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Article
Publication date: 10 May 2024

Büşra Topdağı Yazıcı, Nuran Irapoğlu and Hande Nur Güleçoğlu

This study aims to explore the impact of architecture on digital communication mediums, focusing on how social media shapes the public perception and discussion of architectural…

Abstract

Purpose

This study aims to explore the impact of architecture on digital communication mediums, focusing on how social media shapes the public perception and discussion of architectural spaces. It specifically examines the case of the Basilica Cistern/Istanbul, analysing social media interactions post-restoration.

Design/methodology/approach

Using newspaper archive scanning and survey technique, this study observed public content on Instagram focusing on the post-restoration period of the Basilica Cistern. 406 (283 valid) people who visited the Cistern and shared their experiences on Instagram between August 2022 and January 2023 participated in a survey. The analysis utilized Python for advanced correlation studies, enabling an in-depth exploration of the interplay between architectural features and social media sharing behaviours.

Findings

The analysis revealed that historical significance, lighting elements, role as a photographic backdrop significantly influenced sharing behaviours. Correlations were found between specific spatial features of the cistern and various sharing motivations, such as communication with people, personal gain, and popularity. The study highlights a diverse spectrum of motivations among users, emphasizing the relationship between these motivations and spatial features.

Research limitations/implications

This study underscores the necessity for further inquiry into the intricate dynamics among digital communication, architectural spaces, and user motivations. Limitations include potential challenges in gathering data from social media due to concerns of cyber fraud and the misuse of hashtags.

Originality/value

This research offers novel insights into the interplay between digital communication and architecture. It underscores the potential of digital platforms as valuable data sources for architectural theorizing and practice, particularly in understanding how restorations and architectural changes are perceived and discussed in the digital space.

Details

Open House International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 12 December 2022

Seunghyun Lee

Korea’s Institute for Basic Science (IBS), the first research institute dedicated to basic science in Korea, started ten years ago as part of a science policy called the Science…

56

Abstract

Purpose

Korea’s Institute for Basic Science (IBS), the first research institute dedicated to basic science in Korea, started ten years ago as part of a science policy called the Science Belt. It is noteworthy that Korea, with a short history of basic science, established such a research institute exclusively for basic science within a short period of time and made it one of the representative institutions of basic science in Korea. This paper aims to uncover the impetuses and constraints surrounding the policy of Science Belt, centering on the IBS.

Design/methodology/approach

Kingdon’s stream theory is used to clarify the factors that acted as impetuses or constraints for the Science Belt. For the analysis, in-depth interviews with the active policy participants were conducted in addition to the thorough literature review. The interviews enabled an in-depth understanding of the underlying factors for the Science Belt and the actual procedures of the policy decision.

Findings

This study found that the most powerful impetus in the Science Belt policymaking process was the President and a small group composed of a few scientists who played a leading role in the political stream. The constraint of the Science Belt was that the participation of scientist experts and governmental officials, the so-called invisible participants of Kingdon, was insignificant. In particular, there was no system in place to select policy alternatives for basic science through discussion between scientists and governmental officials.

Research limitations/implications

The temporal scope of this study was limited to policy formation, that is, until the establishment of IBS. Therefore, future studies shall conduct a research on the implementation of the actual policy, IBS’s achievements and IBS’s impact of Korea’s basic science community.

Originality/value

This study applied both a theoretical framework and in-depth interviews along with the literature overview to understand a policymaking process from various angles.

Details

Journal of Science and Technology Policy Management, vol. 15 no. 3
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 15 March 2024

Salman Majeed and Woo Gon Kim

To influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected…

Abstract

Purpose

To influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected technological stimuli, such as artificial intelligence, augmented reality (AR), virtual reality, social media and tech devices. However, the understanding of different hyperconnected touchpoints remained shallow and results mixed in previous literature, despite the fact that these touchpoints span different technological interfaces/devices and may influence consumer brand selection. This paper aims to solidify the conceptual underpinnings of the role of online hyperconnected stimuli, which may influence consumer psychological reactions in terms of brand selection and experience.

Design/methodology/approach

This paper is conceptual and presents a discussion based on extant literature from various international publishers.

Findings

The authors revealed different technological stimuli in the online hyperconnected environment that may influence consumer online hyperconnected brand selection (OHBS), perceived online hyperconnected brand experience (OHBE), perceived well-being and behavioral intention.

Originality/value

The conceptual understanding of OHBS and perceived OHBE was mixed and inconsistent in previous studies. This paper brings together extant literature to establish the conceptual understanding of antecedents and outcomes of OHBS, i.e. perceived OHBE, perceived well-being and behavioral intention, and presents a cohesive conceptual framework.

Details

Journal of Consumer Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

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