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1 – 10 of over 3000Mei Huang, Kexin Wang, Yue Liu and Shuangyu Xu
Effective post-disaster communication is essential for destination marketing organizations to encourage visitors following natural disasters. This research aimed to analyze the…
Abstract
Purpose
Effective post-disaster communication is essential for destination marketing organizations to encourage visitors following natural disasters. This research aimed to analyze the impact of two typical types of post-disaster communication messages – solidarity messages and testimonial messages – on post-disaster visiting intention. This research proposes effective communication strategies for post-disaster destination marketing.
Design/methodology/approach
For the case of Jiuzhai Valley, China, which experienced market recovery after two years of rebuilding following a 2017 earthquake, this study designed three contextual experiments based on post-disaster communication scenarios on the Internet and social media to test the causal chain between recovery message types and post-disaster visiting intentions. The data were analyzed using analysis of variance, independent samples t-tests, and the bootstrap method.
Findings
The results indicate that both solidarity messages and testimonial messages evoked higher visiting intention than the no-message group. However, solidarity messages (vs testimonial messages) were more effective when shared on the destination management organization's official account than when they were shared on an influencer's account, with their effects being mediated by the symbolic – as opposed to the hedonic – value of tourist behavior.
Practical implications
Destination management organizations should actively carry out marketing communication through the Internet and social media for areas that have experienced disasters. Crisis communicators should consider inviting popular social media influencers to visit the destination and share their experiences to enhance market confidence, while also paying more attention to the operation of official social media accounts.
Originality/value
This study sheds light on the use of the Internet and social media as tools for post-disaster marketing. By expanding on post-disaster communication theory, this study fills a research gap regarding the effectiveness of tourism marketing strategies after a crisis.
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Matteo La Torre, Patrizia Di Tullio, Paola Tamburro, Maurizio Massaro and Michele Antonio Rea
The Italian government addressed the first wave of its COVID-19 outbreak with a series of social restrictions and calculative practices, all branded with the slogan #istayathome…
Abstract
Purpose
The Italian government addressed the first wave of its COVID-19 outbreak with a series of social restrictions and calculative practices, all branded with the slogan #istayathome. The hashtag quickly went viral, becoming both a mandate and a mantra and, as the crisis played out, we witnessed the rise of the Italian social movement #istayathome. This study examines how the government's calculative practices led to #istayathome and the constituents that shaped this social movement.
Design/methodology/approach
The authors embrace social movement theory and the collective identity perspective to examine #istayathome as a collective action and social movement. Using passive netnography, text mining and interpretative text analysis enhanced by machine learning, the authors analysed just over 350,000 tweets made during the period March to May 2020, each brandishing the hashtag #istayathome.
Findings
The #istayathome movement gained traction as a response to the Italian government's call for collective action. Thus, people became an active part of mobilising collective responsibility, enhancing the government's plans. A collective identity on the part of the Italian people sustained the mass mobilisation, driven by cohesion, solidarity and a deep cultural trauma from COVID-19's dramatic effects. Popular culture and Italy's long traditions also helped to form the collective identity of #istayathome. This study found that calculative practices acted as a persuasive technology in forming this collective identity and mobilising people's collective action. Numbers stimulated the cognitive, moral and emotional connections of the social ties shaping collective identity and responsibility. Thus, through collective identity, calculative practices indirectly influenced mass social behaviors and the social movement.
Originality/value
This study offers a novel theoretical perspective and empirical knowledge to explain how government power affects people's culture and everyday life. It unveils the sociological drivers that mobilise collective behaviors and enriches the accounting literature on the effects of calculative practices in managing emergencies. The study contributes to theory by providing an understanding of how calculative practices can influence collective behaviors and can be used to construct informal networks that go beyond the government's traditional formalities.
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Johanna Sumiala, Katja Valaskivi, Minttu Tikka and Jukka Huhtamäki
Johanna Sumiala, Katja Valaskivi, Minttu Tikka and Jukka Huhtamäki
This study examined the association between media consumers' attitudes toward COVID-19-related content on mainstream, on-demand and social media and trust in the government's…
Abstract
Purpose
This study examined the association between media consumers' attitudes toward COVID-19-related content on mainstream, on-demand and social media and trust in the government's ability to handle the pandemic crisis.
Design/methodology/approach
The study is based on an online survey of a representative sample of 1,005 Israelis aged 18 and over and focused on consumers' perceptions of media contents as a source of information, social solidarity, criticism and anxiety.
Findings
Findings indicate that mainstream media were the primary source of pandemic information. A positive association was found between perceptions of mainstream media as a source of criticism and trust in government's actions. This association was negative regarding social and on-demand media. The more mainstream media contents were perceived as anxiety evoking, the lower participants' trust in government's actions. A positive association was found between perceptions that social media encouraged social solidarity and trust in governmental action.
Practical implications
Policymakers should take into consideration that various media operate synergistically to continually construct reality.
Originality/value
This study focuses on consumers' perceptions of COVID-related media contents, which are especially important in the current era of media outlet proliferation, distribution and impact on the government. The unique contribution is in the integrated application of media malaise theory, virtuous circle theory and echo chamber theory to explain the correlation between media consumption and public trust during a global crisis in the era of diverse media outlets.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0299.
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Sarah De Nardi and Melissa Phillips
The purpose of this paper is to draw on data from interviews with six Italian migrant service providers and media stories in Italy and Australia to weave a comparative snapshot of…
Abstract
Purpose
The purpose of this paper is to draw on data from interviews with six Italian migrant service providers and media stories in Italy and Australia to weave a comparative snapshot of the plight of precarious migrant and refugee communities in these two countries during the COVID-19 pandemic.
Design/methodology/approach
The article draws attention to prejudicial shortcomings towards vulnerable migrant communities enacted by the states of Italy and Australia in response to COVID-19.
Findings
While the unequal ecology of the pandemic has flared up the need for the State to strengthen participation and inclusion policies, it has also provided opportunities to foreground the disadvantages vulnerable communities face that also demand policy attention and sustained funding. Governments in migrant-receiving countries like Australia and Italy need to articulate culturally sensitive and inclusive responses that foreground agencies give vulnerable migrants, asylum seekers and refugees clear, supportive messages of solidarity leading to practical solutions.
Originality/value
This paper relays preliminary data from the coalface (migrant service providers) and media as the pandemic evolved in the two countries, whose support mechanisms had never before been critically compared and evaluated through the lens of racial inequality in the face of a health and social crisis.
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Maria Daskalaki and Marianna Fotaki
Radical feminist theory and practice has actively questioned power relationships between men, women and people of color as a cornerstone of capitalist development since the 1970s…
Abstract
Radical feminist theory and practice has actively questioned power relationships between men, women and people of color as a cornerstone of capitalist development since the 1970s while demonstrating the differential impact of such inequality generating structures and relationships on lives and bodies. Their argument about the process of social reproduction and, especially, the reproduction of labor-power both achieved through the dispossession of the female and (colonial) body and the expropriation of their work (Federici, 2004) is acutely relevant to the analysis of the consequences of the unfolding Global Financial Crisis. Yet, the crisis can be a motivating force for changing the established power relations. Using three different case studies of female initiatives aiming to counteract the imposition of neoliberal attack on their livelihoods in crisis-stricken Greece, the chapter examines how the existing experience of feminist thinking and activism from within and outside of academia, can contribute to the cultivation of affective embodied relations, and building upon the idea of “feminist solidarity” (Mohanty, 2003), in addressing the challenges of the crisis and post-crisis policies.
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The purpose of this paper is to examine what happens as the state relinquishes welfare provision to volunteers. Attending to the ethnographic reality of such practices, to the…
Abstract
Purpose
The purpose of this paper is to examine what happens as the state relinquishes welfare provision to volunteers. Attending to the ethnographic reality of such practices, to the collection, storage, allocation, and distribution of assistance, it explores how the impetus to address poverty is transformed through the process of administering it.
Design/methodology/approach
Research was based on one year of ethnographic fieldwork volunteering at a solidarity organization in Athens.
Findings
Administering solidarity, volunteers were confronted with practical, logistic problems. Attempting to resolve these, they resorted to technical, administrative devices. Yet through these efforts, the volunteers systematized not only their activities, but also their view of rights themselves. Solidarity ethics were subtly transformed into values of fairness, efficiency, and impartiality. As a result, the help they offered became impersonal and material, omitting the political dimensions of their work.
Originality/value
This paper applies insights from ethnographies of humanitarian organization that emphasize the material, embodied qualities of moral labour. Doing so, it illustrates how seemingly benign practices, such as administration, have fundamentally ethical qualities.
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Johanna Sumiala, Katja Valaskivi, Minttu Tikka and Jukka Huhtamäki