To read this content please select one of the options below:

Scrutiny to rise as online US influencer market booms

Tuesday, January 3, 2023


Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions about the transparency of the relationships between brands and influencers.


  • Brands will build networks of influencers, providing opportunities for niche nano-, kid-, gaming and virtual influencers.
  • Social commerce will expand rapidly.
  • Brands are at reputational risk if their influencers behave problematically or attract adverse publicity.

Related articles

Expert Briefings logo
Stay up to date
Sign up to the Expert Daily Briefings email alert and receive up-to-the-minute analysis of global events as they happen.
*If your university does not have access to Expert Briefings, visit our information page to find out more.