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This study aims to identify factors that determine the smart TV buying decisions of users and analyze the relationships among the factors by using Bayesian network approach.

This study investigates smart TV users' perception based on innovation diffusion theory (IDT) which includes five innovation attributes: relative advantage, compatibility, complexity, trialability, and observability. The authors employ Bayesian network to identify causal relationship among the innovation attributes and analyze the sensitivity of the intentions to changes in factors.

The results show that relative advantage has the greatest influence on the purchase intention of smart TV, followed by compatibility, entertainment, web‐browsing and n‐screen.

The reliability of the results is limited as the survey is not carried out on a large number of samples. The study, however, suggests a future direction for smart TV in consumers' point of view.

According to the findings, companies should focus on enhancing relative advantage, rather than other attributes and entertainment service, to encourage the adoption of smart TV.

Smart TV is an evolving technology in the phase of market introduction. The definition and characteristics of smart TV are still uncertain. The previous literatures, however, were focused on the contents of smart TV and service, restructuring of broadcasting industry, and changes in the competitive landscape. The consumers have not been discussed in detail yet. This paper's contributions are twofold: first, it identifies important attributes for the adoption of smart TV in consumers' intention; second, it suggests a new methodology of Bayesian network in determining consumer buying factors.

Marketing.

Post Graduate.

Rajiv Bapna and Pradeep Bapna co-founded Allied Electronics & Magnetics Limited (widely known as Amkette) in the year 1985 for the production of floppy diskettes in India. By the year 1995, Amkette was the largest selling floppy diskette brand in India. With the advent of new technology in storage media sale of floppy diskette observed a constant decline. By the end of year 2004, floppy diskettes completely vanished from the market. Amkette anticipated the changes in the computer peripherals market and introduced a wide range of products in storage media, wireless and wired peripherals, accessories and digital lifestyle products. After the launch of Evo TV on June 2012, Amkette was hopeful for a major success in digital lifestyle segment. Evo TV, a connected TV device, allowed consumers to use smart apps on their television sets and was a cost-effective substitute to Smart TVs. Amkette was betting very high on Evo TV for revenue generation and market development.

Following are the learning outcomes: to review the product life cycle of technology products, to understand evolving customers’ expectations and behavior, to assess the adoption process of innovative products and to explore the challenges associated with innovative products for market development.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

The purpose of this paper is to examine whether and how usability and sociability differ in the way they influence users’ experiences using social TV (STV).

The research model is theoretically proposed and empirically tested through a survey of STV users in South Korea. The model was analysed using structural equation modelling, and the results were input to a neural network model to predict adoption.

Users differ in their emphasis on the identified dimensions when they view STV and socialise through it. Furthermore, the findings show the mediating and moderating roles of perceived sociability on the effect of performance on intention. That is, with sociability, users perceive higher utilitarian value and enjoyable hedonic value and thus are more likely to intend to use STV.

The implications of these findings are discussed in terms of building a theory of sociability and providing practical insights into developing a meaningful sociable TV experiences.

As multidimensional constructs, users’ perceptions of sociability and usability are determined by multiple heterogeneous factors, such as utility and social interaction. This study highlights these two aspects in terms of the rising use of STV.

Marketing.

Target audience this decision case has been tried and tested in a classroom setting with final-year undergraduate BBA students and postgraduate students studying an MSc in marketing. The specific course in which this case was used was marketing management in China. This case may also be suitable for an undergraduate or masters level courses in consumer behaviour, distribution management or marketing in China. The case covers environment analysis, market segmentation, consumer behaviour and distribution channels.

Skyworth, a Chinese manufacturer of television sets, was faced with some major decisions. Government subsidies on consumer purchases of household appliances had stimulated demand for TV sets especially in rural areas. However, there were limited distribution channels serving rural areas. Large-scale nationwide chain stores like Gome and Suning served mainly urban areas and top-tier cities. These retailer chains were less interested in selling TV sets as their profit margins were lower. How should Skyworth set up its distribution network to take advantage of the growth in rural markets? Establishing its own channel network would involve huge investments that would affect Skyworth's profits in the next few years. Relying on existing retailer chains may not give it the coverage it wanted. Skyworth's brand reputation had also suffered because of poor product quality and customer support. Can the distribution channel network help to improve its brand reputation and customer loyalty? This case highlights how government policies in China can shape the growth of the household appliance market and change consumption patterns.

By studying this case, students will: 1. Examine how environmental factors affect television manufacturers in China; 2. Understand the buying behaviour of rural households for household appliances; 3. Examine distribution channels in an emerging market; 4. Evaluate a company's product portfolio strategy; and5. Suggest segmentation bases for the market for television sets in China.

Teaching Notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.

This paper aims to examine the dramatically different markets for over-the-top (OTT) TV services that have emerged in the USA, and other leading markets such as Japan and Korea. Whereas OTT TV services emerged as extensions of mainstream audiovisual providers in Korea and Japan, further entrenching their dominance, they emerged in the USA as market-disrupting newcomers such as Netflix. This paper seeks to explain why, putting forward four explanations: lower resistance to disruptive innovation in public TV dominant systems; higher production costs; lower penetration of broadband-capable devices; and more expensive mobile pricing plans.

This comparative case study examines news and trade press articles, industry surveys and government reports to identify the reasons behind these contrasting experiences of Japan, South Korea and the USA in the deployment of OTT TV services.

To explain why events in the three countries took such dramatically different paths, four explanations were put forward, all complementing one another: lower resistance to disruptive innovation in public TV dominant systems; higher audiovisual production costs in the USA making market-disruptive moves to new technological platforms more risky; lower penetration of broadband-capable devices reducing the profit potential of new OTT-based platforms; and more expensive mobile pricing plans, making it harder for users to access OTT content.

The global trend in the growth of OTT TV services masks significant differences in growth trends and business initiatives at the national level. This paper aims to examine and understand why OTT TV services have shown such different patterns across countries.

This paper provides the strategic direction and coordination mechanism selection for the intelligent transformation of manufacturing enterprises.

A theoretical framework is developed through grounded theory and case analysis.

Collaboration value is the building block of the intelligent product ecosystem. The ecosystem is upgraded via a path of product coordination, platform coordination and network coordination.

This paper provides a framework for enterprises to build an intelligent product ecosystem.

The proposed intelligent product ecosystem framework is new to the literature and lays down a fruitful avenue for future research.

Security is the most important issue in Internet of Things (IoT)-based smart cities and blockchain (BC). So, the present paper aims to detect and organize the literature regarding security in the IoT-based smart cities and BC context. It also proposes an agenda for future research. Therefore, the authors did a statistical review of security in IoT and BC in smart cities. The present investigation aims to determine the principal challenges and disturbances in IoT because of the BC adoption, the central BC applications in IoT-based smart cities and the BC future in IoT-based smart cities.

IoT) has a notable influence on modernizing and transforming the society and industry for knowledge digitizing. Therefore, it may be perceived and operated in real time. The IoT is undergoing exponential development in industry and investigation. Still, it contains some security and privacy susceptibilities. Naturally, the research community pays attention to the security and privacy of the IoT. Also, the academic community has put a significant focus on BC as a new security project. In the present paper, the significant mechanisms and investigations in BC ground have been checked out systematically because of the significance of security in the IoT and BC in smart cities. Electronic databases were used to search for keywords. Totally, based on different filters, 131 papers have been gained, and 17 related articles have been obtained and analyzed. The security mechanisms of BC in IoT-based smart cities have been ranked into three main categories as follows, smart health care, smart home and smart agriculture.

The findings showed that BC’s distinctive technical aspects might impressively find a solution for privacy and security problems encountering the IoT-based smart cities development. They also supply distributed storage, transparency, trust and other IoT support to form a valid, impressive and secure distributed IoT network and provide a beneficial guarantee for IoT-based smart city users’ security and privacy.

The present investigation aims to be comprehensive, but some restrictions were also observed. Owing to the use of some filters for selecting the original papers, some complete works may be excluded. Besides, inspecting the total investigations on the security topic in BC and the IoT-based smart cities is infeasible. Albeit, the authors attempt to introduce a complete inspection of the security challenges in BC and the IoT-based smart cities. BC includes significant progress and innovation in the IoT-based smart cities’ security domain as new technology. Still, it contains some deficiencies as well. Investigators actively encounter the challenges and bring up persistent innovation and inspection of related technologies in the vision of the issues available in diverse application scenarios.

The use of BC technology in finding a solution for the security issues of the IoT-based smart cities is a research hotspot. There is numerable literature with data and theoretical support despite the suggestion of numerous relevant opinions. Therefore, this paper offers insights into how findings may guide practitioners and researchers in developing appropriate security systems dependent upon the features of IoT-based smart city systems and BC. This paper may also stimulate further investigation on the challenge of security in BC and IoT-based smart cities. The outcomes will be of great value for scholars and may supply sights into future investigation grounds in the present field.

As the authors state according to their knowledge, it is the first work using security challenges on BC and IoT-based smart cities. The literature review shows that few papers discuss how solving security issues in the IoT-based smart cities can benefit from the BC. The investigation suggests a literature review on the topic, recommending some thoughts on using security tools in the IoT-based smart cities. The present investigation helps organizations plan to integrate IoT and BC to detect the areas to focus. It also assists in better resource planning for the successful execution of smart technologies in their supply chains.

This study aims to support the global initiatives that advocate for ensuring healthy lives and promoting well-being for everyone, regardless of age, while allowing people to stay at their homes as long as they desire. The built environment (BE) plays a crucial role in achieving this, but in some countries, such as the UK, the housing stock has been found to require extensive adaptations to support resident’s health and well-being. While much research has been done on care provisions and later living housing, these solutions are unsuitable for low-population density areas (LPDAs).

The study is encompassed by investigations around a systematic product development guided by the Double-Diamond Design Framework. This research focused on the “Discovery” phase, which involved online in-depth interviews, incorporating elements from the Human-Activity-Space-Technology Model, supplemented by an interactive board to discover key activities, elements and actors involved in supporting strategies for ageing in place.

This paper presents strategies to help people age in place, focusing on LPDAs. The interventions identified in this paper encompass fundamental elements such as layout design and smart home technologies.

The results provide contextualised BE interventions applicable to creating age-friendly communities, focusing on house design and service delivery from a product design approach.