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The purpose of this paper is to show how sonic logos, despite their brief exposure time, resonate with consumers’ emotions and attitudes in a manner that until now has been attributed to only longer background music in advertising. The moderating role of sonic logo placement within the ad (beginning versus ending) and the mediating role of emotion felt after exposure to the brand and advertisement are also explored.

An expansion on sonic logo research is completed through two experiments testing nine hypotheses. A pretest is also conducted to create two orthogonal sonic logos (sad sonic logo and happy sonic logo) which are then used in the two experiments.

Participants had higher attitude scores for an advertisement that had a happy sonic logo over the ad that had a sad sonic logo. These consumer attitudes are mediated by emotion felt because of the exposure to the brand and advertisement and are moderated by placement of the sonic logo within the ad. Placement drove more positive consumer attitudes of a sad sonic logo at the beginning and a happy sonic logo at the end of the advertisement.

Given the short nature of a sonic logo, sonic logo placement in the advertisement is shown to change consumer perceptions. This effect uncovers an important aspect of placement of the sonic logo in the advertisement which gives practitioners a means of application. Furthermore, consumer emotions drive these strong attitudes despite the short exposure times of the sonic logo.

This paper expands upon the limited sonic logo research and shows how the short exposure time of a sonic logo can have the same emotional qualities as long-form music, previously reserved for background music in advertising. In addition, by uncovering the mediating relationship of emotion felt after exposure to the brand and advertisement, it is shown how these short audio branding elements can help shape emotion and consumer attitude toward brands. Finally, altering placement of the sonic logo can enhance consumer attitudes of the advertisement and brand.

This chapter expands the limited work on leadership in the digital age and considers how the relative inclusivity of organizational identity as well as its corresponding organizational scripts affects who performs “leading tasks,” formal leaders or committed supporters, in two social movement groups. Drawing on a random sample of 5% of Facebook posts from committed supporters and 1% of Facebook posts from group administrators associated with March Against Monsanto (MAM) and Occupy Monsanto (OM), two groups that have shared general goals but different organizational identities, we find that the clarity of an organization’s script shapes who performs leading tasks and how they perform them. MAM, which has an exclusive organizational identity and relatively defined script, encouraged supporters to engage with one another directly and perform a broad range of leading tasks even as it reinforced the group’s hierarchy. OM, which has an inclusive organization identity and relatively undefined script, had less supporter engagement. Absent scripts regarding the rules of participation, OM’s committed supporter primarily shared information with other site users, but rarely engaged them directly. We conclude with a discussion of our results and outline additional avenues for analyzing leadership in the digital age.

Adapting a concept from the biological sciences, organizational researchers have proposed a life cycle of organizational development from birth to death. Several distinct models have been postulated, ranging from three to ten stages. This paper proposes a five‐stage model and tests it empirically to assess the specific stage of the life cycle of any organization. Results of a twenty‐item scale that captures managers' perceptions of their firms' position in the life cycle are discussed. Knowledge of an organization's present position or stage of development can aid top managers in understanding the relationships between organizational life cycle, competitive strategy, and performance.

Technology for training military teams has evolved through a convergence of advances in simulation technology for individual and collective training, methods for analyzing teamwork and designing training solutions, and intelligent tutoring technologies that adapt training to the student, to accelerate learning. A number of factors have slowed this evolution toward intelligent team tutoring systems (ITTS), including the challenges of processing communications data, which are the currency of teamwork, and the paucity of automated and generalizable measures of team work. Several systems fulfill a subset of the features required of an ITTS, namely the use of team training objectives, teamwork models, measures of teamwork, diagnostic capability, instructional strategies, and adaptation of training to team needs. We describe these systems: the Advanced Embedded Training System (AETS), Synthetic Cognition for Operational Team Training (SCOTT), the AWO Trainer, the Benchmarked Experiential System for Training (BEST), and the Cross-Platform Mission Visualization Tool. We close this chapter with recommendations for future research.

This paper aims to examine the role of social norms of justice and relationalism in salesperson–sales manager relationships, and their role in developing salesforce commitment and turnover.

This study uses structural equation modeling to analyze survey data from 402 business-to-business salespeople.

As discrete foundational norms, distributive, procedural and interactional (interpersonal, informational) justice develop higher-order norms of relationalism, which then reflect on increased commitment and reduced turnover intention of the salesforce. Among the justice norms, interpersonal justice has the strongest impact on relationalism.

The paper shows how each justice norm has a distinct impact in shaping relational norms, and that interpersonal justice has the highest impact. In addition, with enhanced relationalism salespeople become more committed and have lower turnover intentions. Future research could use a longitudinal study, present manager’s side in the model and measure and compare the impact of supervisor- versus organization-focused justice.

To enhance relationalism, and thus in turn increase commitment and decrease turnover intention of salesforce, sales managers should pay attention to the salespeople’s perceptions of justice norms (distributive, procedural, informational and interpersonal justice), especially interpersonal justice, as it has the highest impact on relationalism. The specific ways to enhance justice perceptions are discussed.

This paper is the first to show how each justice norm is unique in its importance to shape the relationship between sales manager and salespeople in a way that increases the quality of relational norms, governing the relational process into a highly committed one. It also shows that among the four justice norms, interactional justice has the highest impact on relationalism. In addition, this is the first study to show that relationalism decreases turnover intention of salespeople.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

This study aims to examine the current state of the research activities of scholars in the hospitality and tourism field by analyzing the first 20 years of the new millennium.

Longitudinal analyses using 14,229 journal articles as data source were realized by adopting BibExcel, Gephi and VOSviewer network analysis software packages.

This study provides a comprehensive overview of the hospitality and tourism research based on authorship and social network analysis, with patterns of prolific authors compared over four distinct periods.

The hospitality and tourism academic society is clearly illustrated by tracing academic publication activities across 20 years in the new millennium. In addition, this study provides a guide for scholars to search for multidisciplinary collaboration opportunities. Government agencies and non-governmental organisations can also benefit from this study by identifying appropriate review panel members when making decisions about hospitality- and tourism-related proposals.

To the best of authors’ knowledge, this study is the first to use bibliometric analysis in assessing research published in leading hospitality and tourism journals across the four breakout periods in the new millennium.

For women entrepreneurs, personal wealth is seen as a promoter, but lack of affordable child care is viewed as an inhibitor. Based on data from 1,284 nascent women entrepreneurs in the state of Alabama, the authors aim to investigate the linkage between personal wealth and barriers to start a business for women entrepreneurs in the state of Alabama. The mediating effect of affordable child care is also examined. Results reveal that lack of personal wealth can thwart business start-ups, and lack of affordable child care mediates this adverse relationship. The authors conclude their study with implications for policy makers and future research.

This is a quantitative survey-based study. This is the largest survey ever done in any state in the USA on the subject of nascent women entrepreneurs. The sample size is 1,284 aspiring women entrepreneurs. (Baron and Kenny 1986) method is used for testing mediating effects. Main effects are tested using regression and ANOVA analyses.

Results reveal that lack of personal wealth can thwart business start-ups, and lack of affordable child care mediates this adverse relationship. The mediating effect is strong and, thus, becomes a focus for any proposed structural reforms that are suggested in the discussion section of the paper.

No experimental design. Findings pertain to the state of Alabama and hence generalizability is low. Variables are measured as perceptions of respondents.

To mitigate the lack of personal wealth, policy makers should increase resource allocations that will increase external funding for women entrepreneurs through such mechanisms as small business administration grants, minority purchase programs, guaranteed loans, government subsidies, angel investments and venture capital, capturing the amount of capital available to start a business (Jennings et al,, 2013). Even infrastructural support such as incubators and university based entrepreneurial programs would reduce the barriers to start a new business. Affordable child care, via its mediating effect, is another issue that needs to be looked into to promote women entrepreneurship in state of Alabama. Less-expensive community-based child-care programs could provide the necessary fillip to encourage women entrepreneurships to take the initial leap into entrepreneurship. Government funded incubators should include onsite child-care facilities to mitigate the concern about affordable child care.

Promoting women entrepreneurship is an integral part of promoting entrepreneurship in the state of Alabama. This study suggests some directions for structural reforms to promote women entrepreneurship in the state of Alabama.

The largest survey on aspiring women entrepreneurs in any state in the USA. In total, 1,284 women completed responses from the survey. This paper provides empirically rooted suggestions for structural reforms to promote women entrepreneurship in the state of Alabama. This paper corroborates a priori hypotheses drawn from extant literature.