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This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage intent toward, entertainment shopping malls.

Data were collected from 342 consumers via mall intercepts conducted at two major entertainment shopping malls located in major metropolitan areas in the US states of Arizona and California. A self‐administered questionnaire was provided to subjects to complete while shopping at the mall. Data analysis was conducted using standard error of mean.

Supporting flow theory, results suggest that future mall patronage intention is most directly influenced by participation in mall entertainment activities followed by shopping activities. Entertainment and shopping participation are indirectly and positively influenced by patrons' intrinsic motivations, freedom of choice to patronize the mall, and perceptions of challenges and skills in participating in mall activities through their effects on mood states.

Results demonstrated that mall patrons do experience “flow‐like” mood states which influence activity levels in pursuing both mall entertainment and shopping. A study limitation included the focus on one mood state which pointed toward a need to investigate other mood states of mall shoppers.

This paper examines four antecedents, derived from flow theory, that may influence entertainment mall patrons' flow‐type mood states which, in turn, may drive their participation in mall shopping and entertainment activities.

This purpose of this paper is to facilitate the exploration of marketing strategy in general and branding strategy in particular for a non‐profit, governmental institution.

Students are taken to 2005 when the Canadian Forces needed to increase recruitment. Canada's ageing population and the war in Afghanistan were just two of the many reasons driving an immediate focus on signing up new young Canadians. However, the task was proving more difficult than anticipated.

A particular challenge lay in that the army's brand – always conservatively constructed to reflect the more peaceful side of military life – had served to alienate many would‐be soldiers who interpreted this portrayal as patronizing and boring. However, a new campaign focused on the more militaristic realities of war might have served only to put off the families of potential recruits to whom these youths turned for advice and support. With the face of the military presented largely through its recruitment campaigns, the Canadian Forces' marketing department needed to do some introspection in order to determine how to proceed.

This case serves to highlight the importance of branding and marketing strategy in a non‐traditional setting and related prompt discussion and learning. This case is intended for classroom use only. It is not intended to demonstrate effective or ineffective handling of a business situation.

This study analyses the barriers and facilitators for the educational inclusion of students with autism spectrum disorder (ASD) from the perspective of their teachers.

A qualitative methodology was applied, specifically a multiple case study from which 24 in-depth interviews were conducted with teachers who had worked previously with students with ASD. The participants were Spanish teachers from different educational stages (from early childhood education to baccalaureate) and with different roles (ordinary classroom teachers and support teachers).

The results show that collaboration amongst teachers, their attitudes, the way of understanding the supports, the creation of collaboration between students and the organisation of both the school and the classroom are important for the inclusion of students with ASD. The analyses and discussion of the facilitators for the inclusion of these students are especially relevant, since they provide useful guidance for teachers who want to respond to the right of these students to an inclusive education.

The limitations and future research lines of this study are related to the logic of amplitude and depth, respectively. Regarding amplitude, the authors highlighted the importance of gathering the voices of professionals committed to the development of more inclusive practices; however, the authors also identified the need to expand the listening to the voices of teachers who do not have such experience. This raises a possible future research line: to explore how to reach teachers with no experience in inclusive education in order to contribute to the transformation of their practice.

There is extensive knowledge within the classrooms, which the authors aimed to demonstrate in this study, with the hope that others can learn from it. The obtained results are useful to every teacher who wishes to create an inclusive school. In agreement with the consideration of inclusive education as a process, this investigation identified strategies and resources that facilitate the learning and participation of students with ASD, as well as barriers that must be tackled to advance in this regard.

The authors aimed to contribute to understanding the advances in the development of the right to inclusive education. To this end, the authors gathered the voices of teachers (those from the ordinary classroom and those considered “support teachers”) from regular schools that welcome students with ASD and which had a history of commitment to the development of more inclusive education. There is extensive knowledge within the classrooms, which the authors aimed to demonstrate in this study, with the hope that others can learn from it. The obtained results are useful to every teacher who wishes to create an inclusive school.

Provides a background on the concepts and development of data mining and data warehousing that need to be known by students and educators. Then discusses the applications of data mining for the construction of graphical mappings of the sensory space as a two‐dimensional neural network grid as well as the traveling salesman problem (TSP) and simulated annealing. Data mining is also used as a tool for the construction of computer graphics as solutions to the TSP and also for the activation of an output neuron for a three‐layer feed‐forward network that is trained using a Boolean function. Conclusions and future directions of the research are also discussed.

The purpose of this paper is to address the issues of luxury gift giving and the giving of luxury wines as gifts from a conceptual perspective.

The article considers the OA (aesthetic and ontology) model as proposed by Berthon et al. that permits the integration of various conceptualisations of different authors in the area of luxury branding. The model offers a typology of luxury brands that draws on Heidegger's theory of arts and Whitehead's process philosophy. This means that one can differentiate luxury brands along two dimensions: aesthetics and ontology.

The paper contends that the four modes as set out in the AO model of Berthon et al. can be used as a typology of luxury wines, from both gift giving, and gift receiving, perspectives.

Luxury wine marketers can make use of the proposed typology to target wine gift givers effectively, by understanding where on the proposed matrix both the giver and the receiver are positioned. The four modes that emerge can be seen as different target markets, with different motivations and different behaviors with regard to luxury wines as gifts.

By applying the OA model to luxury wines and specifically to the giving and receiving of luxury wines, this paper offers wine marketers the insight to formulate different marketing mix strategies based on the different target markets that emerge from the proposed model.

The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement.

A case study was used to illustrate some of the most pertinent and interesting developments in the field of marketing, alluding to the open source environment. A Wikibook was created in collaboration with all the participants of a graduate course and the development of this offering initiated a project called the GTP.

The open source movement has created new ways of thinking and acting. The contributions, modifications and improvements by all users to the original product provide a platform of continuous improvement and development.

The value of the paper lies in the lessons and challenges learnt from the case especially by those managing the GTP.

The purpose of this paper is to examine how management control (MC) within governmental departments is used in times of austerity, and how insights from agency and stewardship theory can enhance the understanding of this issue.

The authors distinguish two types of MC (constraining and facilitating) based on their different assumptions regarding human behavior (agent-like and steward-like). The authors empirically analyze changes in the use of these types of MC in four cases located in two municipalities. The collected data consists of 51 semi-structured interviews, desk research and multiple field observations.

The authors find that MC at the departmental level becomes more constraining in times of austerity. The authors suggest that an overemphasis on constraining MC has negative consequences. It can, for instance, evoke agent-like, opportunistic behavior while it disregards potential steward-like behavior. These negative consequences are less prevalent when there is a simultaneous increase in emphasis on the use of facilitating MC elements.

The authors acknowledge “human ambivalence,” i.e. an employee’s recurring choice between agent-like and steward-like behavior, and illustrate the dangers of overly relying on constraining types of MC. The authors also contemplate alternative strategic managerial responses to austerity in a public sector context.

In this paper, the authors look back at James March’s main contributions to the evolution of organizations and their decision-making. No other author in management science has been quoted as much. Yet, his view on these issues is often far removed from the dominant academic representations. This paper aims to evaluate the trace left by March for the future. His teachings remain of the utmost importance for both practitioners and academics in charge of modeling the real functioning of the organizations.

In this paper, the authors look back at James March’s main contributions to the evolution of organizations and their decision-making.

On the basis of an in-depth analysis of his study, the authors discuss the main concepts to which he has dedicated his life as a researcher. Whether it is for innovation and the process of exploration associated with it or for the ambiguity that persists in learning cycles, March always shows us the ambivalence of the concepts. The strength of March’s study is to encourage us to remain cautious in the diagnoses for the development of the companies by not venerating too strongly the notions seen exclusively as virtuous, such as innovation or by not too quickly condemning situations perceived as harmful, such as ambiguity. It is, therefore, subjective and unpredictable, making the idea of a unified theory of management inoperative (Joullié, 2018). March’s way of thinking is deeply postmodern in the sense of Foucault (1961), who saw the world as a representation.

For this kind of paper based on a James March study’s survey, the main limitation is the variety of research methodology mobilized. Empirical confirmation sometimes is missing or is too short. The study remains essentially speculative as to its influence on future research. Some concepts, such as the concept of effectuation, which is a direct extension of March’s study, deserve to be tested empirically and theoretically in greater depth to assess their robustness.

All managerial implications are concerned with organizational change. His teachings remain of the utmost importance for both practitioners and academics in charge of modeling the real functioning of the organizations.

Providing a guideline concerning research in the management of organizations. A better understanding of the real functioning of how decisions happen in companies, how they change in the real world.

The authors show that, contrary to the great paradigms of management sciences (Burrell and Morgan, 1979) developed since Taylor’s founding study, which remains performative in essence, March’s study initiates a viscerally postmodern vision of the organization. The authors believe that his contributions are essential because they are not based on a normative attempt to propose a universal theory but provide a compass that is essential to understanding how the organization study.

The US military depends on women to meet recruiting goals, but women participate at lower rates than men. Theorists suggest that military and family policies affect women’s lower participation. Research has confirmed the impact of policy changes on women’s military service during specific time periods. The purpose of this paper is to examine how and when military policies affecting women developed over the course of history, exploring two related hypotheses: first, when women’s military participation is vital, policies affecting their military and family roles punctuate in tandem, and second, cultural values impact policy solutions to reconcile women’s roles.

Punctuated equilibrium and a women’s military participation theory informed the hypotheses. US Census and Defense Department data were used to identify periods of service when women’s military participation was vital. Historical policies were mapped and analyzed to identify policy patterns and themes affecting women’s military participation 1895–2015.

Evidence supports both hypotheses. When women are needed during wartimes, policies simultaneously encourage their service and regulate their family roles. However, policies evolved from separating servicewomen’s roles prior to the 1970s (e.g. prohibiting motherhood), to supporting their families (e.g. maternity leave) – a shift precipitated by sweeping changes in broader society and the military’s change from the draft to an All-Volunteer Force.

Findings elucidate the link between military and family policies affecting US women’s military participation and retention. Results may inform policy advocacy aimed at optimizing the US Department of Defense’s diversity efforts.