US media faces tough 2020
Wednesday, January 22, 2020
Subject
US media in 2020.
Significance
The tough commercial outlook for traditional US media continues a long-term decline that is due to traditional publishers’ slowness in responding to journalism-transforming digital technology. Publishers had expected technology companies such as Facebook and Google to rely on them for content. However, these tech giants have become media companies themselves, with wide scale and reach. Publishers will struggle to reclaim that ground.
Impacts
- Facebook’s plans to ease sharing audio and Google’s to make audio more prominent in search results will boost podcasts.
- Media will drive fewer and more modest investment deals, and more exits, than in 2019.
- The winner or winners of the online content streaming wars should be clear soon.
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