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TikTok’s new campaign will piggyback on the region’s robust appetite for social media, and is intended to help offset revenue the company will likely lose due to increasing…
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DOI: 10.1108/OXAN-DB280237
ISSN: 2633-304X
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Geographic
Topical
Militants targeted Baga town in Borno state on January 3. Unverified reports suggest that this may have been the group's most deadly attack on civilians to date. From Boko Haram…
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DOI: 10.1108/OXAN-DB196966
ISSN: 2633-304X
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Geographic
Topical
The impacts of the arrest of Huawei's CFO in Canada.
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DOI: 10.1108/OXAN-DB240591
ISSN: 2633-304X
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Geographic
Topical
Importance of social media in the United Arab Emirates.
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DOI: 10.1108/OXAN-DB216714
ISSN: 2633-304X
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Geographic
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The boycott is the most coordinated yet against Facebook over hate speech and misinformation on its platforms. Facebook and Twitter have become lightning rods for challenges to…
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DOI: 10.1108/OXAN-DB253808
ISSN: 2633-304X
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Geographic
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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Geographic
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Expectations of male behaviour have changed in ways the authorities and social conservatives disapprove of. While the authorities censor media depictions of ‘effeminate’ men and…
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DOI: 10.1108/OXAN-DB250177
ISSN: 2633-304X
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Geographic
Topical
Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…