Search results
1 – 5 of 5
Rocio Rodriguez, Mornay Roberts-Lombard, Nils M. Høgevold and Göran Svensson
This study aims to propose a conceptual framework based on organisational and environmental indicators of business-to-business sellers’ sales performance in services firms.
Abstract
Purpose
This study aims to propose a conceptual framework based on organisational and environmental indicators of business-to-business sellers’ sales performance in services firms.
Design/methodology/approach
A descriptive research design was applied and data was gathered from 389 respondents across industries and different-sized services firms in Norway using a self-administered questionnaire.
Findings
Results show that the proposed six-dimensional framework of organisational and environmental indicators can be applied to manage seller–customer relationships in a business-to-business environment.
Research limitations/implications
A six-dimensional framework of organisational and environmental indicators is tested successfully in services firms.
Practical implications
Increasingly, services firms will need to work closely with business-to-business sellers to proactively adapt to market changes through a co-creation approach to build long-term seller–customer relationships.
Originality/value
To the best of the authors’ knowledge, no previous study has focused on relationship marketing in business-to-business relationships that proposes a conceptual framework based on organisational and environmental indicators of business-to-business sellers’ sales performance in services firms.
Details