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Due to the diversity of academics engaging with research into higher education, there is no single methodological approach or method that would embody higher education research. In this chapter, we put forward the case that this is a good thing and argue that higher education research can benefit from fusing existing methodological and theoretical paradigms with more creative, playful and artistic approaches, more commonly associated with sociological or anthropological research and performance-based disciplines. In order to frame this attitude of creativity, playfulness and openness, we start by providing a brief delineation of the research field and methods of higher education research. In this context we introduce the Deleuzoguattarian concept of rhizomes and assemblages to provide the grounding for what we mean by creativity and playfulness, which leads to our proposal of a renewed approach to research into higher education. We draw upon our own work on embodied academic identity and trainee teachers’ perceptions of their placement experiences in order to critically explore the benefits and potential pitfalls of incorporating this creativity and playfulness into higher education research.

The death-positive movement can be described as a de-centralised contemporary social movement originating and operating predominantly in the global West, specifically the United States, connecting death workers, educators, artists, journalists, etc., and geared towards encouraging open dialogue about death and dying. It has succeeded in capturing significant media attention over the last few years and is largely driven by its strong social media presence. This chapter looks at ‘playfulness’ within the death-positive movement. Examining the dimension of ‘playfulness’ addresses the affective aspect of communication that in this movement is inseparable from the message. First, the author investigates the aesthetics of representation through death-positive merchandise, produced and advertised by The Order of the Good Death’s (subsequently – The Order) core members. Second, the author considers some of the cultural output produced under the umbrella of death-positivity, but not by the core movement members, specifically taking the first video game to be explicitly marketed as death-positive – A Mortician’s Tale (Laundry Bear Games, 2017) as a case study. Finally, the author analyses the role of entertainment value in the movement’s leaders’ discourse on death, taking leader of The Order Caitlin Doughty’s playful rhetoric on her YouTube channel, Twitter profile, and Instagram pages. The manifesto, found on the movement’s official website (http://www.orderofthegooddeath.com/) encourages its participants to break the ‘culture of silence’ around death, indicating that the whole premise of the movement is based on the supposed presence of death denial in Western countries. Ultimately, the author argues that by eliciting playfulness, this challenge to the social climate becomes a somewhat jovial and enjoyable endeavour and generates response from outside the movement.

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.

Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.

TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.

The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.

Artifacts are rarely used today to visualize thoughts, insights, and ideas in strategy work. Rather, textual and verbal communication dominates. This is despite artifacts and visual representations holding many advantages as tools to create and make sense of strategy in teamwork. To advance our understanding of the benefits of visual aids in strategy work, I synthesize insights from cognitive psychology, neuroscience, and management research. My analysis exposes distinct neurocognitive advantages concerning attention, emotion, learning, memory, intuition, and creativity from visual sense-building. These advantages increase when sense-building activities are playful and storytelling is used.

This chapter outlines opportunities for designing place-based or localized social media services and technologies for tourist settings. Following an exploration of how ephemeral, collaborative social networks emerge, consideration is given to understanding tourist places in terms of networking and socialization. In the field of information technology design, there are many examples of experimental mobile, location-based services that provide informational overplays for tourism sites and generally seem to merely replicate the functions of guidebooks or online information services. However, viewing the performance of tourism through a lens that emphasizes place-making as a social practice could inspire the innovation and design of new mobile social technologies to enrich tourist places and interactions.

Within entrepreneurship literature, the conventional approaches inspired by Schumpeter's “creative destruction” have largely emphasized the role of human cognitive processes to come up with new business ideas. In contemporary studies, however, there is a recent research stream wherein creativity is aestheticized. As a research line of the aesthetic approach, there is an increasing interest for playfulness and other signals of enjoyment that can also stimulate the entrepreneur's creative acts.

This chapter is a reflexion about the liberating and creative role of play in the context of sport entrepreneurship, particularly, in the fitness industry. It aspires to give to the recent development of the sport entrepreneurship field a novel twist by relating it to a theology of play. Drawing on the work of one of the most influential twentieth-century theologians who has approached play theology, Hugo Rahner, we present how his theological approach may be used to widen our understanding of sport entrepreneurship. This theological perspective allows us to develop alternative thoughts based on concepts that transcend the typical rationalist business approach and its instrumental language.