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This chapter discusses the utility of authentic leadership for the UN's Sustainable Development Goals and argues that the capacity-building value of authentic leadership enables change and improves performance. The authors view authentic leadership as a genuine, transparent, positive, ethical form of leadership that strives to address grand challenges. They outline its application in two cases: well-being (SDG3) and education (SDG4). Daskou and Tzokas conclude with a criticism of the value of authentic leadership in the successful delivery of the SDGs. Daskou and Tzokas recommend investigating how authentic leaders' balanced information processing and internalised moral perspective contribute to positive self-development, better education outcomes and well-being among students, educators and employees.

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and reveal that digital screens and signage can draw customers toward merchandise and deeper into shopping aisles. Experiments 4–6 explore the impact of the organization of a display (vertical, horizontal, diagonal, waterfall) and generally demonstrate the superiority of vertical organizations of merchandise. In Experiments 7–9, results pertaining to the location of a product in a store highlight the importance of placing merchandise at eye level. With Experiments 10 and 11, the authors reinforce the importance of retail atmospherics (scent, lighting). Finally, Experiment 12 explores product placement and other factors that can enhance the effectiveness of in-store merchandise demonstrations.

This volume looks at the construction of gendered citizenship in different rural contexts: under different welfare and gender regimes, and different rural and agricultural conditions. Through applying the concepts of the welfare state and gender regimes within rural research, this book contributes to the further development of a comparative theoretical framework for rural gender studies. The importance of integrating rural gender studies into both the mainstreams of rural and feminist research has been emphasized in previous volumes, as has that of developing comparative analytical frameworks (Whatmore, Marsden, & Lowe, 1994, p. 2; Brandth, 2002; Shortall, 2006). The conceptual framework adopted in this volume sets out to meet this challenge by approaching rural gender relations as the meeting point of two core research areas: feminist research into gender regime studies and research on rural transformative processes. Research into gender regimes offers a promising analytical framework for comparing gender relations in diverse rural settings. By formulating gender relations in terms of citizenship rights, this approach elevates the concerns of rural gender relations to broader discourses located at the nation state level (Werbner & Yuval-Davis, 1999; Asztalos Morell, 1999a). The evolution of citizenship rights at the nation state level has created hegemonic frameworks that are able to influence and transform rural gender relations. At the same time, by addressing rural concerns, deriving from the specificity of rural transition processes and gender regimes, the approach also contributes to an elucidation of the complexity of citizenship. In accordance to current debates emphasizing the embedded nature of gender relations with other social forces of differentiation, such as age, class and ethnicity (Walby, 1997; Hobson & Lister, 2002) we aimed to elucidate how gendered citizenship is constituted in the rural context.