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The purpose of this paper is to discuss the role and importance of ethical and socially responsible activities within the context of direct marketing.
Abstract
Purpose
The purpose of this paper is to discuss the role and importance of ethical and socially responsible activities within the context of direct marketing.
Design/methodology/approach
The paper considers some of the prominent ethical and legal issues related to direct marketing in the context of the US market. It has been designed to make those involved in direct marketing activities more cognizant of potential pitfalls in the areas of ethics, social responsibility, and legal compliance and how to effectively address these issues.
Findings
In terms of ethical behavior, social responsibility, and legal restrictions, these will need to be integrated, both strategically and tactically, into all aspects of direct marketing activities. This is illustrated through anecdotal evidence, industry sources, real‐life/real‐time examples, and industry standards and regulations.
Originality/value
The underlying value of the paper is that, beyond showing the importance of ethical, socially responsible, and legal behavior on the part of the direct marketing firm it also provides guidelines as to how individual firms can establish a culture that fosters not just ethical and socially responsible behavior on the part of the firm and its employees, but also leads to higher levels of long‐term success.
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Kristjan Kikerpill, Andra Siibak and Suido Valli
Purpose: The study makes use of situational crime prevention framework for analyzing online community reactions to the banning of deepfake pornographic content from Reddit…
Abstract
Purpose: The study makes use of situational crime prevention framework for analyzing online community reactions to the banning of deepfake pornographic content from Reddit.
Methodology/approach: Qualitative text analysis of user comments posted to Reddit’s rule-change announcement (N = 582) was carried out. Analysis relied on the original 25 techniques of situational crime prevention that were adapted into a table of activities and mechanisms meant specifically for use with online platforms.
Findings: Analysis indicates that Reddit users voiced several shortcomings that are currently present in Reddit’s platform management approach. In particular, users emphasized issues related to the lack of a consistent and transparent approach to community rule enforcement, as users believed the rule changes to be sudden and poorly reasoned. The general reactionary nature of Reddit’s approach to moderating community-harming actions also was a point of emphasis, alongside the platform’s continued rigid stance on freedom of expression, even with regard to illegal and demeaning content. Regarding Reddit and the new rules on involuntary pornography and the sexualization of minors, enforcement of sitewide policy appears contingent on external influences, such as attention from mainstream media or financial matters, rather than stemming from an inherent stance on decreasing community-harming activities.
Research limitations: The study only pertains to a specific rule change by Reddit and subsequent reactions from the platform’s community. Future research is needed to test the applicability of the adapted table of 25 techniques of situational crime prevention in the context of other online platforms.
Originality/value: First, the study applies the situational crime prevention approach in the context of moderating online platforms. Second, results from the study shed light on current practices in online content moderation from the perspective of criminological theory, as well as inform specific actions that can be taken to decrease the presence of community-harming phenomena and improve the enforcement of sitewide policy rules in general. Finally, by adapting the original 25 techniques of situational crime prevention to online content moderation, the study suggests a tentative roadmap for similar research in the future.
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Approaches to the sociology of culture have largely been constituted around the long tradition of functionalism in sociology. This has hampered the field greatly. Among other…
Abstract
Approaches to the sociology of culture have largely been constituted around the long tradition of functionalism in sociology. This has hampered the field greatly. Among other shortcomings, this intellectual foundation has led to a limited understanding of ideology and civil society, a conservative political orientation and an overdeterministic view of social action and the actor. In this paper, I explore and then apply a new approach to the sociology of culture, one that attempts to conceptualize more robustly the dynamics of ideology, ideological conflict and civil society. As part of this project, I endeavor to map out a critical cultural perspective that establishes a multidimensional understanding of the contingency of social action.
Various politicians and public commentators seek to deny birthright citizenship to children born in the United States to undocumented or temporary migrants. Among their claims…
Abstract
Various politicians and public commentators seek to deny birthright citizenship to children born in the United States to undocumented or temporary migrants. Among their claims, critics of universal birthright citizenship contend that the practice flies in the face of liberal principles, in which both individuals and the state should consent to membership. From this perspective, citizenship through naturalization is valorized, since it rests on the affirmative choice of the immigrant and the clear consent of the state. This chapter proposes a different approach to these debates, one that underscores the principles of inclusion and equality. The argument rests on empirical evidence on how those affected by these debates – foreign-born residents and their U.S.-born children – understand belonging in the United States. Interviews with 182 U.S.-born youth and their immigrant parents born in Mexico, China, and Vietnam show that despite a discourse portraying U.S. citizenship as a civic and political affiliation blind to ascriptive traits, many of those interviewed equate “being American” with racial majority status, affluence, and privilege. For many immigrants, membership through naturalization – the exemplar of citizenship by consent – does not overcome a lingering sense of outsider status. Perhaps surprisingly, birthright citizenship offers an egalitarian promise: it is a color-blind and class-blind path to membership. The Citizenship Clause of Fourteenth Amendment provides constitutional legitimacy for the ideals of inclusion and equality, facilitating immigrant integration and communal membership through citizenship.
W. Timothy Coombs, Sherry Jean Holladay and An-Sofie Claeys
The purpose of this paper is to address the under-researched issue of how formal determinations of organizational responsibility for a crisis affect the effectiveness of the…
Abstract
Purpose
The purpose of this paper is to address the under-researched issue of how formal determinations of organizational responsibility for a crisis affect the effectiveness of the denial strategy in protecting organizational reputation. Because studies that omit later determinations of responsibility produce misleading representations of the value of denial, a pilot study and primary study investigated how later determinations of organizational culpability in a management misconduct crisis interact with crisis response strategies to affect reputation and anger.
Design/methodology/approach
Two studies used experimental designs to assess how denial interacted with determinations of crisis responsibility to influence reputation and anger.
Findings
The pilot study demonstrated reputational damage and stakeholder anger increased when an organization initially denied responsibility and then was found to be responsible for the crisis. The second study replicated the pilot study findings and also demonstrated that later determinations of guilt decreased reputation scores. When found guilty, the organization’s reputation was significantly more favorable when the positive action strategy was used. Comparison of three response strategies (no response, denial, and positive action) revealed the denial and no response conditions were significantly less effective than the positive response strategy when the organization was found guilty.
Research limitations/implications
Paper demonstrates the need for research on the denial strategy to consider later determinations of crisis responsibility (guilt) when assessing denial’s impact on organizational reputation.
Practical implications
When selecting response strategies in situations where crisis responsibility is unclear, practitioners should consider how later determinations of responsibility could affect reputation.
Originality/value
This paper questions past research on the value of the denial strategy, integrates findings from the trust violations research, and demonstrates the importance of considering formal judgments of organizational responsibility when selecting crisis response strategies.
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Adrian Pryce, Nada K. Kakabadse and Tom Lloyd
This paper seeks to make the case for new research into the perceived fairness and impact of executive pay.
Abstract
Purpose
This paper seeks to make the case for new research into the perceived fairness and impact of executive pay.
Design/methodology/approach
The paper reviews the literature regarding executive compensation and corporate performance and examines the evidence that a more egalitarian approach to pay could be justified in terms of long‐term shareholder value.
Findings
There would appear to be no evidence to suggest that the growing gap between the pay of executives and that of the average employee generates long‐term enterprise value, and it may even be detrimental to firms, if not the liberal capitalist consensus on which the corporate licence to operate is based.
Research limitations/implications
The paper outlines a new approach to tracking income differentials with corporate performance through the development of a corporate Gini coefficient “league table”.
Social implications
The proposed research is expected to point towards better practice in executive remuneration, and support the growing momentum for a sustainable and enlightened approach to business, in which the key goal is long‐term enterprise value based on a fair distribution of the rewards of business.
Originality/value
In producing a deeper understanding of the impact of widening income differentials, the paper should be of interest to senior executives in publicly quoted companies as well as press commentators, government officials and academics.
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This bibliographic essay examines the scope and variety of nonfiction works in comics form with the intent of expanding librarians’ awareness of the diversity of such materials…
Abstract
Purpose
This bibliographic essay examines the scope and variety of nonfiction works in comics form with the intent of expanding librarians’ awareness of the diversity of such materials and serving as a resource for librarians.
Design/methodology/approach
It provides some theoretical background for understanding what constitutes nonfiction in graphic form and an overview of works available in print.
Findings
The article provides a representative (but not comprehensive) survey of graphic nonfiction works in the genres of memoir, travel, journalism, history, biography, science, essays and educational materials.
Research limitations/implications
The essay focuses on materials published in books in English; the library world would benefit from subsequent research exploring the richness of materials available in other formats and other languages.
Originality/value
The field of graphic nonfiction is expanding, and this article serves as a guide for libraries interested in building or expanding collections in this format.
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The purpose of this paper is to examine distinctions between embeddedness and belonging in ethnographic fieldwork to make sense of a researcher's identity position in the field…
Abstract
Purpose
The purpose of this paper is to examine distinctions between embeddedness and belonging in ethnographic fieldwork to make sense of a researcher's identity position in the field.
Design/methodology/approach
A confessional ethnographic narrative was retrospectively crafted from field notes from a 12-month fieldwork period. This narrative is presented and critically discussed to problematize the author's remembered sense of place and temporality in the field.
Findings
Regardless of whether a researcher “longs to belong” in the field, the paper finds that the research and the researcher belongs to the field. The temporality of an ethnographer's being in the field causes its inhabitants, the research participants to assign him/her a distinct and hybrid identity position.
Research limitations/implications
It is recognized that the research presented is bound by nostalgia. However, such reflexive intersubjectivity must be accounted for in ethnography. The identity position of a researcher influences the research process and outcomes. And that identity is not at the discretion of the researcher.
Originality/value
Adopting the trope of habitus and postcolonial principles, this research illustrates the criticality of reflexive intersubjectivity in ethnography to positioning the researcher as “Other,” not the research participants. For organizational ethnographers, and qualitative researchers more widely, to recognize this ethical consideration has consequences for how fieldwork is practiced and reported.
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Jayne R. Beilke, Matthew J. Stuve and Maria A. Williams‐Hawkins
This article aims to provide a case study example of the uses of podcasting in a multicultural educational setting.
Abstract
Purpose
This article aims to provide a case study example of the uses of podcasting in a multicultural educational setting.
Design/methodology/approach
Pre‐service undergraduate teaching majors collaborated with graduate students enrolled in an educational technology course and clients of a community agency service minority, low‐income youth to produce a “radio” show podcast.
Findings
The project demonstrated the potential and limitations of using a podcast to improve the literacy skills of inner city youth and technical proficiency of pre‐service teaching majors.
Research limitations/implications
The study was limited to its one‐semester implementation phase.
Practical implications
This is an example of the use of technology among low‐income minority youth and its ability to close the digital divide as well as the social divide between inner city youth of color and white pre‐service teachers and technology majors.
Originality/value
Because of the digital divide, podcasting has not been introduced into under‐resourced environments such as inner‐city community agencies. Additionally, pre‐service teaching majors are not generally taught the pedagogical uses of MP3 players.
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