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This study aims to address existing gaps in the literature and theories by investigating the influence of responsible leadership traits on employees’ sustainable performance (E-SuPer) in the Malaysian service sector. Specifically, the authors focus on three key responsible leadership traits: relationship building, relational governance and sharing orientation. Additionally, the authors explore how these traits interact with leader-member exchange (LMX) and whether gender plays a role in this relationship.

A total of 235 usable responses were analysed using partial least squares structural equation modelling. Multi-group analysis (MGA) was employed to examine the moderating impact of gender.

The results showed that both relationship building and relational governance significantly affect E-SuPer among organisations in the service industry. LMX was found to be a significant moderating condition influencing the association between responsible leaders’ sharing orientation and E-SuPer. Interestingly, the MGA results suggest that the effect on male employees was greater than on female employees across the relationships examined. The findings suggest that responsible leadership traits are essential for sustainable employee performance, but there is room for improvement in how these traits are perceived by female employees.

The present study contributes to gender equality agenda, supports the sustainable development goals, adds to the growing body of knowledge on the relationship between responsible leadership traits and E-SuPer within one of the most important economic sectors in Malaysia and sheds lights on the moderating effect of LMX.

This study investigates how responsible leadership traits affect E-SuPer in the service industry, particularly among male and female employees. Moreover, this study is one of the early investigations into the significance of responsible leadership within Malaysian service sector and offers valuable information for industry actors to improve their management approaches.

This paper aims to discuss the concepts of Industry 4.0, Industry 5.0, the New Normal and sustainable development (SD). The simultaneous existence of two Industrial Revolutions raises questions, thus, necessitating discussions and clarifications. The issue of SD has become a compulsory prerequisite for the future survival of humanity.

An exploratory and inductive methodology was used to examine the phenomenon under analysis. Qualitative and quantitative data were gathered through a multi-step methodological process. A brief analysis using VoS viewer software enabled the authors to comprehend recent theoretical developments and analytical perspectives.

The findings underscore the relationship between the new sustainability challenges, digital transactions and organisational competitiveness. These intricate competitive challenges can be surmounted by focusing on educational offerings, particularly in universities. By forging international educational connections, the challenges posed by SD can be relatively easily overcome.

The authors conducted a comparative study of university students from four different countries: Georgia, Hungary, Italy and Ukraine. The authors observed differences in the average values across various countries, as well as disparities among respondents from the same country. Moreover, the results reveal a tendency among female respondents to be more inclined towards issues of green management and sustainability. SD cannot be realised without international collaboration. The authors present a schematic representation of the systemic connections among the universities of the participating countries to achieve SD.