

For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success.

Originality/value

This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

Details

Journal of Service Management, vol. 32 no. 6
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 23 August 2022

Carl Kühl, Heather Dawn Skipworth, Michael Bourlakis and Emel Aktas

This paper aims to examine the relationships between macro-, meso- and micro-level contextual factors that enable or inhibit the contribution of product service systems (PSS) to…

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Abstract

Purpose

This paper aims to examine the relationships between macro-, meso- and micro-level contextual factors that enable or inhibit the contribution of product service systems (PSS) to circularity. It is informed by the natural resource-based view (NRBV) and the multi-level perspective as theoretical lenses.

Design/methodology/approach

A theory elaboration approach is used through three in-depth case studies of UK and German manufacturers. Case studies provide use- and result-oriented PSS for personal computers, power tools and wind turbines. Multiple sources of evidence, including 20 semi-structured interviews, company documents and quantitative data, are triangulated to improve the validity of the results.

Findings

Empirical evidence for relationships between macro-, meso- and micro-level contextual factors show significant barriers to the extending and cycling of resource loops, primarily through maintenance, repairs and refurbishment. A firm’s environmental awareness has a determining role in the contribution of PSS to circularity. The evidence from two use-oriented PSS reveals different circularity maturity levels.

Originality/value

This research makes three key contributions. Firstly, it elaborates on NRBV by showing that a firm’s environmental awareness determines product stewardship. The type of product stewardship practices depends on the enabling and inhibiting effects of macro- and meso-level factors. Secondly, it shows that use-oriented PSS have different circularity profiles and proposes three circularity maturity levels. Finally, it provides an empirically validated framework of macro-, meso- and micro-level enablers and barriers and how they interact to enable or inhibit circularity in PSS.

Details

International Journal of Operations & Production Management, vol. 43 no. 4
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 21 November 2008

Xuemei Tian, Bill Martin and Hepu Deng

The purpose of this paper is to report the findings from a research project aiming to investigate the implications of digitization for the Australian book publishing sector and in…

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Abstract

Purpose

The purpose of this paper is to report the findings from a research project aiming to investigate the implications of digitization for the Australian book publishing sector and in particular for current and emerging business models. Recognizing the dynamic nature of the publishing industry in Australia with the rapid development of information and communication technologies, this study aims to address several critical research questions in the publishing industry in Australia as follows: what are the major trends emerging within the publishing industry in Australia? What implications do these trends have for business models? What technologies and applications offer the greatest potential for supporting value creation activities and business model development in the digital era?

Design/methodology/approach

A comprehensive review of the literature on business models is conducted, in particular, in relation to the publishing industry. The current status of the technology used in the publishing industry is explored, and the overall profile of the Australian publishing industry is established with the use of a document analysis method based on secondary data available. This leads to the development of an online questionnaire for surveying the book publishers in Australia, and results in the conduct of 14 follow‐up case studies, the latter forming the basis for the current paper.

Findings

The findings are that global trends towards consolidation and increasing competition are replicated in Australia, and that business models are responding, for example, with the emergence of hybrid models, embodying traditional elements and those consequent on the advent of digitization. It is also clear that the internet and related network technologies, along with content and digital rights management technologies are emerging as key to change, but those strategic decisions are ultimately based on business drivers rather than on emerging technologies.

Practical implications

The research findings would be of significant benefits to Australian business, especially, the publishers in Australia in their endeavour to effectively deal with the challenges that the rapid advance in information and communication technologies has brought to every organization. These findings help organizations, including Australian publishers, realistically assess the impact of the digital technologies on their businesses and subsequently formulate effective policies and strategies for fully making use of the potential of the digital technologies for developing and sustaining their competitive advantages in the market.

Originality/value

The originality of this study is the use of a multi‐method approach for investigating the implications of digitization for the Australian book publishing sector and in particular for current and emerging business models. Such a study is of tremendous value to the Australian publishers due to the rapid advance of digital technologies; the need for a better understanding of the impacts of such technologies advances on publishers; and the increasing competitive market in publishing. The research findings would help Australian publishers and also other organizations develop specific strategies and polices for effectively dealing with the challenges from the rapid development of the digital technologies.

Details

Journal of Systems and Information Technology, vol. 10 no. 3
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 16 August 2021

Marc Logman

This conceptual paper studies how brand and business model architectures interact.

Abstract

Purpose

This conceptual paper studies how brand and business model architectures interact.

Design/methodology/approach

Confronting the literature on brand and business model architectures, a “problematizing review” perspective is taken in this article. To develop the conceptual framework, a cyclical process of theory generation based on a literature review and empirical evidence is used. Various interaction options between a brand and business model architecture are discussed in detail and illustrated with practical examples.

Findings

The conceptual grid allows positioning each brand and business model architectural move in a coherent way, emphasizing the alignment challenges of each positioning option. This study also sheds another light on “dynamic capabilities,” as companies not only need to mix, remix and orchestrate business model architecture decisions, but at the same time align these decisions with brand architecture decisions.

Originality/value

By confronting and integrating two research domains, a novel higher-order theoretical perspective is obtained. In this sense it contributes to a management school of thought that is more integrative and deals better with today's more complex and dynamic reality, in which business model and brand decisions cannot be taken independently.

Details

Marketing Intelligence & Planning, vol. 39 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

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