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To apply a consumer‐based approach to the study of the underlying concepts involved in social enterprises.

The report aimed to examine social enterprises from the consumer’s point of view and address the question of how social enterprise can make its case for consumer support. Pays particular attention to market segmentation, including: the ethical marketplace; under‐served markets; companies; public sector; voluntary sector; and consumer agents.

It is suggested that there are three schools of thought on how social enterprises should be promoted: the first focusing on social enterprises as “ethical businesses”, with the term used as an umbrella term for a wide range of firms practising corporate social responsibility (CSR); the second emphasising the role of social enterprise in trading for a social purpose; and the third focusing on social ownership.

Future research may be directed towards further investigating the market analysis and testing of the concept, identifying the core brand and value proposition of a label, and identifying business plan models for viable growth, including its impact on social enterprise development and growth.

Provides a valuable contribution to the social enterprise literature which tends not to take a consumerist viewpoint.

This paper seeks to examine the discourses that influence policy and practice in social enterprises. In institutional circles, arguments are shaped by the desire to protect assets for the community, while entrepreneurial discourses favour a mixture of investment sources, surplus sharing and inclusive systems of governance. A critique is outlined that challenges policy‐makers and academics to move beyond the heated debate on “business‐like” activity through a deeper understanding of the social relations entered into (and created by) different social entrepreneurial activities.

The paper is wholly theoretical. First, contradictions are exposed through a review of practitioner and scholarly literature. Thereafter, empirically grounded studies are used to develop a theoretical model that accommodates and accounts for diverse practices.

A broader perspective, that views human behaviour as a product of, and support system for, our socio‐sexual choices, is deployed to extend understanding of social capital. By integrating this into governance theory, workplaces come to be seen as complex centres of community‐building, replete with economic and social goals. The concept of “social rationality” is elaborated as an alternative way to understand the legitimacy of social entrepreneurial activity and management practice.

The paper concludes by developing a framework and typology that theorises social enterprise as a heterogeneous business movement. Each form of social enterprise integrates socially rational thinking into its policies and practices. This suggests a different educational agenda for social entrepreneurs oriented towards the equitable distribution, and not accumulation, of social and economic capital.

The purpose of this paper is to examine the acquisition of clothing through informal trading channels by provincial working‐class consumers between 1800 and 1850. It argues that the informal trade fulfilled various functions for such consumers, both as buyers and sellers: clothing could be sold to raise cash quickly and bought at a cheap price, while the informal trade may also have reinforced local community networks and other social relationships.

The paper focuses on the counties of Herefordshire and Worcestershire to provide a case study that highlights any differences in informal networks arising out of geographical variations. Documentation for the informal trade has been gathered from records of court cases and newspaper reporting of criminal trials involving stolen clothing.

The informal trade in clothing involved everyday, ordinary clothing, usually sold for money, but often for goods in kind and/or social credit. The trade operated over all areas of the two counties and seems to have been an important method for acquiring cheap clothing where retail provision was not yet fully developed to cater for all social classes.

The link between all facets of retailing is highlighted, as is the importance of placing informal trading networks within their local retailing environment. Their success relied on participants' knowledge about the goods, on trust in each other and often on expectations of mutuality. The informal trade was an important strategy for working‐class clothing acquisition in both rural and urban areas. The trade in illicit clothing formed a large proportion of the informal trade, and its analysis also sheds light on the informal trade in licit clothing.

Social entrepreneurship will play a big role in bringing the growth to the rural masses in India and so it becomes important to study the factors, like fair trade, that will shape the social entrepreneurship philosophy.

Primary information has been collected from National Level bodies like Fair Trade Forum – India (FTF‐I) by means of discussions and debates. Current state of fair trade penetration has been discussed with the help of a case study of an India NGO, International Resources for Fairer Trade (IRFT) which is a pioneer in this field in India.

Discussions with FTF‐I and study of IRFT revealed some surprising facts about fair trade in India – one of them being the expected size of the fair trade market in the near future. Fair trade is expected to grow exponentially in the coming years and it has the potential be an inspiration for many to enter into the social entrepreneurship world.

With this study as basis, many Non Government Organizations and other bodies may find that their business models can be slightly modified to make them eligible for entering the lucrative market of fair trade.

This is the first study that focuses on attempting to find a link between social entrepreneurship and fair trade in India. This study will not only help current and future social entrepreneurs understand the need for fair trade and its benefits but it will also help them understand how they could become fair trade compliant if they wanted to and thus contribute to all inclusive growth.

The purpose of this paper is to report the findings from a small qualitative study of victims of mass marketing fraud (MMF), exploring how they become involved in such activity and then sustain their involvement. The paper concludes with recommendations for practitioners involved in supporting vulnerable older people.

The paper considers a small qualitative case study into the vulnerability of older people (n=3) to MMF from the perspectives of the “victims” of such fraud.

This paper highlights a range of predisposing risk factors to MMF which emerged as key themes including the psycho-social background of the victim, emotional vulnerability, the need for meaningful activity and opportunities engagement in meaningful social activity.

The small scale of this research is a limitation, but as there is currently a dearth of research in this area it makes a valuable contribution to the developing knowledge base.

Professionals need to develop increased understanding of the complexities of sustained involvement in MMF, and the ways in which fraudsters manipulate potential victims by “grooming” and luring through plausible schemes which appear genuine to the victim.

MMF is a growing threat in the financial abuse of older people, and is increasingly recognized as a concern for professionals involved in supporting and safeguarding vulnerable older people.

Despite the growing awareness of MMF in the financial abuse of vulnerable older people, this paper is one of the first to consider the perspectives of victims of MMF.

The purpose of this paper is to examine why social entrepreneurs in the USA choose to operate an entirely fair trade business and the factors that affect fair trade social entrepreneurship. Fair trade seeks to benefit producers in developing countries by providing a market for their goods in developed countries. Fair trade enables all parties in the supply chain to make living wages and/or a profit.

Using a qualitative multiple case study approach of social entrepreneurs in 35 US fair trade companies, the authors develop a model and nine propositions to explain the findings.

The authors identify three primary motivational factors (ethical belief, religious faith, and business values), four contributory factors that strengthen fair trade engagement (family member involvement, the trend toward for profit status, industry professionalism, and consumer education), and three negative factors that work to discourage involvement (loss of identity, lack of industry consensus, and the shortage of retailers). The authors conclude by using the findings to consider the future of US fair trade social entrepreneurship.

The authors recognize limitations due to the sample size.

The authors believe that fair trade is worthy of further study and increased awareness.

Increased awareness of fair trade may lead to better consumer buying decisions.

The authors contribute to the development of theory in the study of fair trade, which has rarely been studied in the context of US social entrepreneurs.

This article explores the potential of Local Exchange Trading Schemes (LETS) to overcome some of the barriers to participating in meaningful activity for people with severe and enduring mental illness. The example of Stirling LETS Make it Better project illustrates this potential, and interviews with the members and project workers provide indicators of the reasons for the success of the project. Replication of the success of this project, outside of Stirling, is argued to be achievable if based on these indicators. The struggle for funding is considered to be the key barrier, preventing and discouraging similar projects; indeed, at the time of writing, continuing funding for Stirling LETS is in doubt. The abandonment of successful, innovative projects, once the pilot stage is over, is a besetting fault of many funding streams and an incredible waste of resources. A life in the day would welcome more examples of funding agencies who have tried to tackle this issue.

This paper seeks to pinpoint the role played by social enterprises in the growth and mainstreaming of fair trade.

The review encompasses seminal papers on the growth and mainstreaming of fair trade.

A crucial role is played by social enterprises in establishing fair trade in the mainstream. However this mainstreaming is contested and is argued by some to also lead to potential mission drift.

This review primarily investigates the Northern aspects of fair trade, in particular the role of social enterprise in the market growth of fair trade and its mainstreaming. However more research is required to unpack the producer perspectives of mainstreaming fair trade.

The article investigates one of the pioneering fields of social enterprise to see what lessons can be drawn for other social enterprise sectors that have mainstream ambitions.

This contribution provides a novel review to demonstrate the role played by social enterprise in the growth of fair trade. It argues that the dual mission of fair trade is out of balance and is in danger of becoming reduced to a certification scheme based on minimum compliance. However a rebalancing of social and commercial objectives and acknowledging the innovative approach of fair trade social enterprises would strengthen this pioneering social movement.

The purpose of this paper is to examine the impacts of social enterprise on individual and community health and well-being. It focusses on community food initiatives, their impact on the social determinants of health and the influence of structure on their outcomes.

Using an interpretive qualitative approach through case studies focussed on two community food social enterprises, the research team conducted observations, interviews and ad hoc conversations.

Researchers found that social enterprises impacted all layers of the social determinants of health model but that there was greater impact on individual lifestyle factors and social and community networks. Impact at the higher socio-economic, cultural and environmental layer was more constrained. There was also evidence of the structural factors both enabling and constraining impact at all levels.

This study helps to facilitate understanding on the role of social enterprises as a key way for individuals and communities to work together to build their capabilities and resilience when facing health inequalities. Building upon previous work, it provides insight into the practices, limitations and challenges of those engaged in encouraging and supporting behavioural changes.

The paper contributes to a deeper insight of the use, motivation and understanding of social enterprise as an operating model by community food initiatives. It provides evidence of the impact of such social enterprises on the social determinants of health and uses structuration theory (Giddens, 1984) to explore how structure both influences and constrains the impact of these enterprises.

The movement of profit‐orientated corporations into the fair trade value chain has caused some socially orientated fair trade organizations to question the direction the movement is taking. One organization at the forefront of the debate is Trade Aid (NZ), Inc. (hereafter Trade Aid), a New Zealand based socially orientated fair trade organization actively engaged in fair trade since the 1970s. This paper seeks to evaluate how Trade Aid is seeking to reformulate fair trade's vision of empowerment and partnership constructively.

A single case study approach is undertaken to examine how a socially orientated organization is adhering to and seeking to advance fair trade values. This research draws from the global value chain literature, which analyses how industries are governed. The relational co‐ordination or governance mode, which is characteristic of mutual dependency between supplier and buyer firms, is used as a framework for investigating the fair trade industry. Distinction is made between the corporate and social economy variants of the relational governance mode.

Trade Aid's commitment to producer groups is demonstrated through various initiatives the organization is undertaking as they work both with producer groups and corporate actors to expand the fair trade market. Trade Aid is part of a worldwide socially orientated movement seeking to reformulate the vision of fair trade.

To date the fair trade literature has largely focused on socially orientated fair trade organizations in the Northern hemisphere. This research contributes to a gap in the literature in that it examines Trade Aid and the way this organization is addressing mainstreaming.